case - Publications - Faculty & Research

The idea for the Portland, Oregon-based startup News Bling was born out of the late-night hours of November 8, 2016, when Nupur Patel (MBA 2017) rubbed the fog of disbelief from his eyes and realized he had completely misjudged the results of the election. A media... View Details

Keywords: Jen McFarland Flint

01 Jun 2008
News

Goldman Supports Case Method

The Goldman Sachs Group will fund outreach and scholarships to bring a dozen or more senior faculty from leading Indian business schools to HBS this summer to participate in the School’s two programs that teach how to teach the case... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

2013
Working Paper

Management: Theory and Practice, and Cases

By: Richard L. Nolan

This working paper reports on a major Harvard Business School project designed to enhance MBA and practicing executives in case learning. The work is built on the foundation of HBS field cases employing the monomyth "hero's journey" classic story structure along... View Details

Keywords: Innovation; CIO; CEO; Hero's Journey; Monomyth; Management; Practice; Cases; Theory; Innovation and Invention

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15 Aug 2016
Blog Post

Writing a Case as a Student at HBS

There is a lot to get used to during your first semester atHBS – attending class, making new friends, finding an internship, and doing homework again. While reading and preparing cases for each class may seem daunting and time-consuming... View Details

Article

A Case for Contextual Intelligence

By: Tarun Khanna

In this perspective, I make a case for entrepreneurs and academics alike to focus on what I have referred to elsewhere as Contextual Intelligence, the ability to understand the limits of our knowledge, and to adapt that knowledge to a context different from the one in... View Details

Keywords: Contextual Intelligence; Institutional Voids; Entrepreneurship In Emerging Markets; Knowledge Use and Leverage; Situation or Environment; Developing Countries and Economies; Entrepreneurship

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01 Jun 2017
News

Case Study: Something New

and build the capacity to create a second brand that focuses on off-the-rack dress. Many examples are available in fashion and the hospitality industry, such as Banana Republic and Old Navy or Andaz and Hyatt Place hotels. —Cindy Park (PLDA 12, 2013) View Details

Keywords: April White

25 Jan 2023
News

The Rituals of Case Method Teaching

June 1998 (Revised September 1998)
Case

Case for Brand Loyalty, A

Brand loyalty is one of the core concepts of the marketing discipline that has enjoyed practical and academic attention for over 75 years. The era of relationship marketing, with its focus on retaining customers for life, has instilled yet greater interest in the... View Details

Keywords: Consumer Behavior; Brands and Branding

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