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    • All HBS Web  (2,366)
      • Faculty Publications  (151)

      by Susan YoungRemove by Susan Young →

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      • March 2006 (Revised February 2007)
      • Case

      Massive Incorporated (A)

      By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
      How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details
      Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry
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      Lassiter, Joseph B., III, Clark Gilbert, and Victoria Winston. "Massive Incorporated (A)." Harvard Business School Case 806-126, March 2006. (Revised February 2007.)
      • March 15, 2006
      • Article

      Increasing the Opportunity of Live Kidney Donation By Matching for Two and Three Way Exchanges

      By: Susan L. Saidman, Alvin E. Roth, Tayfun Sönmez, M. Utku Ünver and Francis L. Delmonico
      Keywords: Opportunities; Health
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      Saidman, Susan L., Alvin E. Roth, Tayfun Sönmez, M. Utku Ünver, and Francis L. Delmonico. "Increasing the Opportunity of Live Kidney Donation By Matching for Two and Three Way Exchanges." Transplantation 81, no. 5 (March 15, 2006): 773–782.
      • July 2005
      • Case

      Harvard Business School and the Making of a New Profession

      By: Rakesh Khurana, Tarun Khanna and Daniel Penrice
      Since its founding in 1908, Harvard Business School's mission has been to perform a much-needed service for American society by turning business management into a profession. One of the most important factors in the founding of HBS and the nation's other new business... View Details
      Keywords: Business Education; Mission and Purpose; Alignment; Social Issues; Practice
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      Khurana, Rakesh, Tarun Khanna, and Daniel Penrice. "Harvard Business School and the Making of a New Profession." Harvard Business School Case 406-025, July 2005.
      • October 2003 (Revised January 2004)
      • Case

      Burberry

      By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman
      In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details
      Keywords: Brands and Branding; Management Teams; Luxury; Product Launch; Distribution; Product Positioning; Advertising; Market Entry and Exit; Apparel and Accessories Industry; Fashion Industry; United Kingdom
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      Moon, Youngme E., Erika Kussmann, Emma Penick, Susan Wojewoda, and Kerry Herman. "Burberry." Harvard Business School Case 504-048, October 2003. (Revised January 2004.)
      • May 2003 (Revised March 2006)
      • Case

      Carol Fishman Cohen: Professional Career Reentry (A)

      By: Myra M. Hart, Robin J. Ely and Susan Wojewoda
      Explores the career challenges facing highly successful women who leave the full-time workforce for several years to manage family commitments. Carol Cohen is a 1985 Harvard MBA who has professional line experience in a manufacturing environment, followed by a... View Details
      Keywords: Work-Life Balance; Family and Family Relationships
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      Hart, Myra M., Robin J. Ely, and Susan Wojewoda. "Carol Fishman Cohen: Professional Career Reentry (A)." Harvard Business School Case 803-185, May 2003. (Revised March 2006.)
      • February 2003 (Revised November 2006)
      • Case

      Silvio Napoli at Schindler India (A)

      By: Christopher A. Bartlett, Michael Y. Yoshino and Perry Fagan
      A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by... View Details
      Keywords: Business Subsidiaries; Decisions; Cross-Cultural and Cross-Border Issues; Employees; Management Teams; Strategic Planning; India; Switzerland
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      Bartlett, Christopher A., Michael Y. Yoshino, and Perry Fagan. "Silvio Napoli at Schindler India (A)." Harvard Business School Case 303-086, February 2003. (Revised November 2006.)
      • February 2003 (Revised October 2003)
      • Case

      Versity.com

      By: Leslie A. Perlow
      Versity.com has grown from four college students working out of a dorm to a $125 million venture capital-backed company. The young founders and new professional managers struggle to create a company vision and grapple with the question of whether to acquire another... View Details
      Keywords: Business Startups; Growth and Development; Organizational Design; Mission and Purpose; Strategic Planning; Conflict and Resolution; Mergers and Acquisitions; Management Teams; Core Relationships
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      Perlow, Leslie A. "Versity.com." Harvard Business School Case 403-132, February 2003. (Revised October 2003.)
      • January 2003 (Revised July 2006)
      • Exercise

