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    • Research  (199)
  • Faculty Publications  (2)

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  • All HBS Web  (232)
    • Research  (199)
  • Faculty Publications  (2)
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  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

platform might be too good to be true. The company was crowdsourcing creative work, inviting people to both pitch ideas and create marketing videos — and promising to pay anywhere from a few hundred for the... View Details
Keywords: by Dina Gerdeman
  • 29 Apr 2020
  • Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details
Keywords: by Dina Gerdeman
  • 16 Oct 2017
  • Research & Ideas

The Most Successful Startups Have Hands-On Founders

performance, the researchers say. Founders are usually very busy people—they recruit key employees, raise funds, find a board, develop partnerships, set strategy, and design the organization, to name a few responsibilities. What often... View Details
Keywords: by Dina Gerdeman
  • 18 Jun 2018
  • Research & Ideas

Warning: Scary Warning Labels Work!

unsettling images of a fatty stomach, a needle in a midriff, and rotting teeth. The researchers gauged the effectiveness of each type of label over two weeks by tracking the amounts View Details
Keywords: by Dina Gerdeman; Advertising; Public Relations
  • 13 Mar 2019
  • Research & Ideas

Ignore This Advice at Your Own Peril

repositories of advice.” Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. Image: iStock Related Reading: Advice on Advice Research Paper Do We Listen to Advice Just Because We... View Details
Keywords: by Dina Gerdeman
  • 10 Jul 2023
  • In Practice

The Harvard Business School Faculty Summer Reader 2023

Arthur Brooks: Spirituality and philosophy This March, I returned from my fifth trip to Dharamshala, India, to work with His Holiness the 14th Dalai Lama. We held a conference on how leadership and happiness... View Details
Keywords: by Dina Gerdeman
  • 25 Feb 2019
  • Research & Ideas

How Gender Stereotypes Kill a Woman’s Self-Confidence

abilities, likely from a very young age,” Coffman says. “Until we can change these stereotypes, it’s essential to think about how we can better inoculate individuals from biases induced by stereotypes, helping people to pursue fulfilling... View Details
Keywords: by Dina Gerdeman
  • 05 Dec 2016
  • Research & Ideas

How The 2016 Presidential Candidates Misled Us With Truthful Statements

impression: A reform may in fact not be necessary if drug prices are not an issue for many Americans. In fact, more than 80 percent of filled prescriptions are for generic drugs rather than brand-name ones. And the prices for such drugs... View Details
Keywords: by Dina Gerdeman
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

during a symposium celebrating von Hippel’s 70th birthday. Those papers—many of them written by von Hippel’s former students and colleagues—became the bones of the book Revolutionizing Innovation: Users,... View Details
Keywords: by Dina Gerdeman
  • 19 Jan 2021
  • In Practice

Leadership Advice for Biden: Restore a Sense of Calm

Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: iStockphoto/sharrocks] Related Reading How Thinking Like a Startup Helps Governments Solve More Problems Transitions of... View Details
Keywords: by Dina Gerdeman
  • 20 Jul 2016
  • Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

This scenario may sound familiar, unfortunately: Your flight begins with poking and prodding by the TSA agent, all to wait for the inevitable delayed departure. Boarding extends the indignities: more waiting... View Details
Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel
  • 15 Oct 2014
  • Research & Ideas

Apple Pay’s Technology Adoption Problem

communications readers used by Apple Pay unless consumer demand is high. First off, Apple must convince merchants to adopt its service, says Willy Shih, the Robert and Jane Cizik Professor of Management... View Details
Keywords: by Dina Gerdeman; Technology; Retail
  • 11 Apr 2018
  • Research & Ideas

Sexual Harassment: What Employers Should Do Now

building a culture based on collaboration, teamwork, and respect—and not tolerating employees who dominate or treat other employees as if they are there to serve them. Leaders sometimes inadvertently send the wrong message View Details
Keywords: by Dina Gerdeman
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

improve their automated product recommendations. These recommendations are often presented as ''inspired by your browsing history'' or ''recommended for you,'' and help consumers discover new products or... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 17 Oct 2016
  • HBS Case

Business Solutions That Help Cut Food Waste

As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 13 Nov 2017
  • Research & Ideas

Want to Be Happier? Spend Some Money on Avoiding Household Chores

well-being by offering time-saving services—perhaps even in place of financial rewards. The Stanford School of Medicine did just that with a pilot program that rewarded faculty members with vouchers for meal deliveries, laundry services,... View Details
Keywords: by Dina Gerdeman
  • 16 Jul 2018
  • Research & Ideas

Kids of Working Moms Grow into Happy Adults

featured in Work, Employment and Society. Compared to women whose mothers stayed home full time, women raised by an employed mother are 1.21 times more likely to be employed; 1.29 times more likely to... View Details
Keywords: by Dina Gerdeman
  • 06 Feb 2012
  • Research & Ideas

Kodak: A Parable of American Competitiveness

don't have the capability for making rechargeable batteries in the United States today, and that's because the decisions made by other industries let that [industrial] commons wither away." “Companies... View Details
Keywords: by Dina Gerdeman; Manufacturing
  • 21 May 2020
  • Research & Ideas

Fighting the COVID Blues: Advice from Business Research

economy will stabilize. “And then,” Brooks says, “we'll look back on this and say, ‘Hey, remember when we were all home together?’” About the Author Dina Gerdeman is senior... View Details
Keywords: by Dina Gerdeman and Danielle Kost
  • 20 Mar 2013
  • Research & Ideas

How CEOs Sustain Higher-Ambition Goals

At a recent Harvard Business School conference, dozens of CEOs committed to the idea of working toward "higher-ambition" goals that go beyond just short-term shareholder value. Inspired by the book Higher Ambition: How Great Leaders... View Details
Keywords: by Dina Gerdeman
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