by Carrie Levine - Publications - Faculty & Research

01 Nov 1999
Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

Henry B. Hyde of the Equitable Life Assurance Society published Hints for Agents, which contained persuasive arguments for company representatives to rehearse. Canvassers for the American Bible Society carried booklets with helpful... View Details

Keywords: by Walter A. Friedman

29 Jan 2018
Book

How 'Teaming' Saved 33 Lives in the Chilean Mining Disaster

unknowingly bring different taken-for-granted assumptions about how to carry out this or that technical procedure to collaboration. Reprinted by permission of Emerald Publishing Ltd. Excerpted from Extreme... View Details

Keywords: by Amy C. Edmondson; Mining

06 Sep 2005
What Do You Think?

What are the Lessons of New Orleans?

Summing Up Management is a complex process. Good plans executed poorly may be worse than poor plans executed well. This is never truer than at times of disaster, in which plans made from afar have to be implemented by those on the scene... View Details

Keywords: by James Heskett

21 Aug 2000
Research & Ideas

Inside the OR: Disrupted Routines and New Technologies

What Is Mics? Minimally invasive cardiac surgery (MICS) is performed by accessing the heart through incisions made between the ribs and employing a balloon device that is threaded into the heart through a vein to serve as an internal... View Details

Keywords: by Hilah Geer

30 May 2005
Research & Ideas

Six Steps for Making Your Threat Credible

threats will be more credible if you have a reputation for carrying through on them. In such instances, threats can be made credible by leveraging the shadow of the future. The author might suggest that... View Details

Keywords: by Deepak Malhotra

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

“Oh, they were the ones who said, ‘We’re going to be out by Christmas.’ And Christmas would come, and Christmas would go. Then they’d say, ‘We’re going to be out by Easter.’ And Easter would come, and Easter... View Details

Keywords: by Boris Groysberg and Robin Abrahams

29 Nov 2017
Research & Ideas

How to Succeed in Business (According to a 15th Century Trade Merchant)

issue of responsibility to the community and who you are as a person.” Written in 1458 in Italy by trade merchant Benedetto Cotrugli, The Book of the Art of Trade recently received its first English translation. Baker Library at HBS and... View Details

Keywords: by Julia Hanna

10 Jan 2007
HBS Case

The Challenge of Managing National Security

only beginning to learn about these matters. And by the way, we don't have security clearances. The case is based on publicly available documents and information. The role of this case is not to assess how well the intelligence community... View Details

Keywords: by Garry Emmons; Service

15 May 2009
Working Paper Summaries

Money or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

Keywords: by Shawn Cole, Thomas Sampson & Bilal Zia; Financial Services

02 Aug 2020
What Do You Think?

Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

level. Their work has been both influenced by and reported recently by several academics. Harvard Business School professors Michael Luca and Max Bazerman track experimentation in decision-making back to the... View Details

Keywords: by James Heskett; Technology

03 Jul 2013
What Do You Think?

What Are the Limits of Transparency?

will be maintained." Phillip Clark weighed in with this view: "Wisdom and trust determine transparency. The comfort and motives you sense from those providing the information determines how much you will believe Transparency is doomed View Details

Keywords: by James Heskett

30 Nov 2007
What Do You Think?

What Is Management’s Role in Innovation?

example, given the proliferation of networking technologies, will more and more innovation be carried out in communities that cross corporate lines? Following from this, one has to ask whether truly large innovations needed View Details

Keywords: by Jim Heskett

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

research studies by Harvard Business School faculty explore this brave new world of "oversharing" — asking what it means to organizations and to reputation when we decide to buck the trend and keep personal information, well,... View Details

Keywords: by Michael Blanding

28 Apr 2003
Research & Ideas

Supply Chain Risk: Deal With It

Back in the early 1990s, managers of U.S. companies were justifiably proud of the well-oiled machines they'd made of their supply chains. Over the previous fifteen to twenty years, they'd wrung costs from the mechanisms and processes by... View Details

Keywords: by David Stauffer

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

and—importantly—to be able to make predictions about where such factors may be more or less important, when market forces can diminish or exacerbate these factors, etc. Q: According to your article, Smith's Theory of Moral Sentiments argues that behavior is determined... View Details

Keywords: by Ann Cullen

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

on-the-ground advocacy—to go get a free eye exam or a blood pressure check-up. Easy. Your basic principles of sales and promotion will carry the day. If your charge is minimizing smoking or drug use, well, your job becomes rather more... View Details

Keywords: by Martha Lagace

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

operations—and, ultimately, other activities—wherever in the world they could be carried out most cost effectively. By 2001, GEMS obtained 15 percent of its direct material purchases from, and had located 40... View Details

Keywords: by Pankaj Ghemawat

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

According to a new book by Harvard Business School's Ranjay Gulati, it is customer-centric firms—those with a so-called outside-in perspective—that are most resilient during turbulent markets. An outside-in perspective means that... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

02 Apr 2008
Research & Ideas

Four Companies that Conquered America

demanding market for almost everything from oil to microprocessors to premium coffee. Companies around the world aspire to do business in the U.S., or at least with U.S. companies in their home markets. By doing so, they learn much about... View Details

Keywords: by John Quelch

24 Apr 2009
Working Paper Summaries

Corporate Social Entrepreneurship

Keywords: by James E. Austin & Ezequiel Reficco

Publications