Publications
Publications
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- All HBS Web
(433)
- Faculty Publications (331)
- October 2003 (Revised May 2004)
- Teaching Note
Learning from LeapFrog: Creating Business and Educational Value (TN)
By: Lynda M. Applegate and Christopher Dede
Teaching Note for (9-804-062). View Details
- July 2003 (Revised August 2003)
- Case
Global Healthcare Exchange
By: Lynda M. Applegate and Jamie Ladge
Founded in March 2000 at the height of the dot-com bubble, Global Healthcare Exchange (GHX) was one of 90 online marketplaces in the health care industry. The company's founders were among the largest suppliers in the industry, including Johnson & Johnson, GE Medical,... View Details
- June 2003
- Case
Ford Argentina: Transforming a Global Industry in a Local Market
By: Lynda M. Applegate, Ramiro Montealegre, Laureano Berasategui and Paula Rodriguez Etchard
The president of Ford Argentina has to decide on the e-business approach at this subsidiary of Ford Motor Co. The approach must take into consideration the ambitious global e-business transformation proposed by the parent company within the context of a major economic... View Details
- June 2003
- Teaching Note
Charles Schwab Series (TN)
Teaching Note for (9-803-070), (9-803-090), and (9-803-207). View Details
Keywords: Financial Services Industry
- May 2003 (Revised May 2004)
- Case
Submarino.com (B)
By: Lynda M. Applegate and Luiz Felipe Monteiro
Supplements the (A) case. View Details
- March 2003 (Revised October 2003)
- Case
Campbell Soup Company: Transforming for the 21st Century
By: Lynda M. Applegate and Jamie Ladge
In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details
- January 2003
- Teaching Note
Wyndham International: Fostering High-Touch with High-Tech (TN)
By: Lynda M. Applegate and Gabriel Piccoli
Teaching Note for (9-803-092). View Details
Keywords: Accommodations Industry
- December 2002 (Revised February 2003)
- Case
Wyndham International: Fostering High-Touch with High-Tech
By: Lynda M. Applegate and Gabriele Piccoli
Examines a hotel chain's attempt to use information technology to achieve market dominance and build customer loyalty during a period of global industry decline. View Details
- November 2002 (Revised February 2003)
- Supplement
QuickenInsurance: The Race to Click and Close (B)
Details events during 2000 to 2002. View Details
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (A)
By: Lynda M. Applegate and Donald E. Heller
Encourages analysis of the implementation of a large technical infrastructure and process transformation project within a university setting. Enables an instructor to teach change management, leadership, and technical project management skills. View Details
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (B)
By: Lynda M. Applegate and Donald E. Heller
Supplements the (A) case. View Details
Keywords: Education Industry
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (C)
By: Lynda M. Applegate and Donald E. Heller
Supplements the (A) case. View Details
Keywords: Education Industry
- October 2002 (Revised February 2003)
- Case
Joe Smith's Closing Analysis (A)
By: Lynda M. Applegate and Rakesh Khurana
Highlights giving and receiving feedback in an MBA classroom setting. View Details
- October 2002 (Revised February 2003)
- Case
Joe Smith's Closing Analysis (B)
By: Lynda M. Applegate and Rakesh Khurana
Supplements the (A) case. View Details
- October 2002 (Revised February 2003)
- Case
Joe Smith's Closing Analysis (C)
By: Lynda M. Applegate and Rakesh Khurana
Supplements the (A) case. View Details
- September 2002
- Teaching Note
Joe Smith's Closing Analysis (A,B,&C) (TN)
By: Rakesh Khurana and Lynda M. Applegate
Teaching Note for (9-803-046), (9-803-047), and (9-803-048). View Details
- September 2002 (Revised October 2002)
- Case
Oklahoma VISION Project
By: Lynda M. Applegate and Susan Saltrick
Describes the two-year-old pilot phase of a public/private initiative in Oklahoma called the Virtual Internet School in Oklahoma Network (VISION) project. VISION was a first-of-its-kind, standards-based, vendor-neutral technology infrastructure developed to enable... View Details
- July 2002
- Teaching Note
National Logistics Management, TN
By: Lynda M. Applegate and Maddy Kadish
Teaching Note for (9-801-110). View Details
Keywords: Service Industry