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Publications

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  • September 2014
  • Supplement

USAA in the Digital World

By: Rajiv Lal
This video supplement to case 515-016 ("USAA in the Digital World") is five short videos in one product. Each video is mentioned in the case. View Details
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  • February 2013
  • Teaching Note

SANY: Going Global (TN)

By: Rajiv Lal
Keywords: Heavy Industry; Globalized Markets and Industries; Global Strategy; Construction Industry; Europe; Asia; China
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  • Teaching Interest

Overview

By: Rajiv Lal
I will be teaching the First Year Marketing course next year. View Details
  • Awards

John D. C. Little Award

By: Rajiv Lal
Nominated in 1990 for the John D.C. Little Award for "The Effects of Brand Loyalty on Competitive Price Promotional Strategies" (with J. S. Raju and V. Srinivasan, Management Science, March 1990). View Details
  • June 2002
  • Teaching Note

Harrah's Entertainment Inc. TN

By: Rajiv Lal
Teaching Note for (9-502-011). View Details
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  • September 2018 (Revised April 2019)
  • Case

Sigfox: Building a Global IoT Network

By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud
In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to... View Details
Keywords: Internet Of Things; Business Startups; Entrepreneurship; Transition; Information Technology; Business Strategy; Internet and the Web; Technology Adoption; Technology Industry; Telecommunications Industry; France; Europe
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  • June 2009
  • Teaching Note

Best Buy Co., Inc.: Customer-Centricity (TN)

By: Rajiv Lal
Teaching Note for [506055]. View Details
Keywords: Electronics Industry; United States; Canada; Mongolia
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  • March 2003
  • Supplement

Arnold Worldwide: Volkswagen Ads from 1995-2000

By: Rajiv Lal
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  • May 2002
  • Teaching Note

New Beetle, The (TN)

By: Rajiv Lal
Teaching Note for (9-501-023). Includes color exhibits. View Details
Keywords: Auto Industry; United States
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  • April 2002
  • Teaching Note

Freeport Studio, TN

By: Rajiv Lal
Teaching Note for (9-501-021). View Details
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  • February 1991
  • Background Note

Managing Marginal New Products

By: Rajiv Lal
Keywords: Product Launch
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  • Research Summary

Overview

By: Rajiv Lal
Developing a course for our MBA students on the opportunities and challenges in Building a Business around Smart Connected Products/IoT View Details
  • February 2010
  • Teaching Note

Purolator Courier Ltd. (TN)

By: Rajiv Lal
Teaching Note for 508054. View Details
Keywords: Canada
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  • January 2010
  • Teaching Note

Staples: Back To The Future (TN)

By: Rajiv Lal
Teaching Note for [505044]. View Details
Keywords: Marketing
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  • October 2002
  • Teaching Note

Documentum, Inc. (TN)

By: Rajiv Lal
Teaching Note for (9-502-026). View Details
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  • August 2002
  • Teaching Note

HP Consumer Products Business Organization: Distributing Printers via the Internet, TN

By: Rajiv Lal
Teaching Note for (9-500-021). View Details
Keywords: Consumer Products Industry
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  • March 2006 (Revised February 2007)
  • Case

UBS: Towards the Integrated Firm

By: Rajiv Lal, Nitin Nohria and Carin-Isabel Knoop
In late June 2005, UBS Group CEO Peter Wuffli--anointed "Master of Zurich" by the financial press--was returning to Zurich from the firm's latest three-day Senior Leadership Conference (SLC). Tapping 600 top managers, this SLC featured an outdoor event at a former... View Details
Keywords: Integration; Programs; Leadership; Talent and Talent Management; Trust
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  • 03 May 2011
  • First Look

First Look: May 3

budget across various offline and online channels. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511096-PDF-ENG State Bank of India: Transforming a State Owned Giant Rajiv Lal and Rachna... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

founder should do when faced with a supplier who is trying to bypass WildChina to reach customers directly—a common problem faced by intermediaries. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811019-PDF-ENG Dubai Duty Free... View Details
Keywords: Sean Silverthorne
  • March 2018
  • Case

IBM: Watson and the Internet of Things

By: Rajiv Lal and Scott Johnson
IBM has recently launched a business unit devoted to the Internet of Things. The group's leadership team needs to figure out the best way to quickly scale its business in a fragmented and nascent market. View Details
Keywords: IBM; Internet Of Things; Watson; Artificial Intelligence; Internet and the Web; Applications and Software; Mobile and Wireless Technology; Growth and Development Strategy; Emerging Markets; AI and Machine Learning; Technology Industry
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