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      • October 1998 (Revised May 1999)
      • Case

      "Friendly Skies, The": Welfare-to-Work at United Airlines

      By: Rosabeth M. Kanter and Ellen Pruyne
      In 1997 United CEO Gerald Greenwald was appointed chairman of the national Welfare-to-Work Partnership by President Clinton and committed United to hiring from the welfare rolls. A welfare-to-work recruitment program was rapidly established and soon followed by a... View Details
      Keywords: Programs; Selection and Staffing; Retention; Employees; Recruitment; Welfare; Air Transportation Industry
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      Kanter, Rosabeth M., and Ellen Pruyne. "Friendly Skies, The": Welfare-to-Work at United Airlines. Harvard Business School Case 399-013, October 1998. (Revised May 1999.)
      • June 1997 (Revised November 1998)
      • Case

      Sky Air, Inc.

      By: Paul A. Gompers
      Concerns a fictitious airline company and examines the moral hazard situation that results within a firm. Provides an opportunity to discuss corporate governance and contracting under uncertainty. View Details
      Keywords: Ethics; Corporate Governance; Contracts; Risk and Uncertainty; Air Transportation Industry
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      Gompers, Paul A. "Sky Air, Inc." Harvard Business School Case 297-110, June 1997. (Revised November 1998.)
      • November 1996 (Revised February 1997)
      • Case

      Farmington Fresh: Growers Changing Produce Distribution

      By: Ray A. Goldberg and Don Daniels
      Opening up of Asian markets for U.S. produce provided an opportunity for large-scale producers to develop their own packing house and airline to ship their product to Asian markets. Teaching Purpose: How do farmers take a proactive strategy in reaching global produce... View Details
      Keywords: Distribution; Global Strategy; Air Transportation; Asia; United States
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      Goldberg, Ray A., and Don Daniels. "Farmington Fresh: Growers Changing Produce Distribution." Harvard Business School Case 597-047, November 1996. (Revised February 1997.)
      • July 1996 (Revised January 1997)
      • Case

      Northwest Airlines: Strategic Alliance and Strategic Position--May 1996

      By: Leonard A. Schlesinger and Davis Dyer
      Describes the strategic position of Northwest Airlines in 1996 and discusses its financial rebound and changes and improvements since the 1993 restructuring agreement. Describes the company's new strategy and its management of principal strategic assets, focusing at... View Details
      Keywords: Air Transportation; Restructuring; Alliances; Competitive Strategy; Government Administration; Cooperation; Business Strategy; Air Transportation Industry; United States; Netherlands
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      Schlesinger, Leonard A., and Davis Dyer. "Northwest Airlines: Strategic Alliance and Strategic Position--May 1996." Harvard Business School Case 897-034, July 1996. (Revised January 1997.)
      • July 1996 (Revised January 1997)
      • Case

      Northwest Airlines: Brush with Bankruptcy (A)--November 1992

      By: Leonard A. Schlesinger and Davis Dyer
      Deals with Northwest's financial crisis between the fall of 1992 and the following spring. Northwest's leaders face the problem of how to meet an impending $600 million payment on the 1989 LBO loan when the airline had run out of cash. Concludes by outlining options... View Details
      Keywords: Air Transportation; Restructuring; Leveraged Buyouts; Crisis Management; Insolvency and Bankruptcy; Financial Strategy; Financial Crisis; Air Transportation Industry; United States
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      Schlesinger, Leonard A., and Davis Dyer. "Northwest Airlines: Brush with Bankruptcy (A)--November 1992." Harvard Business School Case 897-030, July 1996. (Revised January 1997.)
      • July 1996 (Revised January 1997)
      • Case

      Contest for Northwest Airlines 1989 (B), The

      By: Leonard A. Schlesinger and Davis Dyer
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      Schlesinger, Leonard A., and Davis Dyer. "Contest for Northwest Airlines 1989 (B), The." Harvard Business School Case 897-024, July 1996. (Revised January 1997.)
      • July 1996 (Revised January 1997)
      • Case

      Northwest Airlines: Rebuilding the Airline (A)--June 1990

      By: Leonard A. Schlesinger and Davis Dyer
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      Schlesinger, Leonard A., and Davis Dyer. "Northwest Airlines: Rebuilding the Airline (A)--June 1990." Harvard Business School Case 897-025, July 1996. (Revised January 1997.)
      • July 1996 (Revised January 1997)
      • Case

      Northwest Airlines: Rebuilding the Airline (B)--November 1990

      By: Leonard A. Schlesinger and Davis Dyer
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      Schlesinger, Leonard A., and Davis Dyer. "Northwest Airlines: Rebuilding the Airline (B)--November 1990." Harvard Business School Case 897-026, July 1996. (Revised January 1997.)
      • December 1995 (Revised September 2001)
      • Teaching Note

      Tale of Two Airlines in the Information Age: Or Why the Spirit of King George III Is Alive and Well! TN

      By: F. Warren McFarlan
      Teaching Note for (9-195-240). View Details
      Keywords: Air Transportation; Information Technology
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      McFarlan, F. Warren. "Tale of Two Airlines in the Information Age: Or Why the Spirit of King George III Is Alive and Well! TN." Harvard Business School Teaching Note 196-033, December 1995. (Revised September 2001.)
      • November 1995 (Revised January 1998)
      • Case

      Transformation of Pratt & Whitney North Haven (A)

