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Show Results For
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All HBS Web
(494)
- People (1)
- News (134)
- Research (289)
- Multimedia (17)
- Faculty Publications (219)
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
ideation and idea evaluation. Perceptions of insufficient experimentation with new ways of working also predicted participation. Conclusion: The contest enabled frontline staff to share input and assess input shared by other staff. Our...
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Dina Gerdeman
- 19 Apr 2010
- Research & Ideas
The History of Beauty
you have a major industry that still has lots to reveal. We asked Jones to discuss his research and his new book. Sean Silverthorne: What inspired your interest in the beauty business and its history? Geoffrey Jones: My initial interest in the beauty industry was...
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- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
Personality? Marketing Maria: Managing the Athlete Endorsement Million-dollar endorsement deals were made and broken by how baseball players on the Boston Red Sox and Colorado Rockies performed in the 2007 World Series. HBS professor...
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- 26 Sep 2014
- News
How to market brand Beyoncé
- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
should purchase the used Toyota Camry. How consumers weigh those decisions is crucial information for retailers, and is the subject of recent research by Harvard Business School doctoral candidates Todd Rogers and Katy Milkman, in...
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- 24 Feb 2023
- Blog Post
My Classroom Experience During Harvard Business School’s Summer Venture in Management Program
organizations of all kinds.) Soon the room was enveloped by a steady buzz of eager discussion. The voices of Professor Anita Elberse and Admissions Officer Angela...
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- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
productivity and quality of care can be increased by uncovering organizational factors associated with operational failures so that hospitals can reduce the frequency with which these failures occur. Research View Details
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by Staff
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
brands in the world. Professor Anita Elberse discusses the keys to Sir Alex's long-time success. 7. Why Is Trust So Hard to Achieve in Management? Published: July 5, 2012 There are many reasons for the trust...
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by Staff
- 27 Aug 2013
- News
The Global Dominance of ESPN
- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
Association and an MBA candidate in the class of 2015 at Harvard Business School. The event was moderated by Anita Elberse, the Lincoln Filene Professor of Business Administration at Harvard Business School,...
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- 28 Jun 2010
- News
HBS Cases: Cincinnati Children's Hospital Medical Center
- 01 Dec 2019
- News
Remix
So many boxes. Drew Dixon (MBA 2004) moved into this Brooklyn Heights apartment just a few days ago, as evidenced by the ratio of boxes emptied to those still filled. The living room, though, is an island of unpacked order, bobbing above...
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- 23 Apr 2007
- Research & Ideas
Are Great Teams Less Productive?
Sarah Jane Gilbert: What led you to pursue this research? Amy Edmondson: This research, rather than being a single project, is part of a fifteen-year program of a half dozen or so projects in different settings, all focused on learning in and View Details
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by Sarah Jane Gilbert
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
manager faced decisions that could have derailed the performer's career. A new case by Associate Professor Anita Elberse examines the strategic marketing choices that instead...
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by Staff
- 11 Apr 2018
- Research & Ideas
Sexual Harassment: What Employers Should Do Now
business leaders. “It’s disheartening to realize just how many women have had their careers and lives affected. But when you think back to Anita Hill over 20 years ago, there’s a difference now in recognizing how widespread this is, and...
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by Dina Gerdeman
- 05 Jan 2010
- First Look
First Look: January 5
are not driven by reverse causality. These patterns are not driven solely by common law nations such as the United Kingdom and United States, but also hold in Continental Europe. Download the paper:...
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Martha Lagace
- 14 Dec 2010
- First Look
First Look: Dec. 14
Working PapersThe Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras Authors:Mary J. Benner and Mary Tripsas Abstract New industries sparked by technological change are...
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Sean Silverthorne
- 24 Mar 2015
- First Look
First Look: March 24
is currently provided by GAAP financial reporting. The purpose of this paper is to examine the optimal design of information intermediaries that can increase the impact of sustainability information on corporate conduct. Specifically, we...
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Sean Silverthorne
- July – August 2008
- Article
Should You Invest in the Long Tail?
By: Anita Elberse
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will...
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Demand and Consumers;
Distribution Channels;
Sales;
Marketing Strategy;
Online Technology;
Motion Pictures and Video Industry;
Music Industry;
Retail Industry
Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)