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- All HBS Web (377)
- Faculty Publications (299)
Show Results For
- All HBS Web (377)
- Faculty Publications (299)
- June 1984 (Revised October 1985)
- Teaching Note
Motofabrikwerk S.A. (A), Teaching Note
Keywords: Auto Industry
- March 1982 (Revised August 1985)
- Background Note
Marketing Planning, Programming, and Budgeting
Shapiro, Benson P. "Marketing Planning, Programming, and Budgeting." Harvard Business School Background Note 582-127, March 1982. (Revised August 1985.)
- June 1981
- Supplement
Airframe Industry (H): December 1980
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (H): December 1980." Harvard Business School Supplement 581-124, June 1981.
- August 1980 (Revised June 1983)
- Supplement
Teradyne, Inc.--1979: Semiconductor Test Division (B)
Supplements the (A) case. View Details
Keywords: Semiconductor Industry
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (B)." Harvard Business School Supplement 581-024, August 1980. (Revised June 1983.)
- May 1980 (Revised June 1986)
- Case
Kearney & Trecker Corp. (A)
Shapiro, Benson P. "Kearney & Trecker Corp. (A)." Harvard Business School Case 580-143, May 1980. (Revised June 1986.)
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States
Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
- July 1975 (Revised April 1988)
- Supplement
Paper Distributors, Inc. (D), Supplement
Shapiro, Benson P. "Paper Distributors, Inc. (D), Supplement." Harvard Business School Supplement 576-025, July 1975. (Revised April 1988.)
- June 1975
- Case
Grafton Industries (A)
Shapiro, Benson P. "Grafton Industries (A)." Harvard Business School Case 575-124, June 1975.
- July 1974
- Case
Fieldcrest Division of Fieldcrest Mills, Inc. (C)
Keywords: Business Divisions
Shapiro, Benson P. "Fieldcrest Division of Fieldcrest Mills, Inc. (C)." Harvard Business School Case 575-004, July 1974.
- November 1972 (Revised April 1982)
- Case
Gilbert Printing Co.
Shapiro, Benson P. "Gilbert Printing Co." Harvard Business School Case 573-023, November 1972. (Revised April 1982.)
- March 1987
- Supplement
Nyman Manufacturing Co., Video
Shapiro, Benson P. "Nyman Manufacturing Co., Video." Harvard Business School Video Supplement 887-532, March 1987.
- January 1987
- Supplement
Morgan Construction Co. (B), Video
Shapiro, Benson P. "Morgan Construction Co. (B), Video." Harvard Business School Video Supplement 887-520, January 1987.
- January 1987
- Supplement
Morgan Construction Co. (A), Video
Shapiro, Benson P. "Morgan Construction Co. (A), Video." Harvard Business School Video Supplement 887-519, January 1987.
- August 1996
- Case
Howard, Shea & Chan Asset Management (B); The Partnership Meeting
Continues the plot about growth and sales strategies, and adds interesting pricing and sales compensation elements. The partners' meeting sharpens the disagreements among the five partners, and forces Anne Howard, the managing partner, to develop a clear action plan. View Details
Keywords: Growth and Development Strategy; Price; Sales; Strategy; Asset Management; Partners and Partnerships; Service Industry
Shapiro, Benson P. "Howard, Shea & Chan Asset Management (B); The Partnership Meeting." Harvard Business School Case 597-022, August 1996.
- January 1989
- Supplement
Bella Beauty Products, Inc. (G), Supplement
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (G), Supplement." Harvard Business School Supplement 589-085, January 1989.
- December 1987
- Teaching Note
Hewlett-Packard: Manufacturing Productivity Division (A), (B), (C), and (D), Teaching Note
Teaching Note for (9-587-101), (9-587-102), (9-587-103), and (9-588-043). View Details
Keywords: Manufacturing Industry
- April 1987 (Revised January 1990)
- Background Note
The New Intimacy
Describes how close relationships with customers require close interfunctional and interdivisional coordination. Explains where the closest vendor/customer relationships arise and how they stress internal coordination. Also enumerates and briefly describes the way in... View Details
Keywords: Customer Focus and Relationships
Shapiro, Benson P. "The New Intimacy." Harvard Business School Background Note 587-121, April 1987. (Revised January 1990.)
- June 1984 (Revised November 1985)
- Background Note
Product Line Planning
Keywords: Planning
Shapiro, Benson P. "Product Line Planning." Harvard Business School Background Note 584-145, June 1984. (Revised November 1985.)
- June 1984
- Supplement
Sedek Industries, Inc. (H)
Shapiro, Benson P. "Sedek Industries, Inc. (H)." Harvard Business School Supplement 584-139, June 1984.
- June 1984
- Supplement
Sedek Industries, Inc. (D)
Shapiro, Benson P. "Sedek Industries, Inc. (D)." Harvard Business School Supplement 584-135, June 1984.