by John A. Quelch - Publications - Faculty & Research

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John View Details

Keywords: by Susan Young

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?"... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

30 Mar 2015
Research & Ideas

Managing the Family Business: Preparing to Sell

mechanisms (forums for discussions and decisions, plus rules, policies, and agreements) to help the family make decisions and keep family members informed, united, and hopefully committed to future investments by the family. 4. Talent... View Details

Keywords: by Jonathan Pellegrin; Food & Beverage; Retail

24 Jun 2016
News

Why Brexit is a Big Deal

06 Mar 2008
News

Marketing Can Serve Citizens as Well as Consumers

September 2021
Comment

Commentary on ‘2019 Academic Marketing Climate Survey: Motivation, Results and Recommendations', by Jeff Galak and Barbara E. Kahn

By: John A. Deighton

This paper reflects on the conclusions of a survey by Galak and Kahn on the climate experienced by faculty of all genders and ethnicities in the marketing departments of US business schools. View Details

Keywords: Gender; Equality and Inequality; Organizational Culture

Citation

Register to Read

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

makes ideal Harvard Business School case material for teaching everything from multinational strategy to on-the-ground logistics. Marketing professor John A. Quelch recently... View Details

Keywords: by Sean Silverthorne; Retail

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

forthcoming book Digital Marketing (John Wiley & Sons), edited by Jerry Wind and Vijay Mahajan, John Deighton and coauthor Patrick Barwise of the London Business School identify three qualities that... View Details

Keywords: by Peter K. Jacobs

01 Jun 2000
News

HBS Alumni Association Board of Directors: President's Report

meantime, planning for the HBS Global Alumni Conference in Berlin continues apace, and we are thrilled to see that as of late April, close to one thousand people had registered to attend. This is clearly a record -- and a testament to the compelling program arranged... View Details

Keywords: Edmund A. Hajim (MBA 1964)

Article

The Dynamics of Reorganization in Matching Markets: A Laboratory Experiment Motivated by a Natural Experiment

By: John H. Kagel and A. E. Roth

Keywords: Markets; Restructuring

Citation

Find at Harvard

01 Oct 2010
News

Some retailers starting to raise prices

01 Mar 2006
News

The Real Conflict

BY PERMISSION OF JOHN DEERING AND CREATORS SYNDICATE, INC. Nowadays, mighty Wal-Mart’s headquarters in Bentonville, Arkansas, must feel less like a hotbed of retailing and more like a war room. There is a... View Details

Keywords: Pankaj Ghemawat; Ken A. Mark; Miscellaneous Store Retailers; Retail Trade

16 Nov 2010
News

Seasonal prices are boosting retail sales

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Imagine the glee of marketers at the dawn of the Internet era—could anyone imagine a more sophisticated, precise way of reaching consumers? By tracking the purchasing habits of its prey, marketers could respond with targeted advertising... View Details

Keywords: by Julia Hanna; Publishing; Advertising

13 Jun 2017
Blog Post

4 Things You Need to Know about the MS/MBA: Engineering Sciences Program

Harvard Business School has offered joint degrees for many years—including those with Harvard Law School, Harvard Kennedy School, and Harvard Medical School. Harvard recently announced the launch of a new program: a joint MS/MBA: Engineering Sciences degree offered... View Details

09 Nov 2016
News

6 Lessons from Donald Trump's Winning Marketing Manual

19 Apr 2004
Research & Ideas

Birth of the American Salesman

Walter A. Friedman's new book Birth of a Salesman chronicles the rise and development of modern sales management from the 18th century to the present day. Its fascinating cast of dynamic business figures and academic leaders includes... View Details

Keywords: by Laura Linard

18 Aug 2010
News

How We Save (and Spend) Now

15 Nov 2018
Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details

Keywords: by Sean Silverthorne; Agriculture & Agribusiness

23 May 2018
Video

Publications