      Travelexis.com Role for Pat Young from SCOUT

      By: Kathleen L. McGinn and Nicole Nasser
      Two fictional travel companies, SCOUT and TravelPlanner, engage in competitive bidding to acquire a third party, Travelexis. This exercise is consists of three roles, one representative from each of the three companies. It is based on the actual negotiations between... View Details
      Keywords: Negotiation; Bids and Bidding; Acquisition; Travel Industry
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      McGinn, Kathleen L., and Nicole Nasser. "Travelexis.com Role for Pat Young from SCOUT." Harvard Business School Exercise 903-060, January 2003. (Revised July 2006.)
      • July 2002
      • Case

      Introducing ... The XFL!

      By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
      When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
      Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
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      Fournier, Susan M., Stephen A. Greyser, and Seth Schulman. "Introducing ... The XFL!" Harvard Business School Case 503-015, July 2002.
      • February 2002 (Revised October 2005)
      • Case

      BMWFilms

      By: Youngme E. Moon and Kerry Herman
      Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
      Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
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      Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)
      • February 2002 (Revised May 2003)
      • Case

      Endeca Technologies (A)

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      Steve Papa, CEO of Endeca Technologies, must decide among two term sheets raising the same amount of badly needed money for his young software company. One deal is led by insiders and, is offered at a lower price. It continues a board that has worked very well and... View Details
      Keywords: Venture Capital; Cost vs Benefits; Financial Condition; Financing and Loans; Management Skills; Financial Strategy; Corporate Finance; Decision Choices and Conditions; Information Technology Industry
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      Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Endeca Technologies (A)." Harvard Business School Case 802-141, February 2002. (Revised May 2003.)
      • December 2001
      • Case

      Sarah Vickers-Willis: Career Decisions (A)

      By: Myra M. Hart, Lynda M. Applegate, Sarah Harden and Susan Saltrick
      Sarah Vickers-Willis, HBS MBA 1999, faces a critical career decision: Does she redirect the Internet start-up she helped found or join in shaping a for-profit firm with a social mission? Sarah, a young Australian business executive, has always strived to "find space"... View Details
      Keywords: Decisions; Leadership; Internet and the Web; Social Entrepreneurship; Personal Development and Career; Gender; Business Startups
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      Hart, Myra M., Lynda M. Applegate, Sarah Harden, and Susan Saltrick. "Sarah Vickers-Willis: Career Decisions (A)." Harvard Business School Case 802-111, December 2001.
      • 2000
      • Other Unpublished Work

      Career Concerns and Staged Investment: Evidence from the Venture Capital Industry

      By: Malcolm Baker
      I develop a model in which career concerns lead to inefficient reinvestment decisions. Managers have incentives to inflate interim returns by continuing bad projects and delaying write-offs. In the venture capital industry, the syndication of follow-on investments can... View Details
      Keywords: Performance Efficiency; Valuation; Venture Capital; Investment; Decisions; Motivation and Incentives; Quality
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      Baker, Malcolm. "Career Concerns and Staged Investment: Evidence from the Venture Capital Industry." 2000. (First draft in 2000.)
      • October 1999 (Revised February 2000)
      • Case

      Steinway & Sons: Buying a Legend (A)

      By: John T. Gourville and Joseph B. Lassiter III
      It is 1995 and Steinway & Sons has just been purchased by two young entrepreneurs. For 140 years, Steinway has held the reputation for making the finest quality grand pianos in the world. The past 25 years have proven to be a challenge, however. First, the company has... View Details
      Keywords: Business Startups; Decisions; Entrepreneurship; Globalization; Crisis Management; Brands and Branding; Marketing Strategy; Quality; Competitive Strategy; Manufacturing Industry; Japan; New York (state, US)
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      Gourville, John T., and Joseph B. Lassiter III. "Steinway & Sons: Buying a Legend (A)." Harvard Business School Case 500-028, October 1999. (Revised February 2000.)
      • January 1999 (Revised March 2000)
      • Case

