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- Faculty Publications (38)
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- All HBS Web (143)
- Faculty Publications (38)
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
through the PC revolution that it helped create in the 1980s) was its decision to bring in an outsider as CEO. Lou Gerstner was able to reimagine and reshape what had become a calcified corporate culture. The fact that he was alien to... View Details
- 15 Apr 2008
- First Look
First Look: April 15, 2008
cognition he identi?es are effective. In response, we address each point. We ?rst argue that a constructionist perspective is not alien either to the role of analogical reasoning or to the particular modeling apparatus we have developed.... View Details
Keywords: Martha Lagace
- 01 Apr 1997
- News
Facing the Music
intense pricing wars by electronics chains and discount department stores destabilized account bases." Some record executives have admitted to losing touch with their audiences and to alienating consumers by relentlessly pursuing and... View Details
Keywords: Marguerite Rigoglioso
- 13 Oct 2010
- First Look
First Look: October 13, 2010
fishing, paddling, rock climbing, surfing, kayaking, and mountain biking. There was a tradeoff between alienating its core customers and achieving growth via entry into new product markets. Purchase this... View Details
Keywords: Sean Silverthorne
- 30 Jan 2007
- First Look
First Look: January 30, 2007
process so that creators produce tangible artifacts regularly; (6) realize that there will always be some conflict between an organization's creators and its stewards; (7) avoid overly prescriptive control mechanisms that may alienate... View Details
Keywords: Martha Lagace
- 03 Oct 2006
- First Look
First Look: October 3, 2006
alienating members and would prompt some to abandon LinkedIn. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707406 Rwanda: National Economic Transformation Harvard Business School Case 706-491 Set in... View Details
Keywords: Sean Silverthorne
- 08 Jul 2014
- First Look
First Look: July 8
moving "downmarket" without diminishing their prestige or alienating existing customers. The authors suggest various ways to cater to new, non-core customers in a way that differentiates the newcomers from a brand's core... View Details
Keywords: Carmen Nobel
- 01 Nov 2016
- First Look
First Look - November 1, 2016
brands. Companies can leverage storytelling to build their brands, and careful brand extensions can grow the business as long as they do not alienate core loyalists. Other potentially risky opportunities to weigh carefully are moving... View Details
Keywords: Sean Silverthorne
- 31 May 2018
- News
Finding Freedom from Eating Disorders
sabotaged some of my most important relationships-- romantic ones, friendships, and alienated the people who cared about me the most, which were my family and friends. That, for me, really encompasses the seven year struggle. I'd say... View Details
- 01 Sep 2010
- News
Fair Trade
first salon the following year. The celebrity hairdresser Charles Nessler, interned as an enemy alien in Britain, also escaped to New York under a false identity and built a new business. The 1917 Communist revolution in Russia produced... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
trade off the risks of alienating a loyal franchised retail channel against the benefits of accessing new customers? The problem is exacerbated when the new channel is a low-cost alternative such as the Internet. Such issues are perennial... View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
demonstrate that identity appeals can backfire, alienating the very individuals they aim to attract. We begin by demonstrating backlash against identity appeals in the field during the 2016 presidential election (Study 1) and in the lab... View Details
Keywords: Sean Silverthorne
- 07 Aug 2012
- First Look
First Look: August 7
investors put into their contracts, many others were completely alien to him. Which terms were important? Which ones should he focus on negotiating? He also knew that money was only part of what the venture capital investors brought to... View Details
Keywords: Sean Silverthorne
- 01 Apr 1999
- News
Spirit at Work
School's Cahners-Rabb Professor of Business Administration and an expert on organizational behavior. "Quite simply, without a sense of purpose, we become alienated from our work and find it harder to motivate ourselves." Senior Lecturer... View Details
Keywords: Marguerite Rigoglioso
- 15 Dec 2015
- First Look
December 15, 2015
always a good thing. Getting excited too early can lead you to act rashly and gloating about the final terms can alienate your counterparts. But if feelings of excitement, like other emotions, are well managed, everyone can feel like a... View Details
Keywords: Carmen Nobel
- 15 Oct 2008
- First Look
First Look: October 15, 2008
critics have often complained that industrial revolution management transfers control of a job away from workers, encourages human exploitation in pursuit of cost minimization, and alienates workers from their labor. But the arrangements... View Details
Keywords: Martha Lagace
- 01 Dec 2016
- News
Alumni Books of 2016
areas, named holes, pools, and more. Fiction The Phantom Planet by Brian Backus (MBA 1999) (CreateSpace) In this colorfully illustrated book for readers ages 7 to 12, the peaceful world of the Kreechurs turns upside down when a wicked tribe of View Details