      By: H. Kent Bowen, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch and John Schiavone
      Pratt & Whitney is a leader in the development and manufacturing of gas turbine engines for commercial and military aircraft. Economic conditions for the airline and defense industries are forcing the airplane engine builders to restructure. Ed Northern, a new general... View Details
      Keywords: Transformation; Restructuring; Production; Opportunities; Economy; Aerospace Industry; Manufacturing Industry; Connecticut
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      Bowen, H. Kent, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch, and John Schiavone. "Transformation of Pratt & Whitney North Haven (A)." Harvard Business School Case 696-066, November 1995. (Revised January 1998.)
      • July 1995 (Revised October 1995)
      • Background Note

      Electronic Commerce: Trends and Opportunities

      By: Lynda M. Applegate and Janis Lee Gogan
      In a 1966 Harvard Business Review article, Felix Kaufman implored general managers to think beyond their own organizational boundaries to the possibilities of interorganizational systems (IOS)--networked computers that enable companies to share information and... View Details
      Keywords: Internet and the Web; Trends; Opportunities
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      Applegate, Lynda M., and Janis Lee Gogan. "Electronic Commerce: Trends and Opportunities." Harvard Business School Background Note 196-006, July 1995. (Revised October 1995.)
      • March 1995 (Revised April 1995)
      • Case

      UAL Corporation

      By: Stuart C. Gilson and Jeremy Cott
      In the largest attempted employee-buyout in history, a large U.S. commercial airline seeks substantial wage concessions from its employees in return for 53% stake in the airline's commmon stock and guaranteed seats on the board of directors. Management must convince... View Details
      Keywords: Restructuring; Corporate Governance; Labor; Wages; Management Teams; Employee Ownership; Business and Shareholder Relations; Strategy; Value; United States
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      Gilson, Stuart C., and Jeremy Cott. "UAL Corporation." Harvard Business School Case 295-130, March 1995. (Revised April 1995.)
      • September 1994
      • Case

      American Airlines: Object Oriented Flight Dispatching Systems

      By: F. Warren McFarlan and Espen Andersen
      American Airlines Describes has organized and developed their Systems Operation Control (SOC) center in Dallas, from which the day-to-day running of the airline takes place. This case details the decision support system used by the flight dispatchers, and the... View Details
      Keywords: Technological Innovation; Product Development; Programs; Complexity; Technology Adoption; Air Transportation; Air Transportation Industry; United States
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      McFarlan, F. Warren, and Espen Andersen. "American Airlines: Object Oriented Flight Dispatching Systems." Harvard Business School Case 195-046, September 1994.
      • August 1994
      • Case

      Southwest Airlines: 1993 (Abridged Update)

      By: James L. Heskett
      Southwest Airlines management is faced with increasing competition. It must decide which of several route extensions provide the appropriate competitive response while preserving the internal culture that has made the airline so successful. View Details
      Keywords: Air Transportation; Business Strategy; Competitive Strategy; Management Teams; Organizational Culture; Air Transportation Industry
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      Heskett, James L. "Southwest Airlines: 1993 (Abridged Update)." Harvard Business School Case 395-025, August 1994.
      • June 1994 (Revised March 1995)
      • Case

      Swissair's Alliances (A)

      By: David B. Yoffie
      Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major... View Details
      Keywords: Alliances; Competitive Strategy; Globalization; Air Transportation Industry
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      Yoffie, David B. "Swissair's Alliances (A)." Harvard Business School Case 794-152, June 1994. (Revised March 1995.)
      • August 1993 (Revised April 1997)
      • Case

      Southwest Airlines: 1993 (A)

      By: James L. Heskett and Roger H. Hallowell
      Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture. View Details
      Keywords: Decisions; Cost Management; Profit; Marketing; Service Operations; Organizational Culture; Corporate Strategy; Expansion; Air Transportation Industry; United States
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      Heskett, James L., and Roger H. Hallowell. "Southwest Airlines: 1993 (A)." Harvard Business School Case 694-023, August 1993. (Revised April 1997.)
      • 1992
      • Chapter

      The Hubris of Regulated Competition in Airlines

      By: R. H.K. Vietor
      Keywords: Air Transportation; Governing Rules, Regulations, and Reforms; Air Transportation Industry
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      Vietor, R. H.K. "The Hubris of Regulated Competition in Airlines." In Economic Regulation: Theory and History, edited by J. High. Ann Arbor, MI: University of Michigan Press, 1992.
      • November 1990 (Revised June 1991)
      • Case

      American Airlines (A): Strategy in the 1990s

      By: Jay W. Lorsch and Gary W. Loveman
      American Airlines is pursuing a growth strategy through international and domestic route expansion. At the same time, the airline is working hard to cut costs while trying to provide the best customer service possible. Is this strategy achievable given the recent surge... View Details
      Keywords: Expansion; Air Transportation; Cost Management; Customer Focus and Relationships; Growth and Development Strategy; Air Transportation Industry; United States
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      Lorsch, Jay W., and Gary W. Loveman. "American Airlines (A): Strategy in the 1990s." Harvard Business School Case 491-044, November 1990. (Revised June 1991.)
      • spring 1990
      • Article

      Contrived Competition: Airline Regulation and Deregulation, 1925-88

      By: R. H.K. Vietor
      Keywords: Competition; Governing Rules, Regulations, and Reforms; Business History; Air Transportation Industry
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      Vietor, R. H.K. "Contrived Competition: Airline Regulation and Deregulation, 1925-88." Business History Review 64, no. 1 (spring 1990): 61–108.
      • March 1989
      • Supplement

      People Express, Update - January 1989

      By: D. Quinn Mills and G. Bruce Friesen
      Follow-up to People Express (A). Describes what happened to People Express Airlines after 1985. View Details
      Keywords: Outcome or Result; Air Transportation Industry
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      Mills, D. Quinn, and G. Bruce Friesen. "People Express, Update - January 1989." Harvard Business School Supplement 489-022, March 1989.
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