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Publications

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    • All HBS Web  (519)
      • Faculty Publications  (199)

      by Marco Iansiti Remove by Marco Iansiti →

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      • 1999
      • Working Paper

      How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry

      By: Marco Iansiti
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      Iansiti, Marco. "How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry." Harvard Business School Working Paper, No. 99-093, March 1999.
      • February 1999
      • Case

      Crimson Solutions (A)

      By: Marco Iansiti and Barbara Feinberg
      Describes the design and launch of an Internet venture. Focuses on the drivers of the venture's scalability and adaptability. View Details
      Keywords: Business Ventures; Measurement and Metrics; Operations; Adaptation; Internet
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      Iansiti, Marco, and Barbara Feinberg. "Crimson Solutions (A)." Harvard Business School Case 699-139, February 1999.
      • April 1998
      • Case

      Katie Burke (A)

      By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
      Follows the career of Katie Burke, HBS MBA 1995. Offers the opportunity to discuss a variety of issues, including innovation, software development, entrepreneurship, new venture design, and career choices. View Details
      Keywords: Information Technology; Entrepreneurship; Personal Development and Career; Business Startups; Innovation and Invention
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      Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Katie Burke (A)." Harvard Business School Case 698-092, April 1998.
      • April 1998
      • Case

      Katie Burke (B)

      By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
      Supplements the (A) case. View Details
      Keywords: Personal Development and Career; Entrepreneurship
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      Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Katie Burke (B)." Harvard Business School Case 698-093, April 1998.
      • January 1998 (Revised September 1998)
      • Case

      Staples (A)

      By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
      Chronicles development of a new business concept. Starts with Stemberg's search for a new employment opportunity, then provides details of his decision to launch a new venture concept through careful matching of personal capabilities and experience against a variety of... View Details
      Keywords: Marketing; Personal Development and Career; Entrepreneurship; Management Skills; Retail Industry
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      Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (A)." Harvard Business School Case 898-157, January 1998. (Revised September 1998.)
      • January 1998
      • Case

      Staples (B)

      By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
      Keywords: Marketing; Personal Development and Career; Entrepreneurship; Management Skills; Retail Industry
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      Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (B)." Harvard Business School Case 898-158, January 1998.
      • January 1998 (Revised March 1998)
      • Case

      Staples (C)

      By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
      The search for appropriate hardware and software to support the launch of a new large-scale retail operation forces the management team to define their goals at a very detailed level and to make all underlying assumptions explicit. View Details
      Keywords: Goals and Objectives; Information Infrastructure; Applications and Software; Business Startups; Management Teams; Retail Industry
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      Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (C)." Harvard Business School Case 898-159, January 1998. (Revised March 1998.)
      • fall/winter 1998
      • Article

      Envisioning IT-Enabled Innovation

      By: Michael E. McGrath and Marco Iansiti
      Keywords: Information Technology; Innovation and Invention
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      McGrath, Michael E., and Marco Iansiti. "Envisioning IT-Enabled Innovation." PRTM's Insight (fall/winter 1998).
      • July 1999
      • Article

      From Physics to Function: An Empirical Study of R&D Performance in the Semiconductor Industry

      By: Marco Iansiti and Jonathan West
      Keywords: Science; Research and Development; Performance; Semiconductor Industry
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      Iansiti, Marco, and Jonathan West. "From Physics to Function: An Empirical Study of R&D Performance in the Semiconductor Industry." Journal of Product Innovation Management 16, no. 4 (July 1999).
      • Article

      From Technological Potential to Product Performance: An Empirical Analysis

      By: Marco Iansiti
      Keywords: Information Technology; Product; Performance
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      Iansiti, Marco. "From Technological Potential to Product Performance: An Empirical Analysis." Research Policy 26, no. 3 (October 1997): 263–390.
      • 1997
      • Book

      Technology Integration: Making Critical Choices in a Turbulent World

      By: Marco Iansiti
      Keywords: Information Technology; Integration; Decision Choices and Conditions
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      Iansiti, Marco. Technology Integration: Making Critical Choices in a Turbulent World. Boston, MA: Harvard Business School Press, 1997.
      • September 1997
      • Supplement

      America's cup '95: Time-Critical Engineering Using Power Indigo

      By: Marco Iansiti
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      Iansiti, Marco. "America's cup '95: Time-Critical Engineering Using Power Indigo." Harvard Business School Video Supplement 698-501, September 1997.
      • June 1997
      • Teaching Note

      BancZero New Product Development TN

      By: Marco Iansiti
      Teaching Note for (9-697-044). View Details
      Keywords: Banking Industry; Mexico City; United States
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      Iansiti, Marco. "BancZero New Product Development TN." Harvard Business School Teaching Note 697-114, June 1997.
      • June 1997
      • Teaching Note

      Connexus (A) TN

      By: Marco Iansiti
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      Iansiti, Marco. "Connexus (A) TN." Harvard Business School Teaching Note 697-113, June 1997.
      • June 1997
      • Teaching Note

      Fiat (A) and (B) TN

      By: Marco Iansiti
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      Iansiti, Marco. "Fiat (A) and (B) TN." Harvard Business School Teaching Note 697-109, June 1997.
      • June 1997
      • Teaching Note

      Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note

      By: Marco Iansiti
      As a project-based course, Managing Product Development has been carefully designed so that classroom discussion and students' project team activities infuse each other: learning from course materials enhances project activities, which in turn enrich subsequent... View Details
      Keywords: Management Practices and Processes; Management Style; Product Development; Projects; Groups and Teams
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      Iansiti, Marco. "Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note." Harvard Business School Teaching Note 697-107, June 1997.
      • June 1997
      • Teaching Note

      Living on Internet Time: Product Development at Netscape,Microsoft, Yahoo!, and NetDynamics TN

      By: Marco Iansiti
      Teaching Note for (9-697-052). View Details
      Keywords: Information Technology Industry; United States
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      Iansiti, Marco. "Living on Internet Time: Product Development at Netscape,Microsoft, Yahoo!, and NetDynamics TN." Harvard Business School Teaching Note 697-116, June 1997.
      • June 1997
      • Teaching Note

      Microsoft Multimedia Publications (A) and (B) TN

      By: Marco Iansiti
      Teaching Note for (9-695-005) and (9-695-006). View Details
      Keywords: Consumer Products Industry; Information Industry
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      Iansiti, Marco. "Microsoft Multimedia Publications (A) and (B) TN." Harvard Business School Teaching Note 697-110, June 1997.
      • June 1997
      • Teaching Note

      Silicon Graphics, Inc. (A) and (B) TN

      By: Marco Iansiti
      Teaching Note for (9-695-061) and (9-697-038). View Details
      Keywords: Computer Industry; Electronics Industry
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      Iansiti, Marco. "Silicon Graphics, Inc. (A) and (B) TN." Harvard Business School Teaching Note 697-111, June 1997.
      • June 1997
      • Teaching Note

      Team New Zealand (A), (B), and (C) TN

      By: Marco Iansiti and Alan D. MacCormack
      Teaching Note for (9-697-040), (9-697-041), and (9-697-042). View Details
      Keywords: Sports Industry; Transportation Industry; New Zealand; United States
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      Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (A), (B), and (C) TN." Harvard Business School Teaching Note 697-112, June 1997.
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