Publications

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

upgrades, and better rooms are also offered by hotels. Casinos designate their guests as silver, gold, and platinum members, rewarding frequent visits with an increasing level of attention and free services available in each class of... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

30 Jun 2009
First Look

First Look: June 30

theorists differ as to whether exploitation undermines or enhances exploration. The debate reflects a gap—the missing theoretical mechanism by which organizations break free of old routines and discover new ones. We propose that the... View Details

Keywords: Martha Lagace

01 Feb 2016
Research & Ideas

CEOs and Coaches: How Important is Organizational 'Fit?'

and 1994, within the Australian Football League and its precursor, the Victorian Football League. (See Matching and Mobility in the Market for Australian Rules Football Coaches by Jeff Borland and Jenny Lye, Industrial and Labor Relations... View Details

Keywords: by Boris Groysberg & Abhijit Naik; Sports

March 1996 (Revised February 1999)
Case

Vistakon: 1 Day Acuvue Disposable Contact Lenses

By: Alvin J. Silk, Bruce Issacson and Marie Bell

Vistakon, an independent and entrepreneurial subsidiary of Johnson & Johnson, pioneered the production and marketing of disposable contact lenses with the 1987 launch of Acuvue, the first disposable extended-wear lens--a soft contact lens that patients wear for a... View Details

Keywords: Advertising Campaigns; Business Subsidiaries; Business Startups; Corporate Entrepreneurship; Price; Risk Management; Marketing; Product Positioning; Production; Performance Effectiveness; Consumer Products Industry; United States

19 Jun 2007
First Look

First Look: June 19, 2007

demand for auditing by the licensor. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit strategy choice by the licensor. We show... View Details

Keywords: Martha Lagace

29 Mar 2016
First Look

March 29, 2016

2016 Boston: Cengage Learning Management: An Integrated Approach By: Gulati, Ranjay, Anthony Mayo, and Nitin Nohria Abstract—The goal of Management: An Integrated Approach, 2nd ed., is to prepare students for leadership positions in 21st century companies View Details

Keywords: Sean Silverthorne

26 May 2015
First Look

First Look: May 26

behalf of the firm; others operate independently of these characteristics. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49196 Learning by Thinking: Overcoming the Bias for Action through Reflection. By: Di... View Details

Keywords: Sean Silverthorne

August 2006
Case

Dreyer's Slow Churned(TM) Ice Cream

By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey

Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details

Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States

05 Jan 2024
Blog Post

Meet The HBS African American Student Union

Founded in 1968 by 5 Black students at Harvard Business School, the African American Student Union (AASU) is a community for all Black students at HBS inclusive of all backgrounds, familial situations, and social preferences. Our goal is... View Details

Web

Technology & Operations Management - Doctoral

begin research in the summer preceding their first year by working with a TOM faculty member. Over the first two years in the program, students are encouraged to explore their research interests as they complete relevant coursework.... View Details

16 Apr 2013
First Look

First Look: April 16

profitable investment decisions. During the last ten years, Wall Street research has been battered by a series of shocks. As concerns over conflicts of interest mounted, the integrity of research output was questioned, leading to... View Details

Keywords: Sean Silverthorne

January–February 2019
Article

The Hard Truth About Innovative Cultures

By: Gary P. Pisano

Innovative cultures are generally depicted as pretty fun. They’re characterized by a tolerance for failure and a willingness to experiment. They’re seen as being psychologically safe, highly collaborative, and nonhierarchical. And research suggests that these behaviors... View Details

Keywords: Organizational Culture; Innovation and Invention; Performance Expectations; Leadership

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Steve Wheelwright is the Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School.

Following his retirement from HBS in 2006, he served with former Dean Kim B. Clark at BYU-Idaho and then from 2007-2015 he served as... View Details

Producing Prosperity: Why America Needs a Manufacturing Renaissance

Companies compete on the decisions they make. For years—even decades—in response to intensifying global competition, companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those... View Details

January 2024
Case

National Football League and Private 5G

By: Andy Wu, Grant Son and Shuoyu Chen

On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us... View Details

Keywords: Football; National Football League; 5G; Verizon; Communication Technology; Mobile and Wireless Technology; Technology Adoption; Risk and Uncertainty; Business Strategy; Collaborative Innovation and Invention; Sports Industry; Telecommunications Industry

20 Dec 2016
First Look

December 20, 2016

years, this paper presents a significant revision of the model of creativity and innovation in organizations published in Research in Organizational Behavior in 1988. This update focuses primarily on the individual-level psychological processes implicated in creativity... View Details

Keywords: Carmen Nobel

January 2016
Case

SAP SE: Autism at Work

By: Gary P. Pisano and Robert D. Austin

This case describes SAP's "Autism at Work" program, which integrates people with autism into the company's workforce. The company has a stated objective of making 1% of its workforce people with autism by 2020. SAP's rationale for the program is based on the belief... View Details

Keywords: Software; Human Resource Management; Diversity Management; Germany; Selection and Staffing; Innovation and Management; Applications and Software; Recruitment; Diversity; Information Technology Industry; Germany