Publications
Publications
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- All HBS Web
(434)
- Faculty Publications (332)
- January 2004 (Revised June 2004)
- Case
Citigroup 2003: Testing the Limits of Convergence (A)
Examines Citigroup's strategic transition and highlights issues that its newly announced CEO Charles Prince will face as he assumes leadership of this global financial corporation upon the retirement of its charismatic CEO, Sandy Weill. View Details
- October 2003 (Revised May 2004)
- Teaching Note
Learning from LeapFrog: Creating Business and Educational Value (TN)
By: Lynda M. Applegate and Christopher Dede
Teaching Note for (9-804-062). View Details
- July 2003 (Revised August 2003)
- Case
Global Healthcare Exchange
By: Lynda M. Applegate and Jamie Ladge
Founded in March 2000 at the height of the dot-com bubble, Global Healthcare Exchange (GHX) was one of 90 online marketplaces in the health care industry. The company's founders were among the largest suppliers in the industry, including Johnson & Johnson, GE Medical,... View Details
- June 2003
- Case
Ford Argentina: Transforming a Global Industry in a Local Market
By: Lynda M. Applegate, Ramiro Montealegre, Laureano Berasategui and Paula Rodriguez Etchard
The president of Ford Argentina has to decide on the e-business approach at this subsidiary of Ford Motor Co. The approach must take into consideration the ambitious global e-business transformation proposed by the parent company within the context of a major economic... View Details
- June 2003
- Teaching Note
Charles Schwab Series (TN)
Teaching Note for (9-803-070), (9-803-090), and (9-803-207). View Details
Keywords: Financial Services Industry
- May 2003 (Revised May 2004)
- Case
Submarino.com (B)
By: Lynda M. Applegate and Luiz Felipe Monteiro
Supplements the (A) case. View Details
- March 2003 (Revised October 2003)
- Case
Campbell Soup Company: Transforming for the 21st Century
By: Lynda M. Applegate and Jamie Ladge
In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details
- January 2003
- Teaching Note
Wyndham International: Fostering High-Touch with High-Tech (TN)
By: Lynda M. Applegate and Gabriel Piccoli
Teaching Note for (9-803-092). View Details
Keywords: Accommodations Industry
- December 2002 (Revised February 2003)
- Case
Wyndham International: Fostering High-Touch with High-Tech
By: Lynda M. Applegate and Gabriele Piccoli
Examines a hotel chain's attempt to use information technology to achieve market dominance and build customer loyalty during a period of global industry decline. View Details
- November 2002 (Revised February 2003)
- Supplement
QuickenInsurance: The Race to Click and Close (B)
Details events during 2000 to 2002. View Details
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (A)
By: Lynda M. Applegate and Donald E. Heller
Encourages analysis of the implementation of a large technical infrastructure and process transformation project within a university setting. Enables an instructor to teach change management, leadership, and technical project management skills. View Details
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (B)
By: Lynda M. Applegate and Donald E. Heller
Supplements the (A) case. View Details
Keywords: Education Industry
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (C)
By: Lynda M. Applegate and Donald E. Heller
Supplements the (A) case. View Details
Keywords: Education Industry
- October 2002 (Revised February 2003)
- Case
Joe Smith's Closing Analysis (A)
By: Lynda M. Applegate and Rakesh Khurana
Highlights giving and receiving feedback in an MBA classroom setting. View Details
- October 2002 (Revised February 2003)
- Case
Joe Smith's Closing Analysis (B)
By: Lynda M. Applegate and Rakesh Khurana
Supplements the (A) case. View Details
- October 2002 (Revised February 2003)
- Case
Joe Smith's Closing Analysis (C)
By: Lynda M. Applegate and Rakesh Khurana
Supplements the (A) case. View Details
- September 2002
- Teaching Note
Joe Smith's Closing Analysis (A,B,&C) (TN)
By: Rakesh Khurana and Lynda M. Applegate
Teaching Note for (9-803-046), (9-803-047), and (9-803-048). View Details
- September 2002 (Revised October 2002)
- Case
Oklahoma VISION Project
By: Lynda M. Applegate and Susan Saltrick
Describes the two-year-old pilot phase of a public/private initiative in Oklahoma called the Virtual Internet School in Oklahoma Network (VISION) project. VISION was a first-of-its-kind, standards-based, vendor-neutral technology infrastructure developed to enable... View Details