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Show Results For
- All HBS Web
(349)
- News (90)
- Research (199)
- Multimedia (14)
- Faculty Publications (159)
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- 2001
- Chapter
Enlightened Experimentation: The New Innovation Imperative
By: Stefan Thomke
Keywords: Innovation and Invention
Thomke, Stefan. "Enlightened Experimentation: The New Innovation Imperative." In Harvard Business Review on Innovation. Boston, MA: Harvard Business School Press, 2001.
- 2001
- Chapter
The Impact of Technology on Knowledge Creation: A Study of Experimentation in Integrated Circuit Design
By: Stefan Thomke
Thomke, Stefan. "The Impact of Technology on Knowledge Creation: A Study of Experimentation in Integrated Circuit Design." In Knowledge Emergence: Social, Technical, and Evolutionary Dimensions of Knowledge Creation, edited by Ikujiro Nonaka and Toshihiro Nishiguchi, 76–92. New York: Oxford University Press, 2001.
- February 2001
- Article
Enlightened Experimentation: The New Imperative for Innovation
By: Stefan Thomke
Keywords: Innovation and Invention
Thomke, Stefan. "Enlightened Experimentation: The New Imperative for Innovation." Harvard Business Review 79, no. 2 (February 2001). (Reprinted in Harvard Business Review on Innovation. Boston, MA: Harvard Business School Press, 2001.)
- Article
The Magic That Makes Customer Experiences Stick
By: Stefan Thomke
Why do some customer experiences have that magical "wow" factor, making them all destined for success, while others get few, if any, enthusiastic customer responses? How would we "design" a great customer experience? These are some of the questions that the article... View Details
Keywords: Customer Experience; Emotion; Innovation; Experimentation; Storytelling; Customer Satisfaction; Emotions; Design; Innovation and Invention
Thomke, Stefan. "The Magic That Makes Customer Experiences Stick." MIT Sloan Management Review 61, no. 1 (Fall 2019).
- March–April 2013
- Article
Unlocking Innovation Through Business Experimentation
By: Stefan Thomke
There is a downside to businesses that focus heavily on standardization, optimization, and driving out variability: Such organizations leave themselves vulnerable to underinvesting in experimentation and variation, which are the lifeblood of innovation. Good... View Details
Keywords: Experimentation; Innovation Management; Learning And Development; Research; Innovation and Management; Business Processes
Thomke, Stefan. "Unlocking Innovation Through Business Experimentation." European Business Review (March–April 2013): 55–58.
- 2006
- Class Lecture
Experimentation Matters: New Opportunities for Innovation
By: Stefan Thomke
Keywords: Innovation and Invention
Thomke, Stefan. "Experimentation Matters: New Opportunities for Innovation." Boston: Harvard Business School Publishing Class Lecture, 2006. Electronic. (Faculty Lecture: HBSP Product Number 9-370-6C.)
- 2005
- Chapter
Experimentation Strategies and Technological Change
By: Stefan Thomke
Thomke, Stefan. "Experimentation Strategies and Technological Change." In Handbuch Technologie- und Innovationsmanagement, edited by S. Albers and O. Gassmann, 341–358. Wiesbaden: Gabler Verlag, 2005, German ed.
- 25 May 2010
- First Look
First Look: May 25
management in an emerging market from the perspectives of the many stakeholders involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810095-PDF-ENG Zotter—Living by Chocolate Mukti Khaire, View Details
Keywords: Martha Lagace
- 08 Oct 2013
- First Look
First Look: October 8
differentiate "quality FDI" in several different ways. First, we look at the possibility that the effects of FDI differ by sector. Second, we differentiate FDI based on objective qualitative industry characteristics including... View Details
Keywords: Sean Silverthorne
- 19 Feb 2013
- First Look
First Look: Feb. 19
government institutional development influences the extent to which CSR communications are symbolically decoupled from substantive CSR activities. Our database includes all CSR reports issued by the approximately 1,600 publicly listed... View Details
Keywords: Sean Silverthorne
- 03 Jan 2007
- First Look
First Look: January 3, 2007
compared to the opening of new establishments by existing firms. We find interstate banking deregulations had a strong positive effect on the birth of new firms relative to the facility expansions of existing firms. We find limited... View Details
Keywords: Sean Silverthorne
- February 1999 (Revised February 2003)
- Teaching Note
Product Development at Dell Computer Corporation TN
By: Stefan H. Thomke and Ashok Nimgade
Teaching Note for (9-699-010). View Details
Keywords: Computer Industry
- November 1998 (Revised February 1999)
- Case
Microsoft Office: Finding the Suite Spot
By: Stefan H. Thomke and Steven Sinofsky
Describes a key decision-making process within Microsoft's Office products division. At a time when the PC software business has a great deal of uncertainty, Microsoft's management has to make a key decision regarding the future of software suites. A strengthening of... View Details
Keywords: Decisions; Applications and Software; Strategic Planning; Organizational Design; Organizational Change and Adaptation; Product Development; Managerial Roles; Growth and Development Strategy; Risk and Uncertainty; Goals and Objectives; Digital Platforms; Innovation and Management; Computer Industry; Information Technology Industry
Thomke, Stefan H., and Steven Sinofsky. "Microsoft Office: Finding the Suite Spot." Harvard Business School Case 699-046, November 1998. (Revised February 1999.)
- April 2002
- Article
Customers As Innovators: A New Way to Create Value
By: Stefan Thomke and Eric von Hippel
Thomke, Stefan, and Eric von Hippel. "Customers As Innovators: A New Way to Create Value." Harvard Business Review 80, no. 4 (April 2002). (Translated into German and reprinted in Harvard Business Manager (July 2002): 51-61.)
- Research Summary
Building and Managing Product Centric Organizations
By: Stefan H. Thomke
Building and Managing Product Centric Organizations View Details
- June 2020
- Teaching Note
Sony
By: Stefan H. Thomke
Teaching Note for HBS Case No. 618-045. View Details
- May 2003
- Module Note
Managing Development Networks
By: Stefan H. Thomke
Describes the concepts and pedagogy for a module on understanding and managing product development networks between firms and within firms and among products themselves. Introduces students to the increasingly important role of networks in the development of new... View Details
Keywords: Product Development; Resource Allocation; Research and Development; Networks; Design; Groups and Teams
Thomke, Stefan H. "Managing Development Networks." Harvard Business School Module Note 603-091, May 2003.
- February 2003
- Teaching Note
Siemens AG: Global Development Strategy (A) and (B) TN
By: Stefan H. Thomke
Teaching Note for (9-602-061) and (9-602-062). View Details