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  • All HBS Web  (2,371)
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    • News  (1,215)
    • Research  (718)
    • Events  (8)
    • Multimedia  (5)
  • Faculty Publications  (258)
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  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

2017 Emerald Group Publishing Extreme Teaming: Lessons in Complex, Cross-Sector Leadership By: Edmondson, Amy C., and Jean-François Harvey Abstract—Today's global enterprises increasingly involve collaborative work by teams of experts... View Details
Keywords: by Sean Silverthorne
  • 19 Mar 2014
  • Research & Ideas

A Brand Manager’s Guide to Losing Control

doctoral studies. Brand managers entered the social media landscape with the same approach they used for television and radio advertising, she says. "With both of those media, we have an understood contract with consumers: In order for you to get free programming,... View Details
Keywords: by Carmen Nobel; Advertising
  • 24 Jan 2011
  • HBS Case

Terror at the Taj

world's collective conscience. “Not even the senior managers could explain the behavior of these employees.” A new multimedia case by HBS professor Rohit Deshpandé offers a flip side to the nightmarish scenes that unfolded in real time on... View Details
Keywords: by Julia Hanna; Accommodations
  • 14 Jul 2003
  • Research & Ideas

Understaffed and Overworked: What Now?

challenge on her hands. Perhaps you are attempting to manage your way through a similarly exigent scenario. Trying to accomplish everything that used to be done by two or three people, you may be feeling stressed, maybe more than a bit... View Details
Keywords: by Paul Michelman
  • 02 May 2023
  • What Do You Think?

How Should Artificial Intelligence Be Regulated—if at All?

humanity. Clearly, AI is a big deal with large potential benefits and, at the moment, largely unknown risks for society. It will get more important fast. Why? Two tech giants, Microsoft and Google, are competing for first-mover advantage along with a third competitor,... View Details
Keywords: by James Heskett; Information Technology; Technology
  • 10 Apr 2014
  • Research & Ideas

John Kotter’s Plan to Accelerate Your Business

structure driven by the accelerators." Two Is Better A dual operating system is a nod to what Kotter believes is some of the most interesting management thinking of the past few decades, from Michael Porter's "wakeup call telling us that... View Details
Keywords: by Kim Girard
  • 11 Jun 2024
  • In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
  • February 2002 (Revised October 2005)
  • Case

BMWFilms

By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
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Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)
  • 30 May 2005
  • Research & Ideas

Germany’s Pioneering Corporate Managers

When you think about which countries have produced the greatest management innovations, the United States and Japan are likely to top your list. But it was Germany in the late 1800s and early 1900s that was a cauldron of innovative and entrepreneurial spirit admired... View Details
Keywords: by Sean Silverthorne
  • 04 Apr 2018
  • Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details
Keywords: by John Macomber; Construction; Green Technology
  • 15 Nov 2017
  • Research & Ideas

How Does a Social Startup Decide to Commercialize? It May Depend on the Founder's Gender

their quest for revenue generation. It can also be risky and difficult to finance a hybrid: Venture capitalists may be turned off by the idea of funding an organization preoccupied with its social mission, while charitable foundations may... View Details
Keywords: by Carmen Nobel
  • 15 Jun 2007
  • Research & Ideas

Remembering Alfred Chandler

academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details
Keywords: by Sean Silverthorne
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

immigrants’ location decision by interacting pre-existing ethnic settlements with aggregate migration flows, we find that immigration raised marriage rates, the probability of having children, and the propensity to leave the parental... View Details
Keywords: by Sean Silverthorne
  • 05 Dec 2022
  • What Do You Think?

How Would Jack Welch’s Leadership Style Fare in Today’s World?

doubt about what they think of Welch as a leader, although Cohan's is a more careful, balanced appraisal. For the Gen Zers and Millennials among us who don’t even recognize the name, this is a guy who, when he retired, was called “the CEO of the 20th century” View Details
Keywords: by James Heskett; Industrial Products; Media & Broadcasting; Medical Devices & Supplies; Manufacturing
  • 21 Aug 2012
  • Working Paper Summaries

Children Develop a Veil of Fairness

Keywords: by A. Shaw, N. Montinari, M. Piovesan, K.R. Olson, F. Gino & M.I. Norton
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
Keywords: by Julia Hanna; Consumer Products
  • 21 Feb 2019
  • Research & Ideas

Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)

policies, and for the overall legitimacy and stability of democratic regimes. In the United States, for instance, minorities are much less likely to vote than whites and young people are much less likely to vote than seniors. The trend of... View Details
Keywords: by Sean Silverthorne
  • 23 Jun 2008
  • Research & Ideas

Innovative Ways to Encourage Personal Savings

savings difficult by changing the savings decision-making process, the time and place for savings, or the cost-benefit of savings itself. Such ideas could help low- to moderate-income households, and anyone else, build assets and put... View Details
Keywords: by Martha Lagace; Financial Services
  • 12 Sep 2023
  • What Do You Think?

Who Gets the Loudest Voice in DEI Decisions?

statement? Nike’s decision to feature in its ads Colin Kaepernick, an American footballer whose patriotism has been questioned, ultimately resulted in what was described by one observer as a “bold success.” On the other hand, brands like... View Details
Keywords: by James Heskett
  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

should hang out with. You should -- you can find out who you should marry with this test. It's not your twin. The biggest mistake that young people make, by the way, in dating is looking for somebody who's... View Details
Keywords: by HBS Staff
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