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      • Faculty Publications  (203)

      by Thomas R. EisenmannRemove by Thomas R. Eisenmann →

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      • June 2004 (Revised June 2006)
      • Case

      Scientific-Atlanta, Inc.

      By: Thomas R. Eisenmann
      Scientific-Atlantia (S-A), a leading manufacturer of cable TV equipment, is confronting strategic challenges in mid-2004. For decades, cable operators have faced high switching costs that have locked them into exclusive supply relationships with either S-A or its... View Details
      Keywords: Technological Innovation; Competition; Industry Structures; Television Entertainment; Duopoly and Oligopoly; Manufacturing Industry; Media and Broadcasting Industry
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      Eisenmann, Thomas R. "Scientific-Atlanta, Inc." Harvard Business School Case 804-191, June 2004. (Revised June 2006.)
      • March 2004 (Revised September 2005)
      • Case

      RealNetworks Rhapsody

      By: Thomas R. Eisenmann and Steven Carpenter
      Examines RealNetwork's (Real's) strategy for the rapidly emerging online music market. In contrast to rivals who sell individual copies of songs, Real offers online music on a subscription basis. For a $10 monthly fee, subscribers to Real's Rhapsody service have... View Details
      Keywords: Internet and the Web; Competitive Advantage; Distribution Channels; Music Entertainment; Ownership; Service Industry; Retail Industry; Music Industry
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      Eisenmann, Thomas R., and Steven Carpenter. "RealNetworks Rhapsody." Harvard Business School Case 804-142, March 2004. (Revised September 2005.)
      • March 2004 (Revised June 2010)
      • Case

      Akamai Technologies

      By: Benjamin Edelman, Thomas R. Eisenmann and Eric J. Van den Steen
      As the leading content delivery network, Akamai helps Internet companies deliver Web site content to end users with fewer delays and lower costs. Describes the strategic management challenges facing Akamai in early 2004. The company is poised to offer its next... View Details
      Keywords: Digital Platforms; Partners and Partnerships; Strategy; Internet and the Web; Information Infrastructure
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      Edelman, Benjamin, Thomas R. Eisenmann, and Eric J. Van den Steen. "Akamai Technologies." Harvard Business School Case 804-158, March 2004. (Revised June 2010.) (request a courtesy copy.)
      • March 2004 (Revised June 2004)
      • Case

      Blackout: August 14, 2003

      By: Thomas R. Eisenmann and Ryland Matthew Willis
      On August 14, 2003, an electricity blackout cascaded throughout the northeastern United States and Canada. Describes the structure, technology, and economics of the electric utility industry and how gradual deregulation beginning in the 1970s placed unprecedented, and... View Details
      Keywords: Information Technology; Performance Improvement; Infrastructure; Energy Sources; Business and Government Relations; Networks; Emerging Markets; Failure; Economics; Utilities Industry; Canada; Northeastern United States
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      Eisenmann, Thomas R., and Ryland Matthew Willis. "Blackout: August 14, 2003." Harvard Business School Case 804-156, March 2004. (Revised June 2004.)
      • February 2004 (Revised March 2004)
      • Case

      Fuel Cells: The Hydrogen Revolution?

      By: Thomas R. Eisenmann and Ryland Matthew Willis
      The challenges faced in establishing hydrogen fuel cell-powered transportation in the United States, which promises to reduce greenhouse gas emissions and dependence on imported oil is examined. Foremost among these challenges is a "chicken-and-egg" dynamic: consumers... View Details
      Keywords: Taxation; Environmental Sustainability; Infrastructure; Government Administration; Energy Sources; Business and Government Relations; Network Effects; Transportation; Green Technology Industry; Energy Industry; European Union; Japan; United States
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      Eisenmann, Thomas R., and Ryland Matthew Willis. "Fuel Cells: The Hydrogen Revolution?" Harvard Business School Case 804-144, February 2004. (Revised March 2004.)
      • January 2004 (Revised October 2006)
      • Case

