Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (377) Arrow Down
Filter Results: (377) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (377)
    • News  (32)
    • Research  (327)
  • Faculty Publications  (298)

Show Results For

  • All HBS Web  (377)
    • News  (32)
    • Research  (327)
  • Faculty Publications  (298)
← Page 7 of 377 Results →
  • April 1984 (Revised October 1994)
  • Teaching Note

Cumberland Metal Industries (A), (B), (C), and (D), Teaching Note

By: Benson P. Shapiro
Teaching Note for (9-578-170), (9-578-171), (9-578-172), and (9-578-173). View Details
Keywords: Industrial Products Industry
Citation
Purchase
Related
Shapiro, Benson P. "Cumberland Metal Industries (A), (B), (C), and (D), Teaching Note." Harvard Business School Teaching Note 584-096, April 1984. (Revised October 1994.)
  • June 1984 (Revised October 1985)
  • Teaching Note

Motofabrikwerk S.A. (A), Teaching Note

By: Benson P. Shapiro
Keywords: Auto Industry
Citation
Related
Shapiro, Benson P. "Motofabrikwerk S.A. (A), Teaching Note." Harvard Business School Teaching Note 584-075, June 1984. (Revised October 1985.)
  • March 1982 (Revised August 1985)
  • Background Note

Marketing Planning, Programming, and Budgeting

By: Benson P. Shapiro
Keywords: Marketing; Planning
Citation
Find at Harvard
Related
Shapiro, Benson P. "Marketing Planning, Programming, and Budgeting." Harvard Business School Background Note 582-127, March 1982. (Revised August 1985.)
  • June 1981
  • Supplement

Airframe Industry (H): December 1980

By: Benson P. Shapiro
Keywords: Aerospace Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "Airframe Industry (H): December 1980." Harvard Business School Supplement 581-124, June 1981.
  • August 1980 (Revised June 1983)
  • Supplement

Teradyne, Inc.--1979: Semiconductor Test Division (B)

By: Benson P. Shapiro
Supplements the (A) case. View Details
Keywords: Semiconductor Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (B)." Harvard Business School Supplement 581-024, August 1980. (Revised June 1983.)
  • May 1980 (Revised June 1986)
  • Case

Kearney & Trecker Corp. (A)

By: Benson P. Shapiro
Citation
Find at Harvard
Related
Shapiro, Benson P. "Kearney & Trecker Corp. (A)." Harvard Business School Case 580-143, May 1980. (Revised June 1986.)
  • February 1980 (Revised April 1981)
  • Case

Poland Spring Bottling Corp.

By: Benson P. Shapiro
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States
Citation
Educators
Purchase
Related
Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
  • July 1975 (Revised April 1988)
  • Supplement

Paper Distributors, Inc. (D), Supplement

By: Benson P. Shapiro
Keywords: Pulp and Paper Industry; Distribution Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "Paper Distributors, Inc. (D), Supplement." Harvard Business School Supplement 576-025, July 1975. (Revised April 1988.)
  • June 1975
  • Case

Grafton Industries (A)

By: Benson P. Shapiro
Citation
Find at Harvard
Related
Shapiro, Benson P. "Grafton Industries (A)." Harvard Business School Case 575-124, June 1975.
  • July 1974
  • Case

Fieldcrest Division of Fieldcrest Mills, Inc. (C)

By: Benson P. Shapiro
Keywords: Business Divisions
Citation
Find at Harvard
Related
Shapiro, Benson P. "Fieldcrest Division of Fieldcrest Mills, Inc. (C)." Harvard Business School Case 575-004, July 1974.
  • November 1972 (Revised April 1982)
  • Case

Gilbert Printing Co.

By: Benson P. Shapiro
Citation
Find at Harvard
Related
Shapiro, Benson P. "Gilbert Printing Co." Harvard Business School Case 573-023, November 1972. (Revised April 1982.)
  • August 1980
  • Supplement

AT&T Long Lines, Telemarketing, Video 1: Executive Interviews

By: Benson P. Shapiro
Citation
Find at Harvard
Related
Shapiro, Benson P. "AT&T Long Lines, Telemarketing, Video 1: Executive Interviews." Harvard Business School Video Supplement 880-510, August 1980.
  • August 1996 (Revised October 1996)
  • Case

Howard, Shea & Chan Asset Management (A)

By: Benson P. Shapiro
A medium-sized investment management firm is attempting to decide whether to try to grow, and if so, how. It is a complicated decision because the managing partner and her colleagues have significantly different views. This case provides the background on the industry,... View Details
Keywords: Partners and Partnerships; Decision Making; Sales; Growth and Development Strategy; Financial Services Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "Howard, Shea & Chan Asset Management (A)." Harvard Business School Case 597-021, August 1996. (Revised October 1996.)
  • March 1990 (Revised March 1990)
  • Supplement

Chase Manhattan Bank (J): European Corporate Finance

By: Benson P. Shapiro
Keywords: Banking Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "Chase Manhattan Bank (J): European Corporate Finance." Harvard Business School Supplement 590-093, March 1990. (Revised March 1990.)
  • March 1990 (Revised March 1990)
  • Supplement

Chase Manhattan Bank (I): Luxembourg Unit Trusts

By: Benson P. Shapiro
Keywords: Banking Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "Chase Manhattan Bank (I): Luxembourg Unit Trusts." Harvard Business School Supplement 590-092, March 1990. (Revised March 1990.)
  • March 1990 (Revised March 1990)
  • Supplement

Chase Manhattan Bank (G): International Institutional Sales

By: Benson P. Shapiro
Keywords: Banking Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "Chase Manhattan Bank (G): International Institutional Sales." Harvard Business School Supplement 590-090, March 1990. (Revised March 1990.)
  • March 1990 (Revised April 1991)
  • Case

Chase Manhattan Bank (D): The Global Bank

By: Benson P. Shapiro
Keywords: Banking Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "Chase Manhattan Bank (D): The Global Bank." Harvard Business School Case 590-087, March 1990. (Revised April 1991.)
  • March 1990 (Revised April 1991)
  • Supplement

Chase Manhattan Bank (B)

By: Benson P. Shapiro
Keywords: Banking Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "Chase Manhattan Bank (B)." Harvard Business School Supplement 590-085, March 1990. (Revised April 1991.)
  • September 1988
  • Supplement

Bella Beauty Products, Inc. (E)

By: Benson P. Shapiro
Keywords: Beauty and Cosmetics Industry
Citation
Find at Harvard
Related
Shapiro, Benson P. "Bella Beauty Products, Inc. (E)." Harvard Business School Supplement 589-033, September 1988.
  • August 1988
  • Background Note

Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment

By: Benson P. Shapiro
Describes four kinds of selling: 1) transaction, 2) systems, 3) major account management, and 4) strategic account relationships. Explains the advantages, disadvantages, and risks of each. The second half is devoted to a discussion of strategic account relationships... View Details
Keywords: Customer Relationship Management; Risk and Uncertainty; Social Psychology
Citation
Educators
Purchase
Related
Shapiro, Benson P. "Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment." Harvard Business School Background Note 589-015, August 1988.
  • ←
  • 7
  • 8
  • …
  • 18
  • 19
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.