Publications

20 Dec 2016
Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

the consumer. Professor Forest Reinhardt explains how a big, sophisticated company used small details, from trucking routes to the color of refrigerators, to put its commitment to the environment to work on its behalf. Wal-Mart: Changing the World for Better or... View Details

Keywords: Re: Multiple Faculty

January 2012
Teaching Note

Best Practice in Consumer Packaged Goods Management

By: Rebecca M. Henderson and Ryan Johnson

Keywords: Consumer Products Industry

Purchase

2000
Chapter

Measuring Competence? Exploring Firm Effects in Drug Discovery

By: Rebecca M. Henderson and Iain Cockburn

Keywords: Competency and Skills; Measurement and Metrics; Research and Development; Innovation and Invention; Pharmaceutical Industry

fall 1994
Article

Racing to Invest? The Dynamics of Competition in Ethical Drug Discovery

By: Rebecca M. Henderson and Ian Cockburn

Keywords: Investment; Competition; Ethics; Health

January 2002
Article

Putting Patents in Context: Exploring Knowledge Transfer from MIT

By: Ajay Agrawal and Rebecca M. Henderson

Keywords: Patents; Knowledge Sharing

1999
Chapter

The Economics of Drug Discovery

By: Rebecca M. Henderson and Iain Cockburn

Keywords: Economics; Innovation and Invention; Research and Development; Pharmaceutical Industry

Article

Absorptive Capacity, Coauthoring Behavior, and the Organization of Research in Drug Discovery

By: Rebecca M. Henderson and Iain Cockburn

Keywords: Behavior; Research and Development; Organizations; Health

April 2003 (Revised February 2004)
Case

Kodak (A)

By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi

The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details

Keywords: History; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry

Educators

Purchase

December 2019 (Revised January 2021)
Supplement

The Leveraged Buyout of TXU: (B) Energy Future Holdings

By: Trevor Fetter, Erik Snowberg and Rebecca M. Henderson

This case is designed to support a lively discussion about the relative merits of shareholder vs. stakeholder perspectives in the context of a company that provides a vital public service that has important environmental implications. The 2007 purchase of TXU, the... View Details

Keywords: Leveraged Buyouts; Transformation; Insolvency and Bankruptcy; Environmental Sustainability; Business and Shareholder Relations; Business and Stakeholder Relations; Energy Generation; Utilities Industry; Energy Industry; Texas

Purchase

Article

Knowledge Spillovers, Geographic Location, and the Productivity of Pharmaceutical Research

By: Jeffrey Furman, Margaret K. Kyle, Iain Cockburn and Rebecca M. Henderson

Keywords: Geographic Location; Knowledge; Health; Research