Publications

September 2014
Case

Balanced Scorecard at Delta/Signal Corp.

By: V.G. Narayanan

This auto parts company has just ousted its longtime CEO and founder, and the new, professional CEO is badly in need of a coherent strategy, clear objectives and metrics, and initiatives that are aligned with the strategy and objectives. Will the balanced scorecard... View Details

Keywords: Balanced Scorecard; Business Strategy; Financial Reporting; Leading Change; Performance Evaluation; Growth and Development Strategy; Auto Industry; Auto Industry

January–February 2013
Article

Will Our Partner Steal Our IP?

By: Willy C. Shih and Jyun-Cheng Wang

This fictionalized case looks at the spillover of intellectual property (IP) from a critical component supplier to an original equipment maker in the Chinese auto industry. What are the challenges to holding on to proprietary know-how when a customer wishes to use... View Details

Keywords: Intellectual Property Management; Intellectual Property; Auto Industry; Auto Industry; China; Taiwan

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Video

Aroon Purie

Aroon Purie, Chairman and Editor-in-Chief of India Today, explains the opening of the Indian economy and suggests that the major drivers of economic growth have not been government policies but rather due to a series of revolutions in the IT industry, the auto... View Details

15 Oct 2012
News

Pay-as-You-Drive Insurance: Big Brother Needs a Makeover

April 2000
Article

The Fable of Fisher Body

By: Ramon Casadesus-Masanell and Daniel F. Spulber

General Motors' (GM) acquisition of Fisher Body is the classic example of market failure in the literature on contracts and the theory of the firm. According to the standard account, GM merged vertically with Fisher Body in 1926, a maker of auto bodies, because of... View Details

Keywords: Mergers and Acquisitions; Failure; Contracts; Vertical Integration; Market Transactions; Investment; Trust; Production; Assets; Supply Chain; Opportunities; Technology; Auto Industry

Read Now

September 2000 (Revised September 2005)
Case

New Beetle, The

By: Rajiv Lal and Nilanjana R. Pal

Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details

Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States

20 Feb 2014
HBS Seminar

Rebecca Henderson, Harvard Business School

February 2008 (Revised July 2008)
Case

Wanxiang Group: A Chinese Company's Global Strategy

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Keith Chi-ho Wong and Tracy Manty

With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry and to develop into a broad business... View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Global Strategy; Business History; Growth and Development Strategy; Vertical Integration; Auto Industry; Hangzhou; United States

03 Jun 2013
News

The Importance of Appearing Savvy

February 2003 (Revised June 2006)
Case

Implementing the Nissan Renewal Plan

By: Michael Y. Yoshino and Masako Egawa

Carlos Ghosn, a former executive vice-president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail... View Details

Keywords: Acquisition; Change Management; Employees; Leading Change; Strategic Planning; Motivation and Incentives; Auto Industry; Japan

January 2021 (Revised October 2024)
Case

Aptiv PLC Board of Directors (A)

By: Lynn S. Paine and Will Hurwitz

Aptiv’s board must decide whether a joint venture with an auto maker is the right next step in the company’s efforts to develop and commercialize a production-ready autonomous driving system. While many commentators believed that Aptiv’s self-driving technologies had... View Details

May 2004 (Revised June 2004)
Case

SchmidtCo (A)

John Schmidt's project to convert the information system of his auto parts distribution business is in real trouble, putting his company at risk. He must decide what his decision problem is and set appropriate objectives as well as create a good set of alternatives... View Details

Keywords: Business or Company Management; Risk Management; Negotiation; Information Technology; Decision Making; Auto Industry; Auto Industry

May 2002 (Revised February 2004)
Case

Innovation at Progressive (A): Pay-As-You-Go Insurance

By: Frances X. Frei and Hanna Rodriguez-Farrar

Consumer auto insurance is a price-sensitive industry in which customers rarely pay a premium to a provider even for additional service features. Progressive spends more on additional service features than its competitors do; consumers don't pay extra for these... View Details

November 1997 (Revised May 1998)
Case

ASIMCO: The Alliance Brewing Group

ASIMCO is a direct investment fund with $350 million invested in 17 Chinese joint ventures in the brewing and auto components industries. The CEO must decide whether to invest in distribution to grow the brewing business or to invest in additional manufacturing joint... View Details

Keywords: Production; Distribution; Joint Ventures; Decision Making; Investment Funds; Growth and Development Strategy; Auto Industry; Auto Industry; Auto Industry; China

August 2006 (Revised July 2008)
Case

The Progressive Corporation

By: John R. Wells, Marina Lutova and Ilan Sender

For decades, Progressive has proven to be one of the most innovative players in the US auto insurance industry, but can it maintain its lead? Progressive has moved up to the number three position in the industry in 2006, but competitors are finally waking up to the... View Details

Keywords: Competitive Advantage; Competitive Strategy; Innovation and Invention; Auto Industry; Auto Industry; United States

June 1997
Case

Olympic Financial Ltd.

By: Krishna G. Palepu and Sarayu Srinivasan

Olympic Financial is a sub-prime lender in the auto financing industry. Several other financing companies have been wrought with accounting fraud and business mismanagement. Olympic's debt has been downgraded, and its stock has been denigrated although the company is... View Details

Keywords: Business or Company Management; Crime and Corruption; Valuation; Financial Reporting; Credit; Financial Services Industry

October 2002 (Revised February 2006)
Case

Nissan Motor Co., Ltd., 2002

By: Michael Y. Yoshino and Masako Egawa

Carlos Ghosn, a former executive vice president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail... View Details

Keywords: Acquisition; Transformation; Globalization; Leadership Development; Problems and Challenges; Auto Industry; Japan