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      • Faculty Publications  (371)

      by Regina HerzlingerRemove by Regina Herzlinger →

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      • February 2010 (Revised February 2021)
      • Case

      The Vitality Group: Paying for Self-Care

      By: Regina E. Herzlinger
      Vitality is part of a $2 billion start-up South African and U.K. health insurance firm. It has achieved excellent results in rewarding people for promoting their health. It is now contemplating how to enter the U.S. market. View Details
      Keywords: Market Entry and Exit; Insurance Industry; South Africa; United Kingdom; United States
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      Herzlinger, Regina E. "The Vitality Group: Paying for Self-Care." Harvard Business School Case 310-071, February 2010. (Revised February 2021.)
      • January 2010 (Revised August 2012)
      • Background Note

      Note on Telemedicine

      By: Regina E. Herzlinger and Jillian Copeland
      This note provides background in all the modalities of telemedicine. It accompanies the cases "Medtronic: Patient Management Initiative" (A) and (B), HBS Nos. 302-005 and 309-064. View Details
      Keywords: Interactive Communication; Entrepreneurship; Health Care and Treatment; Technological Innovation; Information Technology; Health Industry; Telecommunications Industry
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      Herzlinger, Regina E., and Jillian Copeland. "Note on Telemedicine." Harvard Business School Background Note 310-075, January 2010. (Revised August 2012.)
      • January 2010 (Revised August 2012)
      • Supplement

      Hospital for Special Surgery (B): Continuing Challenges of Growth

      By: Regina E. Herzlinger and Laura Low Ah Kee
      After its successful new U.K. venture, the Hospital for Special Surgery wants to do more of the same, without decimating its core New York City facility. The case provides considerable details about the different options it is exploring. View Details
      Keywords: Growth Management; Health Industry; United Kingdom
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      Herzlinger, Regina E., and Laura Low Ah Kee. "Hospital for Special Surgery (B): Continuing Challenges of Growth." Harvard Business School Supplement 310-077, January 2010. (Revised August 2012.)
      • January 2010
      • Teaching Note

      MedVal Ventures, Fortis Healthcare (A), Fortis Healthcare (B), and Note on Medical Travel (TN)

      By: Regina E. Herzlinger
      Teaching Note for [308087], [308030], [308080], and [308084]. View Details
      Keywords: Health Industry; India
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      Herzlinger, Regina E. "MedVal Ventures, Fortis Healthcare (A), Fortis Healthcare (B), and Note on Medical Travel (TN)." Harvard Business School Teaching Note 310-076, January 2010.
      • December 2009 (Revised March 2025)
      • Case

      Phreesia: The Patient Intake Company

      By: Regina E. Herzlinger, Sunaina Yarlagadda and Brian L. Walker
      How should the co-founders of an organization that provides patient sign-in and billing services scale their company after five years of successfully targeting small private physician practices? Phreesia had deployed a direct mail and sales force strategy that resulted... View Details
      Keywords: Advertising; Social Entrepreneurship; Revenue; Health Care and Treatment; Health Industry
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      Herzlinger, Regina E., Sunaina Yarlagadda, and Brian L. Walker. "Phreesia: The Patient Intake Company." Harvard Business School Case 310-066, December 2009. (Revised March 2025.)
      • Article

      Health Care's Taxing Problem

      By: Regina E. Herzlinger
      Keywords: Health; Problems and Challenges
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      Herzlinger, Regina E. "Health Care's Taxing Problem." National Review Online (August 12, 2009).
      • July 2009
      • Article

      Limited Choices

      By: Regina E. Herzlinger
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      Herzlinger, Regina E. "Limited Choices." National Review Online (July 2009).
      • May 2009
      • Article

      Can the United States Provide Health Care For All?

      By: Regina E. Herzlinger
      Keywords: Health Care and Treatment; United States
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      Herzlinger, Regina E. "Can the United States Provide Health Care For All?" What Matters (May 2009).
      • May 2009
      • Article

      Diagnosis

      By: Regina E. Herzlinger
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      Herzlinger, Regina E. "Diagnosis." National Review Online (May 2009).
      • Article

      Health Care Challenges for Leaders

      By: R. E. Herzlinger
      From ancient times to today, perceptive leaders have galvanized people by appealing to commonly shared values. Indeed, a discussion of leadership is virtually impossible without talking about values. As the articles in this issue demonstrate,Values are what animate... View Details
      Keywords: Leadership; Values and Beliefs
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      Herzlinger, R. E. "Health Care Challenges for Leaders." Leader to Leader, no. 47 (Winter 2008): 39–45.
      • October 2008
      • Case

      Diagnostic Genomics

      By: Regina E. Herzlinger and Mark P. Allyn
      Should this gene detection firm enter the business of providing tests for the detection of genetic diseases? If so, how should it prioritize the tests it could develop? View Details
      Keywords: Health Testing and Trials; Market Entry and Exit; Product Development; Genetics; Strategy; Health Industry; Medical Devices and Supplies Industry
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      Herzlinger, Regina E., and Mark P. Allyn. "Diagnostic Genomics." Harvard Business School Case 309-040, October 2008.
      • September 2008
      • Background Note

