Publications

July 2008 (Revised October 2024)
Supplement

UpDown: Confidential Instructions for PHUC

By: Noam Wasserman and Deepak Malhotra

Michael Reich is having severe doubts about how he split the equity with his co-founders two months ago, when they completed a one-page "November Agreement." Since then, Michael has found an angel investor and has worked non-stop on the business, while one co-founder... View Details

Keywords: Negotiation Participants; Agreements and Arrangements; Business Startups; Ownership Stake

February 2009 (Revised February 2011)
Case

"Lather, Rinse, Repeat": FeedBurner's Serial Founding Team

By: Noam T. Wasserman and Eric Olson

"Is this the right time or is it still too early?" Dick Costolo wondered as he reflected on the latest acquisition offer. He had been building FeedBurner with his three co-founders for almost four years and was staring at the details of an acquisition offer from... View Details

Keywords: Mergers and Acquisitions; Business Exit or Shutdown; Decision Choices and Conditions; Entrepreneurship; Negotiation Offer; Groups and Teams

July 2008 (Revised December 2011)
Supplement

ghSMART(-er) & Co., 2008: Pioneering in Professional Services

By: Noam T. Wasserman and Ashraf Haque

Geoff Smart, founder and CEO of ghSMART & Co., wanted to build ghSMART into the #1 management-assessment firm for CEOs and investors. However, he had just received two pieces of very bad news: the demise of an existing project and the loss of a $1 million engagement he... View Details

Keywords: Business Ventures; Managerial Roles; Organizational Structure; Problems and Challenges; Loss; Motivation and Incentives; Service Industry

May 2005 (Revised October 2007)
Case

Founder-CEO Succession at Wily Technology

By: Noam T. Wasserman and Henry McCance

Before he accepts the new CEO position, Dick Williams wants founder Lew Cirne to step down as chairman. While considering Williams' incredible demand, Cirne reflects on everything he has already given up to get Wily Technology to this point. He agreed to step down as... View Details

Keywords: Business Startups; Entrepreneurship; Growth and Development Strategy; Management Succession

June 2010
Teaching Note

Playing with Fire at Sittercity (A) (TN)

By: Noam T. Wasserman and Rachel Gordon

Note: This mini-Teaching Note was created to provide a brief overview of the teaching plan for this case. Please see the upcoming, fuller Teaching Note for an extensive overview of the underlying research, pedagogical approaches, and other teaching issues. View Details

Keywords: Internet and the Web; Service Delivery; Family Ownership; Problems and Challenges; Growth and Development Strategy; Expansion; Service Industry; Boston

February 2009 (Revised June 2011)
Background Note

A Note on the Legal and Tax Implications of Founders' Equity Splits

By: Noam T. Wasserman and Lauren Barley

This note summarizes key legal and tax issues that founders should consider as they contemplate an equity split and ownership structure. Specific issues covered include why founders should not delay splitting the equity and whether they should involve an attorney or... View Details

Keywords: Business Startups; Entrepreneurship; Equity; Taxation; Intellectual Property; Law; Ownership; Partners and Partnerships

June 2007 (Revised October 2009)
Case

Les is More, Times Four

By: Noam T. Wasserman and Rosy Fynn

"I've had enough! I've decided that I need to resign," read the email from the founder of Webpoint to the company's board of directors. Les Trachtman, the CEO of Webpoint, has to figure out how to react to the founder's "it's Trachtman or me" ultimatum. Webpoint was... View Details

Keywords: Conflict Management; Management Succession; Entrepreneurship

April 2009
Teaching Note

Apple's Core (TN)

By: Noam T. Wasserman and Lisa Brem

Teaching Note for [809063]. View Details

Keywords: Product Design; Resignation and Termination; Decisions; Business Growth and Maturation; Equity; Selection and Staffing; Electronics Industry; Computer Industry

January 2009 (Revised December 2009)
Supplement

Playing with Fire at Sittercity (B)

By: Noam T. Wasserman and Rachel Gordon

To help her finance her aggressive expansion plans, Genevieve Thiers plans to raise venture capital for the first time. She has spent the last six long years building Sittercity into the nation's leading babysitting web service, larger than all of its competitors... View Details

Keywords: Entrepreneurship; Venture Capital; Problems and Challenges; Risk Management; Agreements and Arrangements; Service Operations; Family and Family Relationships; Competition; Expansion; Internet

January 2009 (Revised December 2009)
Case

Playing With Fire at Sittercity (A)

By: Noam T. Wasserman and Rachel Gordon

To help her finance her aggressive expansion plans, Genevieve Thiers plans to raise venture capital for the first time. She has spent the last six long years building Sittercity into the nation's leading babysitting web service, larger than all of its competitors... View Details

Keywords: Business Growth and Maturation; Family and Family Relationships; Expansion; Venture Capital; Entrepreneurship; Agreements and Arrangements

June 2008 (Revised October 2012)
Case

Big to Small: The Two Lives of Barry Nalls

By: Noam T. Wasserman and Rachel Galper

Barry Nalls describes lessons learned during his 25-year career—his rise at GTE and shorter-lived ventures—and how these prepared him to found MASERGY, a telecommunications start-up. Even as a young boy in a family of entrepreneurs, Nalls had a reputation as a hard... View Details

Keywords: Business Startups; Experience and Expertise; Entrepreneurship; Corporate Entrepreneurship; Personal Development and Career

October 1999 (Revised March 2000)
Background Note

Venture Capital Negotiations: VC versus Entrepreneur

By: Robert J. Robinson and Noam T. Wasserman

Introduces students to the challenging negotiations between venture capitalists and entrepreneurs. Explores interests, sources of negotiating power, barriers to reaching agreement, and common contractual terms. Describes how the parties try to reduce information... View Details

Keywords: Negotiation Tactics; Venture Capital; Entrepreneurship; Financial Services Industry

November 2001 (Revised October 2006)
Case

Smartix (A): Dancing with Elephants

By: Donald N. Sull, James K. Sebenius and Noam Wasserman

This case describes issues facing the founder-CEO of a high-tech start-up in Boston, as he negotiates with multiple large potential partners and investors. The negotiations include a potential business partnership with FleetCenter and Madison Square Garden, and a... View Details

Keywords: Information Technology; Venture Capital; Negotiation; Entrepreneurship; Business Startups; Power and Influence; Technology Industry; Boston

September 2009 (Revised February 2014)
Case

Nantucket Nectars: The Exit

By: Joseph B. Lassiter III, William A. Sahlman and Noam Wasserman

The founders of Nantucket Nectars are trying to decide whether and how to sell their company. View Details

Keywords: Mergers and Acquisitions; Business Exit or Shutdown; Decision Choices and Conditions; Auctions; Food and Beverage Industry; Massachusetts

December 2000
Case

Stock Options at Virtua.Net

By: Brian J. Hall, Noam T. Wasserman and Carleen Madigan

Describes issues facing three young founders of a high-tech start-up in Silicon Valley, including hiring an experienced CEO and negotiating with a potential VC investor. Focuses on the incentive and compensation aspects of negotiating with job candidates (e.g., what... View Details

Keywords: Venture Capital; Stock Options; Executive Compensation; Employee Stock Ownership Plan; Negotiation