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  • 19 Apr 2016
  • First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael View Details
Keywords: Sean Silverthorne
  • November 2008
  • Article

Getting off the Hedonic Treadmill, One Step at a Time: The Impact of Regular Religious Practice and Exercise on Well-Being

By: Daniel Mochon, Michael I. Norton and Dan Ariely
Many studies have shown that few events in life have a lasting impact on subjective well-being because of people's tendency to adapt quickly; worse, those events that do have a lasting impact tend to be negative. We suggest that while major events may not provide... View Details
Keywords: Health; Religion; Behavior; Happiness; Welfare
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  • 13 Mar 2018
  • First Look

March 13, 2018

Backhanded Compliments: How Negative Comparisons Undermine Flattery By: Sezer, Ovul, Alison Wood Brooks, and Michael I. Norton Abstract—Seven... View Details
Keywords: Sean Silverthorne
  • 31 May 2017
  • Sharpening Your Skills

10 Harvard Business School Research Stories That Will Make Your Mouth Water

Business School professors Anat Keinan, Mukti Khaire, and Michael I. Norton deconstruct ground grasshoppers, upscale Peruvian cuisine, View Details
Keywords: by Sean Silverthorne; Food & Beverage
  • 05 Dec 2011
  • Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

indication that experimental research is becoming more mainstream is the fact that a number of faculty who are not primarily experimentalists use the CLER, including HBS Dean Nitin Nohria. The Tipping Point To explain this surging interest over the past decade,... View Details
Keywords: by Carmen Nobel
  • Article

Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness

By: Lara B. Aknin, Elizabeth W. Dunn and Michael I. Norton
We examine whether a positive feedback loop exists between spending money on others (i.e. prosocial spending) and happiness. Participants recalled a previous purchase made for either themselves or someone else and then reported their happiness. Afterward, participants... View Details
Keywords: Prosocial Spending; Happiness; Philanthropy and Charitable Giving
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  • 01 Sep 2017
  • News

Ink: Miami’s Dark Neon Era, the Language of Success, and Getting Psyched Up

Michael Norton and Assistant Professor Alison Wood Brooks, offer useful advice gleaned from years of research on “reappraisal”—reconsidering a situation to change its emotional... View Details
Keywords: April White; Publishing Industries (except Internet); Information
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

changing. It will become more about shaping the context in which communities of practice willing and able to innovate are nurtured and encouraged to respond to the exciting opportunities that will emerge in... View Details
Keywords: by Sean Silverthorne
  • 03 May 2011
  • First Look

First Look: May 3

next-generation product. Read the article: http://hbr.org/2011/05/the-best-way-to-name-your-product-20/ar/1 Think Customers Hate Waiting? Not So Fast... Authors:Ryan W. Buell and Michael View Details
Keywords: Sean Silverthorne
  • 04 Jan 2010
  • Research & Ideas

Best of HBS Working Knowledge 2009

Ashley because she does a better job than Aisha." Or, "I read Playboy for the articles." In this chapter from a forthcoming book, HBS doctoral student Zoë Chance and professor Michael View Details
Keywords: by Staff
  • 10 Dec 2012
  • Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

propensity to air dirty laundry on Facebook, John explains. In fact, with so many Facebook members oversharing, it's gotten to the point that people get suspicious when their peers don't overshare. In a recent experiment, John and HBS... View Details
Keywords: by Carmen Nobel
  • 02 Jan 2012
  • Research & Ideas

Most Popular Articles of 2011

customers to design their own shoes to IKEA asking customers to assemble their own furniture. In this paper researchers Michael I. Norton (Harvard Business School), Daniel... View Details
Keywords: by Staff
  • 15 Dec 2015
  • News

The Year in Ideas 2015

help. Founded in 2012 in Washington, DC, by Dan Mindus (MBA 2008), the group of more than 90 has become one of the most active tech investors in that city, providing financing and networking opportunities to... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
  • 15 Mar 2011
  • First Look

First Look: March 15

That They Are Now Losing Authors:Michael I. Norton and Samuel R. Sommers Publication:Perspectives on Psychological Science (forthcoming) Abstract Although some have heralded... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2018
  • What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

York, 2017) James C. Collins and Jerry I. Porras, Built to Last: Successful Habits of Visionary Companies (Harper Business: New York, 1994) Jim Collins, Good to Great: Why Some Companies Make the Leap View Details
Keywords: by James Heskett
  • 18 Dec 2012
  • First Look

First Look: December 18

one side of the market, the incumbent always invests (weakly) more in first-party content relative to the case in which it is a monopolist. Bolstering and Restoring Feelings of Competence via the IKEA Effect Authors:Mochon, Daniel, View Details
Keywords: Carmen Nobel
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

  PublicationsFeeling Good about Giving: The Benefits (and Costs) of Self-interested Charitable Behavior Authors:L. Anik, L. B. Aknin, M. I. Norton, and E. W. Dunn Publication:In The Science of Giving:... View Details
Keywords: Sean Silverthorne
  • Web

Marketing - Doctoral

Marketing Recent Placement Ta-Wei (David) Huang, 2025 National University of Singapore, Marketing Department Advisors: Eva Ascarza (Chair), Sunil Gupta , Jeremy Yang , and José R. Zubizarreta Serena Hagerty, 2022 University of Virginia,... View Details
  • 05 Aug 2014
  • First Look

First Look: August 5

  Publications August 2014 Journal of Experimental Psychology: General Emodiversity and the Emotional Ecosystem By: Quoidbach, Jordi, June Gruber, Moïra Mikolajczak, Alexsandr Kogan, Ilios Kotsou, and View Details
Keywords: Sean Silverthorne
  • 02 Feb 2016
  • First Look

February 2, 2016

for rigorous accounting research. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50473 forthcoming Proceedings of the National Academy of Sciences of the United States of America Hiding Personal Information Reveals the Worst By: John, Leslie K., Kate... View Details
Keywords: Sean Silverthorne