      Background on the Technology of Molecular Diagnostics

      By: Regina E. Herzlinger and Jason Sanders
      To be used as background reading for the "EXACT Sciences Corp.: Commercializing a Diagnostic Test" and "Diagnostic Genomics" cases, HBS nos. 308-090 and 309-040. View Details
      Keywords: Health Testing and Trials; Technology; Biotechnology Industry; Medical Devices and Supplies Industry
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      Herzlinger, Regina E., and Jason Sanders. "Background on the Technology of Molecular Diagnostics." Harvard Business School Background Note 309-050, September 2008.
      • September 2008 (Revised March 2020)
      • Supplement

      Medtronic: Patient Management Initiative (B)

      By: Regina E. Herzlinger
      The (B) case provides the denouement to the (A) case about Medtronic's introduction of the Chronicle and remote monitoring business. View Details
      Keywords: Health Care and Treatment; Measurement and Metrics; Information Technology; Competitive Strategy; Medical Devices and Supplies Industry
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      Herzlinger, Regina E. "Medtronic: Patient Management Initiative (B)." Harvard Business School Supplement 309-064, September 2008. (Revised March 2020.)
      • July–August 2008
      • Article

      Interview with a Quality Leader: Regina E. Herzlinger on Consumer-Driven Healthcare

      By: Regina E. Herzlinger
      Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration Chair at the Harvard Business School, Cambridge, MA. She received her bachelor's degree from MIT and her doctorate from the Harvard Business School The first woman to be tenured and... View Details
      Keywords: Consumer-driven Health Care; Health Care and Treatment; Health Industry
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      "Interview with a Quality Leader: Regina E. Herzlinger on Consumer-Driven Healthcare." Journal for Healthcare Quality 30, no. 4 (July–August 2008): 17–19.
      • March 2008 (Revised January 2010)
      • Background Note

      Note on Accountability in the U.S. Health Care System

      By: Regina E. Herzlinger and Michael Millenson
      This note explains how health care providers, health insurers, and consumers are held accountable for their performance and the entrepreneurial opportunities thus created. View Details
      Keywords: Entrepreneurship; Ethics; Insurance; Corporate Accountability; Health Care and Treatment; Demand and Consumers; Health Industry; United States
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      Herzlinger, Regina E., and Michael Millenson. "Note on Accountability in the U.S. Health Care System." Harvard Business School Background Note 308-111, March 2008. (Revised January 2010.)
      • March 2008
      • Case

      The Multiple Sclerosis Center of Atlanta

      By: Regina E. Herzlinger and Alfred Martin
      The Multiple Sclerosis Center of Atlanta wishes to expand beyond Georgia. The factors influencing this decision are discussed, including drug treatments currently available, and the impact of future drugs in the FDA pipeline as well as financing issues. View Details
      Keywords: Decision Choices and Conditions; Financing and Loans; Health Care and Treatment; Health Disorders; Medical Specialties; Expansion; Health Industry; Atlanta
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      Herzlinger, Regina E., and Alfred Martin. "The Multiple Sclerosis Center of Atlanta." Harvard Business School Case 308-085, March 2008.
      • February 2008 (Revised August 2008)
      • Case

      EXACT Sciences Corp.: Commercializing a Diagnostic Test

      By: Regina E. Herzlinger
      This case addresses the challenges of commercializing molecular diagnostics. Along the way, it explains the technology, payment system, and the measures used to assess the value of a diagnostic test. View Details
      Keywords: Health Testing and Trials; Genetics; Science-Based Business; Commercialization; Biotechnology Industry
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      Herzlinger, Regina E. "EXACT Sciences Corp.: Commercializing a Diagnostic Test." Harvard Business School Case 308-090, February 2008. (Revised August 2008.)
      • February 2008 (Revised August 2012)
      • Background Note

      Note on Medical Travel

      By: Regina E. Herzlinger and Sara Green
      Background notes for MedVal and Fortis case studies. View Details
      Keywords: Cost; Health Care and Treatment; Cross-Cultural and Cross-Border Issues; Health Industry; Tourism Industry; India
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      Herzlinger, Regina E., and Sara Green. "Note on Medical Travel." Harvard Business School Background Note 308-084, February 2008. (Revised August 2012.)
      • February 2008 (Revised August 2014)
      • Case

      MedVal Ventures

      By: Regina E. Herzlinger
      Is medical travel a viable business opportunity? A group of MBA students consider the pros and cons of starting a business that would send people from the U.S. to India for elective non-emergency surgeries. View Details
      Keywords: Business Startups; Cost Management; Globalized Markets and Industries; Health Care and Treatment; Health Industry; Travel Industry; India; United States
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      Herzlinger, Regina E. "MedVal Ventures." Harvard Business School Case 308-087, February 2008. (Revised August 2014.)
      • January 2008 (Revised December 2011)
      • Case

      Inner Mongolia Yili Group: China's Pioneering Dairy Brand

      By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
      Setting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against... View Details
      Keywords: Global Strategy; Globalized Markets and Industries; Growth and Development Strategy; Brands and Branding; Competition; Agriculture and Agribusiness Industry; China
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      Abrami, Regina M., William C. Kirby, F. Warren McFarlan, and Tracy Yuen Manty. "Inner Mongolia Yili Group: China's Pioneering Dairy Brand." Harvard Business School Case 308-052, January 2008. (Revised December 2011.)
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