Publications
Publications
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- All HBS Web
(287)
- Faculty Publications (254)
- December 1986 (Revised December 1987)
- Case
Hewlett-Packard: Manufacturing Productivity Division (B)
By: Benson P. Shapiro and Lawrence B. Levine
Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the... View Details
Keywords: Business Divisions; Marketing; Production; Networks; Sales; Expansion; Manufacturing Industry
- December 1986 (Revised January 1988)
- Case
Hewlett-Packard: Manufacturing Productivity Division (C)
By: Benson P. Shapiro and Lawrence B. Levine
Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details
- November 1986 (Revised February 1991)
- Case
Nyman Manufacturing Co. (A)
Keywords: Manufacturing Industry
- November 1986 (Revised February 1991)
- Case
Nyman Manufacturing Co. (B)
Keywords: Manufacturing Industry
- July 1986
- Background Note
Hints for Casewriting
Helps casewriters and their supervisors to understand the basics of developing cases for classroom use. View Details
Keywords: Cases
- May 1986
- Case
Jamestown Co., Software Case
- May 1986
- Case
Titanium Fabrication Division (A), Software Case
- May 1986
- Case
U.S. Retail Coffee Market (A), Software Case
- March 1986 (Revised March 1991)
- Supplement
Inland Steel Co. Product Policy (F): Quality Scheduling
By: Benson P. Shapiro and Lawrence B. Levine
- August 1984 (Revised April 1985)
- Teaching Note
Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note
Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details
- August 1984 (Revised April 1985)
- Teaching Note
Sedek Industries, Inc. (A)--(I), Teaching Note
- July 1984 (Revised March 1985)
- Background Note
Hints for Case Teaching
Provides hints for successfully teaching with cases. Intended to encourage thought and discussion about case teaching. View Details
Keywords: Cases
- July 1984 (Revised June 1985)
- Background Note
Legal and Ethical Aspects of Marketing
- June 1984 (Revised November 1988)
- Teaching Note
Deere & Co.: Industrial Equipment Operations, Teaching Note
Teaching Note for (9-577-112). View Details
Keywords: Agriculture and Agribusiness Industry
- June 1984 (Revised January 1989)
- Teaching Note
Raymond Mushroom Corp., Teaching Note
Teaching Note for (9-584-093). View Details
Keywords: Food and Beverage Industry
- June 1984 (Revised April 1992)
- Background Note
The Marketing Mix
Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company's marketing approach. View Details
Keywords: Marketing
- June 1984 (Revised February 1988)
- Teaching Note
Hoover: Multinational Product Planning, Teaching Note
- June 1984 (Revised September 1986)
- Background Note
Introduction to Marketing
A brief introduction to the nature and scope of marketing. View Details
Keywords: Marketing