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- All HBS Web (287)
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- All HBS Web (287)
- Faculty Publications (257)
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- March 1990 (Revised March 1990)
- Supplement
Chase Manhattan Bank (I): Luxembourg Unit Trusts
Keywords: Banking Industry
Shapiro, Benson P. "Chase Manhattan Bank (I): Luxembourg Unit Trusts." Harvard Business School Supplement 590-092, March 1990. (Revised March 1990.)
- March 1990 (Revised March 1990)
- Supplement
Chase Manhattan Bank (G): International Institutional Sales
Keywords: Banking Industry
Shapiro, Benson P. "Chase Manhattan Bank (G): International Institutional Sales." Harvard Business School Supplement 590-090, March 1990. (Revised March 1990.)
- March 1990 (Revised April 1991)
- Case
Chase Manhattan Bank (D): The Global Bank
Keywords: Banking Industry
Shapiro, Benson P. "Chase Manhattan Bank (D): The Global Bank." Harvard Business School Case 590-087, March 1990. (Revised April 1991.)
- March 1990 (Revised April 1991)
- Supplement
Chase Manhattan Bank (B)
Keywords: Banking Industry
Shapiro, Benson P. "Chase Manhattan Bank (B)." Harvard Business School Supplement 590-085, March 1990. (Revised April 1991.)
- September 1988
- Supplement
Bella Beauty Products, Inc. (E)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (E)." Harvard Business School Supplement 589-033, September 1988.
- August 1988
- Background Note
Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment
Describes four kinds of selling: 1) transaction, 2) systems, 3) major account management, and 4) strategic account relationships. Explains the advantages, disadvantages, and risks of each. The second half is devoted to a discussion of strategic account relationships... View Details
Shapiro, Benson P. "Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment." Harvard Business School Background Note 589-015, August 1988.
- March 1987 (Revised November 1989)
- Background Note
Functional Integration: Getting All the Troops to Work Together
Explains the need for functional integration and the four ways to obtain it. A bibliography is provided. The note is managerial rather than scholarly in tone. View Details
Keywords: Integration
Shapiro, Benson P. "Functional Integration: Getting All the Troops to Work Together." Harvard Business School Background Note 587-122, March 1987. (Revised November 1989.)
- November 1986 (Revised February 1991)
- Case
Nyman Manufacturing Co. (B)
Keywords: Manufacturing Industry
Shapiro, Benson P. "Nyman Manufacturing Co. (B)." Harvard Business School Case 587-093, November 1986. (Revised February 1991.)
- November 1986 (Revised February 1991)
- Case
Nyman Manufacturing Co. (A)
Keywords: Manufacturing Industry
Shapiro, Benson P. "Nyman Manufacturing Co. (A)." Harvard Business School Case 587-092, November 1986. (Revised February 1991.)
- July 1984 (Revised March 1985)
- Background Note
Hints for Case Teaching
Provides hints for successfully teaching with cases. Intended to encourage thought and discussion about case teaching. View Details
Keywords: Cases
Shapiro, Benson P. "Hints for Case Teaching." Harvard Business School Background Note 585-012, July 1984. (Revised March 1985.)
- May 1984 (Revised October 1985)
- Teaching Note
Kenics Corp., Teaching Note
Keywords: Industrial Products Industry
- June 1984 (Revised April 1985)
- Supplement
Sedek Industries, Inc. (B)
Shapiro, Benson P. "Sedek Industries, Inc. (B)." Harvard Business School Supplement 584-133, June 1984. (Revised April 1985.)
- June 1984 (Revised February 1988)
- Teaching Note
Hoover: Multinational Product Planning, Teaching Note
- June 1984 (Revised April 1992)
- Background Note
The Marketing Mix
Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company's marketing approach. View Details
Keywords: Marketing
Shapiro, Benson P. "The Marketing Mix." Harvard Business School Background Note 584-125, June 1984. (Revised April 1992.)
- June 1984 (Revised October 1988)
- Background Note
Introduction to Cases
Introduces students and executives to the case method and provides a generalized approach to cases. View Details
Keywords: Cases
Shapiro, Benson P. "Introduction to Cases." Harvard Business School Background Note 584-097, June 1984. (Revised October 1988.)
- March 1984 (Revised April 1991)
- Teaching Note
Petite Playthings, Inc.--1984 (A) and (B), Teaching Note
Teaching Note for (9-584-080) and (9-584-081). View Details
Keywords: Apparel and Accessories Industry
- December 1982
- Teaching Note
Newport Instrument Division, Teaching Note
Keywords: Industrial Products Industry
- November 1981
- Background Note
Concept of the Marketing Mix
Keywords: Marketing
Shapiro, Benson P. "Concept of the Marketing Mix." Harvard Business School Background Note 582-060, November 1981.
- March 1982
- Supplement
Airframe Industry (L): Cumulative Aircraft Sales
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (L): Cumulative Aircraft Sales." Harvard Business School Supplement 582-012, March 1982.
- April 1981 (Revised October 1982)
- Supplement
Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises
Supplements the note. View Details
Keywords: Marketing
Shapiro, Benson P. "Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises." Harvard Business School Supplement 581-143, April 1981. (Revised October 1982.)