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  • 28 Nov 2007
  • Research & Ideas

B2B Branding: Does it Work?

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Many business-to-business (B2B) CEOs view marketing as the... View Details
Keywords: by John Quelch; Consumer Products
  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

in a recession; they adapt them. Join the discussion on Harvard Business Online. This post is based on an article by John Quelch that appeared in The Financial Times of London on February 19, 2008.... View Details
Keywords: by John Quelch
  • 04 May 2009
  • Research & Ideas

What’s Next for the Big Financial Brands

(Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS Working Knowledge.) Recent news coverage of the cosmetic name change... View Details
Keywords: by John Quelch; Banking; Financial Services
  • 02 Mar 2018
  • Working Paper Summaries

Evidence of Decreasing Internet Entropy: The Lack of Redundancy in DNS Resolution by Major Websites and Services

Keywords: by Samantha Bates, John Bowers, Shane Greenstein, Jordi Weinstock, and Jonathan Zittrain
  • 02 Apr 2008
  • Research & Ideas

Four Companies that Conquered America

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Accounting for almost 30 percent of world... View Details
Keywords: by John Quelch
  • 18 Mar 2009
  • Research & Ideas

Marketing After the Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Congratulations. Your business is surviving... View Details
Keywords: by John Quelch; Retail
  • 10 Sep 2008
  • Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The importance of blockbusters has been... View Details
Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical
  • 01 May 2008
  • Research & Ideas

The Marketing Challenges of the China Olympics

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the Olympic Games are a positive... View Details
Keywords: by John Quelch; Sports
  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Recession-challenged consumers are buying... View Details
Keywords: by John Quelch
  • June 2009
  • Supplement

Lenovo Chairman, Yan Yuanqing, Interviewed by Professor John Quelch at Lenovo World Headquarters, North Carolina, March 2007

By: John A. Quelch
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    John H. MacMillan, Jr.

    During MacMillan’s presidency, the family grain business grew significantly. He invested in several large grain elevators within the United States and expanded Cargill’s operations to Europe (becoming the largest European grain company) and South America. View Details
    Keywords: Agriculture & Mining
    • 01 Oct 2001
    • News

    New Economy Notables: John Doerr

    John Doerr Photo courtesy of John Doerr The summer after his first year at HBS, armed with a master's in electrical engineering from Rice University, John Doerr moved to... View Details
    Keywords: Young, Susan; Management, Scientific, and Technical Consulting Services; Professional Services
    • 01 Oct 2008
    • Research & Ideas

    How Much Time Should CEOs Devote to Customers?

    Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing KnowHow, for Harvard Business. It is reprinted on HBS Working Knowledge.Customers are the source of all cash flow. Organic growth depends on... View Details
    Keywords: by John Quelch
    • 09 Feb 2015
    • News

    Remembering John Whitehead (MBA 1947)

    John C. Whitehead (MBA 1947) – business leader, community collaborator, prominent philanthropist, education visionary – died February 7 at age 92. During a long and lauded career, Whitehead guided Goldman Sachs to the forefront of global... View Details
    • June 2009
    • Supplement

    Kenneth Chenault, Chairman & CEO, American Express, Interviewed by Professor John Quelch, Harvard Business School, April 2009

    By: John A. Quelch
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    • 18 Mar 2001
    • Research & Ideas

    Want to Be an Entrepreneur? [Part I]

    potential of new ideas could be inimical to operating a real business. All fall, the news had been sobering, as the dot-com bubble deflated, paring billions—ultimately trillions—of dollars of stock-market value from the "idea" companies that had been spawned,... View Details
    Keywords: by John S. Rosenberg
    • 28 Jul 2016
    • Op-Ed

    Where is TripAdvisor for Doctors?

    review sites for family doctors, pediatricians, heart surgeons, psychiatrists and others involved in health care delivery? There are seven key barriers. Some can be overcome by a cleverly designed website, others are more structural and... View Details
    Keywords: by John A. Quelch; Health
    • December 2014 (Revised March 2018)
    • Case

    John D. Rockefeller: The Richest Man in the World

    By: Tom Nicholas and Vasiliki Fouka
    By the late nineteenth century scale and managerial hierarchies had extended to several major industrial sectors of the U.S. economy. Although the precise mechanisms often varied, this process mainly involved horizontal integration, some form of legal or administrative... View Details
    Keywords: Horizontal Integration; Wealth; Business History; Vertical Integration; Consolidation; Personal Development and Career; Energy Industry; United States
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    • 05 Feb 2009
    • Research & Ideas

    In Praise of Marketing

    contributing brilliantly but often unknowingly to our quality of life. The above post is based on the article "Branded for Good" by John Quelch and Katherine Jocz that appeared in The American,... View Details
    Keywords: by John Quelch; Advertising
    • 23 May 2018
    • News

    John A. Paulson, MBA 1980

    and Applied Sciences, which is renamed in his honor President, Paulson & Co. Inc. John Paulson’s knack for business was evident early on. At six, he sold Charms candies on the playground in his Queens neighborhood. Buying the candy in... View Details
    Keywords: Susan Young