      Electronic Arts in Online Gaming

      By: Thomas R. Eisenmann and Justin Wong
      Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details
      Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry
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      Eisenmann, Thomas R., and Justin Wong. "Electronic Arts in Online Gaming." Harvard Business School Case 804-140, January 2004. (Revised October 2006.)
      • January 2004 (Revised May 2008)
      • Case

      Johnson & Johnson's Corporate Credo

      By: Thomas R. Piper
      No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis. View Details
      Keywords: History; Mission and Purpose; Goals and Objectives; Corporate Accountability; Reputation; Crisis Management; Corporate Governance; Management Teams
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      Piper, Thomas R. "Johnson & Johnson's Corporate Credo." Harvard Business School Case 304-084, January 2004. (Revised May 2008.)
      • December 2003 (Revised October 2005)
      • Case

      High-Definition TV: The Grand Alliance

      By: Thomas R. Eisenmann
      Describes political and economic forces that influenced the development of an all-digital, high-definition television (HDTV) standard in the United States between 1986 and 1996. Outlines the stakes for various government and industry participants in the... View Details
      Keywords: Decision Choices and Conditions; Investment; Policy; Management Practices and Processes; Emerging Markets; Standards; Business and Government Relations; Networks; Research and Development; Technology Adoption; Entertainment and Recreation Industry; Technology Industry; Japan; Europe; United States
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      Eisenmann, Thomas R. "High-Definition TV: The Grand Alliance." Harvard Business School Case 804-103, December 2003. (Revised October 2005.)
      • November 2003 (Revised March 2004)
      • Case

      Teledesic (Abridged)

      By: Thomas R. Eisenmann
      Describes plans for a failed project that proposed the use of 288 satellites to deliver high-speed data communications services anywhere in the world. View Details
      Keywords: Communication Technology; Network Effects; Failure; Information Technology Industry; Telecommunications Industry
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      Eisenmann, Thomas R. "Teledesic (Abridged)." Harvard Business School Case 804-096, November 2003. (Revised March 2004.)
      • October 2003 (Revised March 2004)
      • Case

      Symbian: Setting the Mobility Standard

      By: Fernando F. Suarez and Thomas R. Eisenmann
      Symbian, a joint venture owned by companies who collectively sold a dominant share of the world's cell phones, faced competition from Microsoft in developing the operating system for "smartphones," which integrated mobile communications and computing functions. In... View Details
      Keywords: Competition; Joint Ventures; Information Technology; Software; Wireless Technology; Mobile Technology; Information Technology Industry; Telecommunications Industry
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      Suarez, Fernando F., and Thomas R. Eisenmann. "Symbian: Setting the Mobility Standard." Harvard Business School Case 804-076, October 2003. (Revised March 2004.)
      • 2003
      • Working Paper

      Internet Companies' Growth Strategies: Determinants of Investment Intensity and Long Term Performance

      By: Thomas R. Eisenmann
      Keywords: Internet and the Web; Growth and Development Strategy
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      Eisenmann, Thomas R. "Internet Companies' Growth Strategies: Determinants of Investment Intensity and Long Term Performance." Harvard Business School Working Paper, No. 03-110, April 2003.
      • March 2003 (Revised October 2007)
      • Teaching Note

      DLJdirect: "Putting Our Reputation Online" (TN)

      By: Thomas R. Eisenmann
      Teaching Note for (9-800-164). View Details
      Keywords: Financial Services Industry
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      Eisenmann, Thomas R. DLJdirect: "Putting Our Reputation Online" (TN). Harvard Business School Teaching Note 803-178, March 2003. (Revised October 2007.)
      • March 2003 (Revised October 2007)
      • Teaching Note

      Tele-Communications, Inc.: Accelerating Digital Deployment (TN)

