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- All HBS Web (288)
- Faculty Publications (257)
Show Results For
- All HBS Web (288)
- Faculty Publications (257)
- September 1971 (Revised March 1985)
- Case
Levi Strauss & Co.
Keywords: Apparel and Accessories Industry
Shapiro, Benson P. "Levi Strauss & Co." Harvard Business School Case 572-021, September 1971. (Revised March 1985.)
- 2002
- Case
Commodities, Specialties and the Great In-Between
Shapiro, Benson P. "Commodities, Specialties and the Great In-Between." Harvard Business School Publishing Case, 2002. (Note #9-999-005.)
- 2003
- Class Lecture
Sprint Selling and Turbo-Charged Market Development
Keywords: Marketing Strategy
Shapiro, Benson P. "Sprint Selling and Turbo-Charged Market Development." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 1504C.)
- June 1981
- Supplement
AT&T Long Lines, Telemarketing, Video 3
Shapiro, Benson P. "AT&T Long Lines, Telemarketing, Video 3." Harvard Business School Video Supplement 881-513, June 1981.
- August 1980
- Supplement
AT&T Long Lines, Telemarketing, Video 2: National Account Manager Interviews
Shapiro, Benson P. "AT&T Long Lines, Telemarketing, Video 2: National Account Manager Interviews." Harvard Business School Video Supplement 880-511, August 1980.
- August 1996 (Revised October 1996)
- Case
Howard, Shea & Chan Asset Management (D): Sales Presentation
Provides the context and hard copy material to accompany a video sales presentation. Participants are asked to develop criteria for evaluating a sales presentation and then to apply the criteria to the video presentation. View Details
Shapiro, Benson P. "Howard, Shea & Chan Asset Management (D): Sales Presentation." Harvard Business School Case 597-024, August 1996. (Revised October 1996.)
- February 1993 (Revised March 1993)
- Background Note
United States from 1897 to 1969
Keywords: United States
Shapiro, Benson P. "United States from 1897 to 1969." Harvard Business School Background Note 593-083, February 1993. (Revised March 1993.)
- March 1990 (Revised September 1990)
- Supplement
Chase Manhattan Bank (K): List of Characters
Keywords: Banking Industry
Shapiro, Benson P. "Chase Manhattan Bank (K): List of Characters." Harvard Business School Supplement 590-094, March 1990. (Revised September 1990.)
- March 1990
- Case
Chase Manhattan Bank (E): The Institutional Bank
Shapiro, Benson P. "Chase Manhattan Bank (E): The Institutional Bank." Harvard Business School Case 590-088, March 1990.
- January 1989 (Revised February 1989)
- Case
Bella Beauty Products, Inc. (G)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (G)." Harvard Business School Case 589-084, January 1989. (Revised February 1989.)
- September 1988 (Revised February 1989)
- Case
Amalgamated Aluminum Alloy Division
Keywords: Mining Industry
Shapiro, Benson P. "Amalgamated Aluminum Alloy Division." Harvard Business School Case 589-035, September 1988. (Revised February 1989.)
- October 1988 (Revised February 1990)
- Case
Bella Beauty Products, Inc. (F)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (F)." Harvard Business School Case 589-034, October 1988. (Revised February 1990.)
- June 1988 (Revised February 1989)
- Case
Amalgamated Aluminum Pigments Division: The Technical Service Conundrum
Shapiro, Benson P. "Amalgamated Aluminum Pigments Division: The Technical Service Conundrum." Harvard Business School Case 588-078, June 1988. (Revised February 1989.)
- March 1987
- Background Note
Variety vs. Value: Two Generic Approaches to Product Policy
Shapiro, Benson P. "Variety vs. Value: Two Generic Approaches to Product Policy." Harvard Business School Background Note 587-119, March 1987.
- May 1986
- Case
U.S. Retail Coffee Market (A), Software Case
Shapiro, Benson P. "U.S. Retail Coffee Market (A), Software Case." Harvard Business School Case 586-134, May 1986.
- May 1986
- Case
Milford Industries (A), Software Case
Shapiro, Benson P. "Milford Industries (A), Software Case." Harvard Business School Case 586-132, May 1986.
- June 1984 (Revised July 1985)
- Background Note
The Marketing Process
Describes and explains the marketing process and its six phases: implementation, programming, allocating and budgeting, analysis and research, marketing planning, strategy formulation, and monitoring and auditing. View Details
Keywords: Marketing
Shapiro, Benson P. "The Marketing Process." Harvard Business School Background Note 584-146, June 1984. (Revised July 1985.)
- June 1984
- Supplement
Sedek Industries, Inc. (I)
Shapiro, Benson P. "Sedek Industries, Inc. (I)." Harvard Business School Supplement 584-140, June 1984.
- June 1984
- Supplement
Sedek Industries, Inc. (E)
Shapiro, Benson P. "Sedek Industries, Inc. (E)." Harvard Business School Supplement 584-136, June 1984.
- March 1984 (Revised August 1987)
- Supplement
Petite Playthings, Inc.--1984 (B)
Supplements the (A) case. View Details
Keywords: Apparel and Accessories Industry
Shapiro, Benson P. "Petite Playthings, Inc.--1984 (B)." Harvard Business School Supplement 584-081, March 1984. (Revised August 1987.)