      ZEFER: November 1998

      By: Paul A. Gompers
      ZEFER, a young Internet professional service firm, is considering its expansion options. Organic growth versus growth by acquisition is a central theme. The firm's financing strategy will be determined by its business strategy. View Details
      Keywords: Acquisition; Financial Strategy; Service Operations; Business Strategy; Expansion; Internet; Service Industry
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      Gompers, Paul A. "ZEFER: November 1998." Harvard Business School Case 299-032, January 1999. (Revised March 2000.)
      • January 1999 (Revised August 1999)
      • Case

      Asia Property Limited

      By: William J. Poorvu and Daniel J. Rudd
      On October 23, 1998, Bud Lake leafed through his files on property markets in Asia. Lake was responsible for real-estate investments at an aggressive and eclectic investment fund with total assets of $1.5 billion--up from $400 million at its start in 1994. As the fund... View Details
      Keywords: Private Ownership; Entrepreneurship; Investment Funds; Globalized Markets and Industries; Public Ownership; Real Estate Industry; Asia; United States; Europe
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      Poorvu, William J., and Daniel J. Rudd. "Asia Property Limited." Harvard Business School Case 899-145, January 1999. (Revised August 1999.)
      • June 1998 (Revised April 2000)
      • Case

      GM Powertrain

      By: Amy C. Edmondson and Mikelle Eastley
      Discusses a young MBA plant manager who is improving the operations of a small General Motors components plant in Fredericksburg, Virginia. At 29 years old, Joe Hinrichs is the youngest plant manager at GM, and in his new assignment, he is faced with the daunting... View Details
      Keywords: Service Operations; Labor Unions; Problems and Challenges; Technological Innovation; Change Management; Machinery and Machining; Manufacturing Industry; Auto Industry; United States
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      Edmondson, Amy C., and Mikelle Eastley. "GM Powertrain." Harvard Business School Case 698-008, June 1998. (Revised April 2000.)
      • December 1997
      • Case

      Making the Grade (A)

      By: Robert L. Simons
      Focuses on the dilemma of a young professor at a graduate school of business. He must decide what final grade to give a student who has worked extremely hard, but he is constrained by the school's "forced curve" grading policy. Designed to explore the multiple purposes... View Details
      Keywords: Design; Management Systems; Performance Evaluation; Motivation and Incentives; Education Industry
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      Simons, Robert L. "Making the Grade (A)." Harvard Business School Case 198-083, December 1997.
      • January 1997 (Revised June 1997)
      • Case

      Corporate New Ventures at Procter & Gamble

      By: Teresa M. Amabile and Dean Whitney
      Consumer products giant Procter & Gamble is faced with an urgent need to revitalize new-product innovation, given its recent focus on incremental product improvements and its aggressive growth goals. As part of this effort, the company's top executives form a small,... View Details
      Keywords: Innovation Strategy; Creativity; Working Conditions; Corporate Entrepreneurship; Groups and Teams; Retail Industry; Ohio
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      Amabile, Teresa M., and Dean Whitney. "Corporate New Ventures at Procter & Gamble." Harvard Business School Case 897-088, January 1997. (Revised June 1997.)
      • June 1996 (Revised January 2000)
      • Case

      McKinsey & Co.: Managing Knowledge and Learning

      By: Christopher A. Bartlett
      Describes the development of McKinsey & Co. as a worldwide management consulting firm from 1926 to 1996. In particular, it focuses on the way in which McKinsey has developed structures, systems, processes, and practices to help it develop, transfer, and disseminate... View Details
      Keywords: Management; Managerial Roles; Management Practices and Processes; Competitive Advantage; Global Range; Knowledge Dissemination; Business Processes; Consulting Industry
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      Bartlett, Christopher A. "McKinsey & Co.: Managing Knowledge and Learning." Harvard Business School Case 396-357, June 1996. (Revised January 2000.)
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