by John Deighton - Publications - Faculty & Research

29 May 2008
Working Paper Summaries

Some Neglected Axioms in Fair Division

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

governed by a set of rules, the rules of play, according to John A. Deighton, Harold M. Brierley Professor of Business Administration at Harvard Business School, and Leora Kornfeld, adjunct faculty, Schulich... View Details

Keywords: by Dina Gerdeman; Advertising

2008
Chapter

Where Does It Go? Spending by the Financially Constrained

By: Shawn A. Cole, Peter Tufano and John Thompson

Citation

2008
Working Paper

Where Does It Go? Spending by the Financially Constrained

By: Shawn A. Cole, John Thompson and Peter Tufano

In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details

Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States

Citation

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28 Jan 2010
Working Paper Summaries

Does Product Market Competition Lead Firms To Decentralize?

Keywords: by Nicholas Bloom, Raffaella Sadun & John Van Reenen

Article

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

By: John A. Deighton and Kent Grayson

Keywords: Marketing; Relationships; Management; Public Opinion

Citation

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16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. View Details

Keywords: by Susan Young

April 2011
Teaching Note

Designs by Kate: The Power of Direct Sales (Brief Case)

By: John A. Deighton and Sarah Abbott

Teaching Note to 4277. View Details

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Marketing Channels; Compensation and Benefits; Sales

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Article

Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race

By: Michael I. Norton, Joseph A. Vandello, Andrew Biga and John M. Darley

Citation

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23 Nov 2011
Working Paper Summaries

The Organization of Firms Across Countries

Keywords: by Nicholas Bloom, Rafaella Sadun & John Van Reenen

2016
Working Paper

Decision-Making by Precedent and the Founding of American Honda (1948 – 1974)

By: Ramon Casadesus-Masanell and John Heilbron

American Honda was founded in 1959 as a wholly owned subsidiary of the Honda Motor Company to facilitate sales and distribution in the United States. The details of American Honda’s early history have long served as evidence in debates among scholars and practitioners... View Details

Keywords: Strategy; Business Subsidiaries; Decision Making; Auto Industry; Retail Industry; United States

Citation

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