brands - Publications - Faculty & Research

27 Sep 2016
News

Harvard Business School professor on the Samsung mobile phone recall experts: Samsung "impatient" hurt the brand

01 Feb 2017
News

Apple is no longer the most valuable brand in the world as Google takes top spot

11 Jun 2014
News

U.S. Economic Development Administration and Harvard Business School Unveil Brand New U.S. Cluster Mapping and Registry Website

12 Feb 2021
News

How Dunkin’ Donuts Took Over the World

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Courtesy Bob Rosenberg Courtesy Bob Rosenberg Dan Morrell: In 1963, Bob Rosenberg’s (MBA 1963) father asked him to become CEO of Universal Food Systems—which included a regional View Details

Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade

21 Mar 2014
News

Where Bragging Is Bad

Keywords: personal branding; cross-cultural communication; self-promotion

07 Nov 2013
News

Taking the Helm

Keywords: tourism; cruise industry; brand management; Scenic and Sightseeing Transportation; Transportation

25 Aug 2022
News

Action Plan: Fired Up

food.” Traeger’s 1.7 million social media followers, a mainstay of brand loyalty in uncertain times, continue to reinforce the company-customer bond, participating in live, online cooking classes that average 144,000 weekly views,... View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand