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  • October 2010
  • Teaching Note

Nettwerk: Digital Marketing in the Music Industry (TN)

By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055. View Details
Keywords: Music Entertainment; Internet and the Web; Contracts; Arts; Projects; Venture Capital; Music Industry
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  • November 2013
  • Article

Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping

By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella
Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these... View Details
Keywords: Channel Management; Retailing; Marketing; Marketing Channels; Marketing Strategy; E-commerce; Retail Industry; United States
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  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • March 2010 (Revised August 2010)
  • Teaching Note

Slanket: Responding to Snuggie's Market Entry (TN)

By: John A. Deighton and Leora Kornfeld
Teaching Note for [510034]. View Details
Keywords: Market Entry and Exit
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  • 2022
  • Afterword

The Internet's Effects on Consumption: Useful, Harmful, Playful

By: John A. Deighton and Leora Kornfeld
Keywords: Internet and the Web; Society
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  • 2012
  • Report

Economic Value of the Advertising-Supported Internet Ecosystem

By: John A. Deighton and Leora Kornfeld
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  • March 2013
  • Supplement

The Ford Fiesta

By: John A. Deighton and Leora Kornfeld
Keywords: Ford; Chantel Lenard; Ford Fiesta
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  • June 2010 (Revised January 2021)
  • Teaching Note

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld
Teaching Note for 510057. View Details
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  • 05 Apr 2011
  • First Look

First Look: April 5

ability to integrate the efforts of non-Chinese leaders are involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311074-PDF-ENG Herborist John Deighton, Leora Kornfeld, Yanqun He, View Details
Keywords: Sean Silverthorne
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

Author: M. H. Bazerman Publication: In Acting in Time on Energy Policy, edited by David T. Ellwood and Kelly Gallagher. Brookings, in press No abstract is available at this time. Interactivity's... View Details
Keywords: Martha Lagace
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

Deighton and Leora KornfeldHarvard Business School Case 510-055 How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots... View Details
Keywords: Martha Lagace
  • 01 Dec 2005
  • News

Buy the Book

television, and sports.” Deighton examines three classic ages of marketing by contrasting the strategies of the publishing industry, James Patterson, View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
  • March 2016 (Revised April 2018)
  • Case

WPP: From Mad Men to Math Men (and Women)

By: John Deighton, Sofia Pietrella and Leora Kornfeld
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  • 01 Dec 2003
  • News

Selling Digital Privacy

If regulation won’t stop privacy invasion, what will? HBS professor John Deighton has an answer that involves convincing companies to pay us consumers to use our private information. Instead of relying on... View Details
Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
  • 01 Dec 2000
  • News

Faculty News

by Rufus W. Lumry III (MBA 1974) to further research in the field of information technology. Others receiving chairs for the first time are Max Bazerman (Jesse Isidor Straus Professor of Business Administration); View Details
Keywords: H. Naylor Fitzhugh (MBA '33); Business Schools & Computer & Management Training; Educational Services
  • 01 Apr 2000
  • News

Getting the Message

for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
Keywords: Susan Young
  • 01 Apr 2002
  • News

Professorship Brings Brierley's HBS Connection Full Circle

started my first business," he says from his office in Dallas, Texas. Now, with his generous endowment of the chair held by HBS professor John A. Deighton, Brierley's involvement with the School has come... View Details
Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Computer Systems Design and Related Services
  • 01 Sep 2013
  • News

What's Trending at HBS?

slate begins September 25 with Bill Sahlman addressing "Entrepreneurial Solutions to the World's Problems." He will be followed by Professors John Deighton, Ben Edelman, and... View Details
Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools