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  • Article

A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies

By: Katherine L. Milkman, Linnea Gandhi, Mitesh S. Patel, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Jonathan E. Bogard, Ilana Brody, Christopher F. Chabris, Edward Chang, Gretchen B. Chapman, Jennifer E. Dannals, Noah J. Goldstein, Amir Goren, Hal Hershfield, Alex Hirsch, Jillian Hmurovic, Samantha Horn, Dean Karlan, Ariella S. Kristal, Cait Lamberton, Michael N. Meyer, Allison H. Oakes, Maurice E. Schweitzer, Maheen Shermohammed, Jaochim H. Talloen, Caleb Warren, Ashley V. Whillans, Kuldeep N. Yadav, Julian J. Zlatev, Ron Berman, Chalanda N. Evans, Rahul Ladhania, Jens Ludwig, Nina Mazar, Sendhil Mullainathan, Christopher K. Snider, Jann Spiess, Eli Tsukayama, Lyle Ungar, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Encouraging vaccination is a pressing policy problem. To assess whether text-based reminders can encourage pharmacy vaccination and what kinds of messages work best, we conducted a megastudy. We randomly assigned 689,693 Walmart pharmacy patients to receive one of 22... View Details
Keywords: Vaccination; Vaccines; Nudges; Communication Strategy; Communication Technology; Consumer Behavior; Health Care and Treatment
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  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

F. Sharpe, Robert C. Merton, and Myron S. Scholes Author:Robert C. Merton Publication:Vol. 2, edited by Howard R. Vane and Chris Mulhearn. Pioneering Papers of the Nobel Memorial Laureates in Economics Series. View Details
Keywords: Martha Lagace
  • Web

Diversity on Boards - Alumni

Management Journal 62, no. 1. By: Edward H. Chang, Katherine L. Milkman, Dolly Chugh and Modupe Akinola Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 ( A , B ) Harvard Business... View Details
  • 01 Dec 2012
  • News

Alumni Book Briefs

get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities around the World by Yves View Details
Keywords: Broadcasting (except Internet); Information
  • Web

The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

presented in the context of fine art. They were works, The New York Times explained, “of a high standard of artistic merit, judged by professional photographic standards, as well as a respectable level of proved commercial value.” 23 The... View Details
  • 01 Sep 2012
  • News

Alumni Books

the Economy Is Wrong by Edward Conard (MBA 1982) (Portfolio/Penguin) To explain the causes of the US financial crisis, conventional wisdom blames Wall Street and the mortgage industry for using predatory... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • Web

Bibliography - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Harvard ID and University PIN required) "Advertising and Photography," Pictorial Photography in America 4 (1926). Bogart, Michele H. Artists, Advertising, and the Borders of Art . Chicago: University of Chicago Press, 1996. Bok, Edward... View Details
  • 01 Mar 2004
  • News

Drug Imports a Hot Topic at Alumni Health-Care Conference

response to escalating health-care costs, and HBS professor Debora L. Spar on the market realities of adoption and in vitro fertilization (see “The Business of Babies”). For more information about the HBS Health Industry Alumni... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • Web

Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Bulletin Site Credits Manufacturing Course Student Reports, 1927-1968 This collection includes reports submitted by students in the Manufacturing course taught by Professor Georges F. Doriot from 1927-1968.... View Details
  • Web

Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Bulletin Site Credits Manufacturing Course Student Reports, 1927-1968 This collection includes reports submitted by students in the Manufacturing course taught by Professor Georges F. Doriot from 1927-1968.... View Details
  • 05 Nov 2007
  • What Do You Think?

Why Is Succession So Badly Managed?

many corporate boards are not willing to do the work," suggesting that unless this is made grounds for dismissal, directors are not likely to apply themselves to the task. Edward Hare added that "one needs to get to know an... View Details
Keywords: Re: James L. Heskett
  • Web

Bibliography - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections

Discontinuous." Journal of Financial Economics 3, nos. 1-2 (January/February 1976): 125-144. ** Merton, Robert C. "A Reexamination of the Capital Asset Pricing Model." In Risk and Return in Finance , edited by James View Details
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

media content. Raises issues of how technology interacts with creative processes and outcome possibilities, and also invites discussion of strategic and organizational questions raised by the very different business models of the... View Details
Keywords: Martha Lagace
  • 18 Oct 2021
  • Blog Post

Embracing Activism for Social Change

much of her first post-HBS year managing the pilot. Resolving Crisis Situations Mendu and other members of the partnership developed a three-part initiative informed by the best practices they gathered from local stakeholders and... View Details
  • 07 Sep 2021
  • News

Embracing Activism for Social Change

much of her first post-HBS year managing the pilot. Resolving Crisis Situations Mendu and other members of the partnership developed a three-part initiative informed by the best practices they gathered from local stakeholders and... View Details
Keywords: Deborah Blagg
  • 08 Dec 2015
  • First Look

December 8, 2015

2015 Northampton, MA: Edward Elgar Publishing The Impact of Globalization on Argentina and Chile: Business Enterprises and Entrepreneurship By: Jones, G. Abstract—This book compares the effects of globalization on two Latin American... View Details
Keywords: Sean Silverthorne
  • 01 Dec 1999
  • News

From the Editors

Fenn, Jr., Edward L. Anthony (MBA '52), and Jeffrey L. Cruikshank (51st PMD). Volume I, number 1 of the Harvard Business School Alumni Bulletin appeared on January 3, 1925,... View Details
Keywords: Deborah Blagg
  • 01 Apr 2001
  • News

Beyond the Rim: New Paths to Success in Asia

Businesses in the Asia-Pacific region today are caught up in a dizzying swirl of economic, cultural, political, technological, and social change. Enormous opportunities await managers who can harness these powerful currents to drive their business forward, but their... View Details
Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services
  • 01 Jun 1999
  • News

Conference Brings Global Perspective to Cape Town

Leeuwenhof, the majestic estate of Western Cape Premier Gerald Morkel. With the splendor of Table Mountain above and the beauty of Table Bay below, Morkel welcomed his guests to Cape Town, which he described as "a region of great economic hope." Sounding one of the... View Details
Keywords: Susan Young
  • 01 Jun 2014
  • News

Roads to Recovery

lights in working order? Maybe not. The state of the nation's highways, bridges, airports, dams, seaports, and tunnels collectively rate a grade of D+, says the American Society of Civil Engineers, which has called for a $3.6 trillion infrastructure upgrade View Details
Keywords: Garry Emmons; Transportation; Heavy and Civil Engineering Construction; Construction; Administration of Housing Programs, Urban Planning, and Community Development; Government