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Show Results For
- All HBS Web
(9,561)
- People (41)
- News (3,239)
- Research (4,085)
- Events (42)
- Multimedia (160)
- Faculty Publications (2,859)
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- Web
Community | HBS Online
The Harvard Business School Online Community is a global network of like-minded business professionals. You can connect with and learn from peers before, during, and after your course through our Community... View Details
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
- Research Summary
Strategic Uncertainty and Communication in Bargaining
A second field of research deals with the effects of strategic uncertainty and communication on bargaining behavior. Stylized bargaining situations are the simplest prototypes of strategic interaction. However, their experimental study provides us with insights which... View Details
- 24 Oct 2017
- Blog Post
The Latin American Community at HBS
Latin American is a state of being, not a regional denomination. Or at least that is what I learned at Harvard Business School. Upon arriving at HBS, members of the Latin American community took conscious steps to get acquainted with... View Details
- 03 Apr 2024
- Video
All In, Everybody In: Community at HBS
- 28 Mar 2017
- Video
Joining the LGBT Community at HBS
- 08 Nov 2019
- News
HBS Life: The Military Community at HBS
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
Children in the United States today are at risk to live shorter lives than their parents. This sobering assessment is one reason big box retailer Target is investing $40 million this year to improve the health of communities around the... View Details
- June 2008
- Case
Threadless: The Business of Community (Instructor's Version)
By: Karim R. Lakhani and Zahra Kanji
The instructor version of Threadless includes the Threadless student version multimedia case as well as four additional videos that can be used to enhance class discussion. The first video presents community reaction to the proposal from the large retailer. The next... View Details
Lakhani, Karim R., and Zahra Kanji. "Threadless: The Business of Community (Instructor's Version)." Harvard Business School Multimedia/Video Case 608-719, June 2008.
- June 2017 (Revised September 2021)
- Case
Sales Misconduct at Wells Fargo Community Bank
Set in early 2017, this case examines widespread sales misconduct at Wells Fargo Community Bank. Wells Fargo's governance and controls are described in the lead up to the September 2016 announcement that Wells Fargo had settled with regulators for $185 million in... View Details
Keywords: Corporate Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Executive Compensation; Lawsuits and Litigation; Crisis Management; Mission and Purpose; Organizational Design; Business and Community Relations; Business and Government Relations; Crime and Corruption; Business Organization; Business Model; Ethics; Corporate Accountability; Governance Compliance; Policy; Compensation and Benefits; Resignation and Termination; Laws and Statutes; Legal Liability; Business or Company Management; Risk Management; Business Processes; Organizational Culture; Organizational Structure; Failure; Agency Theory; Business and Shareholder Relations; Business and Stakeholder Relations; Risk and Uncertainty; Salesforce Management; Public Opinion; Banking Industry; North and Central America
Srinivasan, Suraj, Dennis W. Campbell, Susanna Gallani, and Amram Migdal. "Sales Misconduct at Wells Fargo Community Bank." Harvard Business School Case 118-009, June 2017. (Revised September 2021.)
- Research Summary
Effective Capital Market Communications
Hutton's most recent research and cases examine how managers enhance the credibility and effectiveness of their financial reports and voluntary disclosures. Her most recent working paper, "Effective Voluntary Disclosure" (co-authored with Greg Miller, HBS, and Douglas... View Details
- February 2000
- Teaching Note
Adelphia Communications Corporation TN
By: Paul M. Healy
Teaching Note for (9-198-031). View Details
Keywords: Telecommunications Industry
- July 1998 (Revised August 1998)
- Case
Community Wealth Ventures, Inc.
By: James E. Austin and Meredith D. Pearson
Share Our Strength, a successful anti-hunger nonprofit organization, created a for-profit subsidiary--Community Wealth Ventures (CWV)--to provide advisory services to companies and nonprofits on collaboration. Management is reviewing CWV's start-up experience. View Details
Keywords: Business Subsidiaries; For-Profit Firms; Governing and Advisory Boards; Management Analysis, Tools, and Techniques; Partners and Partnerships; Nonprofit Organizations; Consulting Industry
Austin, James E., and Meredith D. Pearson. "Community Wealth Ventures, Inc." Harvard Business School Case 399-023, July 1998. (Revised August 1998.)
- 31 Aug 2009
- News
A Failure to Communicate
- 23 Nov 2022
- News
How Great Leaders Communicate
- Apr 16 2018
- Testimonial
Building Community Through Service
- 01 Jun 2000
- News
HBS Community Reaches Out
The School's longtime commitment to public service was once again demonstrated at this year's annual Project Outreach. On Saturday, March 25, more than four hundred HBS students, partners, faculty, and staff volunteered to perform View Details
- January 1992
- Teaching Note
Communications Satellite Corporation TN
Teaching Note for (9-276-195). View Details
- Research Summary
Regulatory negotiations and risk communication
In the pharmaceutical industry a drugs benefits and risks are constantly being weighed by companies, regulators, physicians and drug consumers. While companies and regulators must make decisions based on population statistics about drug outcomes, physicians and drug... View Details