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- Faculty Publications (10)
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- All HBS Web (262)
- Faculty Publications (10)
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive Education) Why do some product or service experiences have enough... View Details
- 28 Mar 2018
- Research & Ideas
Sophisticated Investors May Be Harming Fintech Lending Platforms
iPhoto Marketplace lending platforms such as LendingClub and Prosper have made significant competitive inroads against traditional banks in recent years by bringing together people who want to borrow with investors ready to bankroll them.... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017, according to The CMO Survey 2017. And that upward climb is expected to continue: Marketers say they... View Details
- 28 Jun 2017
- Research & Ideas
Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business
fewer jobs. Luca doesn’t see the study results as a definitive case for or against minimum wage increases. Instead, the findings help us understand how the minimum wage affects markets—in other words, which types of businesses are affected View Details
- 08 Oct 2014
- Research & Ideas
Who Is the Chief Sustainability Officer?
CSOs are of critical importance in successful sustainability efforts, but ironically become less central as sustainability efforts blossom. Although often linked with environmental issues such as water and energy use, a growing number of companies are taking... View Details
- 11 Nov 2013
- Research & Ideas
A Smarter Way to Reduce Customer Defections
Companies spend significant sums to acquire customers. Once hooked, marketers protect those investments by attempting to keep patrons happy, engaged, and most of all, loyal. Reducing customer attrition, or "churn" in marketing parlance,... View Details
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
implementing value-based reimbursement models. Infrastructure requirements, including information technology (indicated by 42% of respondents), and changing regulation/policy (34%) are the top two. There is strong consensus on the broad... View Details
Keywords: Dina Gerdeman
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
FangXiaNuo Airbnb is revolutionizing the lodging market by keeping hotel rates in check and making additional rooms available in the country's hottest travel spots during peak periods when hotel rooms often sell out and rates skyrocket, a... View Details
- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
reaction on capital markets. It was written by Harvard Business School assistant professors Gwen Yu and Francois Brochet, with MIT Sloan of Management doctoral student Patricia Naranjo. Although targeted at foreign executives, the... View Details
Keywords: by Dina Gerdeman
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
new world. Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation have met with limited success.... View Details
Keywords: Dina Gerdeman
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
ideation and idea evaluation. Perceptions of insufficient experimentation with new ways of working also predicted participation. Conclusion: The contest enabled frontline staff to share input and assess input shared by other staff. Our... View Details
Keywords: Dina Gerdeman
- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
operations. Product failures are, therefore, likely to impact firms’ subsequent innovation activities. Using 13 years of Food and Drug Administration data, we examine the effects of firm and competitor medical device recalls on subsequent new product innovation.... View Details
Keywords: Dina Gerdeman
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
https://www.hbs.edu/faculty/Pages/item.aspx?num=55749 forthcoming Review of Economics and Statistics Healthy Business? Managerial Education and Management in Healthcare By: Bloom, Nicholas, Raffaella Sadun, Renata Lemos, and John Van Reenen Abstract— We investigate the... View Details
Keywords: Dina Gerdeman
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
status-quo-preserving story that prevails despite countervailing evidence. We then advance systems-psychodynamic theory to show how organizations use this narrative and attendant policies and practices as an unconscious “social defense” to help employees fend off... View Details
Keywords: Dina Gerdeman
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call patterns for route sales. The findings reveal that the long-term... View Details
Keywords: Dina Gerdeman
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
unsettling images of a fatty stomach, a needle in a midriff, and rotting teeth. The researchers gauged the effectiveness of each type of label over two weeks by tracking the amounts and types of beverages purchased, and comparing those... View Details
- 05 Dec 2016
- Research & Ideas
How The 2016 Presidential Candidates Misled Us With Truthful Statements
"Paltering" is the active use of truthful statements to influence a target’s beliefs by giving a false or distorted impression. It can pervade all kinds of personal interactions, from romantic relationships to foreign affairs, whenever... View Details
Keywords: by Dina Gerdeman
- 11 Mar 2001
- Research & Ideas
Digital Designs on the Inner City
the inner city will require a commitment not only by the government, but also by the private sector, a five-member panel, moderated by Randal Pinkett of the MIT Media... View Details
Keywords: by Dina Gerdeman
- 17 Jul 2018
- First Look
New Research and Ideas, July 17, 2018
a product of the international Communist movement’s model of revolution in the developing world that envisioned new states following a “non-capitalist path of development.” In Iran, this was compounded by the use of Allende-era Chile as a... View Details
Keywords: Dina Gerdeman
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
Harvard Business School 519-017 Tailor Brands: Artificial Intelligence-Driven Branding Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create... View Details
Keywords: Dina Gerdeman