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- All HBS Web
(866)
- News (225)
- Research (498)
- Multimedia (6)
- Faculty Publications (254)
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- 01 Apr 2019
- What Do You Think?
Does Our Bias Against Federal Deficits Need Rethinking?
accompanied by lower inflation and interest rates—that justify deficit spending to produce both economic growth and social programs designed to improve our quality of life and reduce social inequality” (JohnfrmClevelnd). Or, it prompts... View Details
Keywords: by James Heskett
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
empowered by giving them opportunities to share ideas, as Lay’s has done by asking its customers to vote on the chip flavor the brand should create next. “This is a new trend, and it provides great... View Details
- 05 Sep 2012
- What Do You Think?
Will Business Management Save US Health Care?
Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved View Details
- 28 Jun 2011
- First Look
First Look: June 28
Display Dennis Campbell and Rui LuHarvard Business School Case 111-072 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/111072-PDF-ENG The Ford Fiesta John View Details
Keywords: Sean Silverthorne
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Can Individuals Create Their Own Brand? The Case of the Mystery Writer's Brand A look behind how professor View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
Policy,” in which University of Michigan Professor Andrew J. Hoffman wrote, “One of the reasons (among many) that the public discourse on critical scientific issues of our day has become so confused is that too many academics, according to a 2014 study View Details
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
after the launch of the Cayenne. While she hadn't set out to focus on gender specifically, she found that gender dominated the discussions about the new vehicle. (The Cayenne launch became the basis of an HBS teaching case that Avery cowrote with Professor View Details
- 16 Oct 2007
- First Look
First Look: October 16, 2007
that information disclosure is particularly likely to spur responses from firms whose legitimacy is threatened (and thus are shamed) and face lower-cost opportunities to respond (and thus are particularly able). Testing this by examining... View Details
Keywords: Sean Silverthorne
- 04 Aug 2011
- What Do You Think?
How Dangerous Is Common Sense to Managers?
Summing Up Does Common Sense Impede Change? Common sense is the decision-maker's friend when the decision has to be made rapidly, with a minimum of research or formal theory, with no more than moderate risk or consequences, and by... View Details
Keywords: by James Heskett
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
papers about "The Value of a Free Customer" and "The Value of a Customer in a Social Networked World." Thomas Steenburgh: I am spending time thinking of a few different things. I have a working paper with a few graduates from our DBA program and View Details
Keywords: by Sean Silverthorne
- 10 Aug 2010
- First Look
First Look: August 10
often expensive, relationships with artists and other clients. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/709441-PDF-ENG Sony and the JK Wedding Dance John Deighton and Leora KornfeldHarvard... View Details
Keywords: Martha Lagace
- 18 Jun 2014
- Research & Ideas
Book Excerpt: ‘Collective Genius’
book excerpt Leading Innovation From Collective Genius: The Art of Practice of Leading Innovation By Linda A. Hill, Greg Brandeau, Emily Truelove and Kent Linebeck Though each of our leaders and their firms... View Details
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
Here are the 20 most popular stories published by HBS Working Knowledge in 2008, and the five most-read working papers authored by HBS faculty. Most Popular Articles 1. Creating a Positive Professional Image... View Details
Keywords: by Staff
- 04 May 2010
- First Look
First Look: May 4
plan, has implications jointly for DCF and stock prices. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/210039-PDF-ENG United Breaks Guitars John Deighton and Leora KornfeldHarvard Business School... View Details
Keywords: Martha Lagace
- 27 Aug 2013
- First Look
First Look: August 27
Publications August 2013 Journal of Financial Economics The Performance of Corporate Alliances: Evidence from Oil and Gas Drilling in the Gulf of Mexico By: Beshears, John Abstract—I use data on oil and gas drilling in the Gulf of... View Details
Keywords: Sean Silverthorne
- 17 May 2016
- First Look
May 17, 2016
2016 New York: Oxford University Press Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business By: John A. Quelch. Abstract—The public health footprint associated with... View Details
Keywords: Sean Silverthorne
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
Strategist? Published: July 16, 2012 Corporate strategy has become the bailiwick of consultants and business analysts, so much so that it is no longer a top-of-mind responsibility for many senior executives. Professor Cynthia A.... View Details
Keywords: by Staff
- 02 Oct 2013
- What Do You Think?
Is Leadership an Increasingly Difficult Balancing Act?
Summing Up What's the Future of the Authority Figure In Leadership? Leadership involves the effective management of tensions characteristic of all organizations. Are such tensions exacerbated by today's need for increasing speed and... View Details
Keywords: by James Heskett
- 22 May 2020
- In Practice
Post-COVID Health Care: More Screens, Less Red Tape?
world for the better over the next two years, and will prepare us for the inevitable pandemics that follow. William A. Sahlman is a Baker Foundation Professor and the Dimitri V. D'Arbeloff - MBA Class of 1955 Professor of Business... View Details
Keywords: by Danielle Kost