      By: Thomas R. Eisenmann
      Teaching Note for (9-899-141). View Details
      Keywords: Management Teams; Strategy; Technology; Telecommunications Industry; United States
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      Eisenmann, Thomas R. "Tele-Communications, Inc.: Accelerating Digital Deployment (TN)." Harvard Business School Teaching Note 803-177, March 2003. (Revised October 2007.)
      • March 2003 (Revised October 2007)
      • Teaching Note

      NeoPets, Inc (TN)

      By: Thomas R. Eisenmann
      Teaching Note for (9-802-100). View Details
      Keywords: Information Technology Industry; Asia; Singapore
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      Eisenmann, Thomas R. "NeoPets, Inc (TN)." Harvard Business School Teaching Note 803-106, March 2003. (Revised October 2007.)
      • January 2003 (Revised September 2007)
      • Background Note

      A Note on Racing to Acquire Customers

      By: Thomas R. Eisenmann
      Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details
      Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition
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      Eisenmann, Thomas R. "A Note on Racing to Acquire Customers." Harvard Business School Background Note 803-103, January 2003. (Revised September 2007.)
      • June 2002
      • Article

      The Effects of CEO Equity Ownership and Diversification on Risk Taking

      By: Thomas R. Eisenmann
      Keywords: Risk Management; Diversification; Ownership; Equity
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      Eisenmann, Thomas R. "The Effects of CEO Equity Ownership and Diversification on Risk Taking." Strategic Management Journal 23, no. 6 (June 2002): 513–534.
      • March 2002 (Revised May 2003)
      • Case

      NeoPets, Inc.

      By: Thomas R. Eisenmann and Elizabeth Kind
      NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its... View Details
      Keywords: Expansion; Global Strategy; Network Effects; Joint Ventures; Business Conglomerates; Age; Internet and the Web; Product Positioning; Digital Marketing; Internet and the Web; Corporate Entrepreneurship; Information Technology Industry; Asia; Singapore
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      Eisenmann, Thomas R., and Elizabeth Kind. "NeoPets, Inc." Harvard Business School Case 802-100, March 2002. (Revised May 2003.)
      • March 2002 (Revised November 2003)
      • Case

      Satellite Radio

      By: Thomas R. Eisenmann and Alastair Brown
      In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details
      Keywords: Growth and Development Strategy; Price; Risk and Uncertainty; Problems and Challenges; Network Effects; Partners and Partnerships; Information Technology; Business Model; Investment Return; Auto Industry; Media and Broadcasting Industry; United States
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      Eisenmann, Thomas R., and Alastair Brown. "Satellite Radio." Harvard Business School Case 802-175, March 2002. (Revised November 2003.)
      • January 2002
      • Background Note

      Telecommunications Act of 1996, The

      By: Thomas R. Eisenmann and Daniel J. Green
      Reed Hundt, former chairman of the Federal Communications Commission, reflects on the passage and implementation of the Telecommunications Act of 1996. The act was intended to stimulate competition and innovation in the telecommunications sector. Its provisions were of... View Details
      Keywords: Laws and Statutes; Policy; Business Strategy; Telecommunications Industry; United States
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      Eisenmann, Thomas R., and Daniel J. Green. "Telecommunications Act of 1996, The." Harvard Business School Background Note 802-144, January 2002.
      • December 2001
      • Case

      Qwest Communications International Inc.

      By: Thomas R. Eisenmann and Christopher Hackett
      Describes the evolution of Qwest from a small fiber-optic construction firm in 1996 to a global telecommunications giant in 2001. Focuses on Qwest's pivotal acquisition of "Baby Bell" US West, a regional Bell operating company many times Qwest's size. Discusses the... View Details
      Keywords: Mergers and Acquisitions; Asset Pricing; Business History; Knowledge Use and Leverage; Organizational Culture; Partners and Partnerships; Vertical Integration; Telecommunications Industry
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      Eisenmann, Thomas R., and Christopher Hackett. "Qwest Communications International Inc." Harvard Business School Case 802-133, December 2001.
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