advertising - Publications - Faculty & Research

01 Jan 2007
News

Sir Martin S. Sorrell, MBA 1968

into one of the world's largest advertising and marketing services organizations. With revenues of around $12 billion, it comprises some of the most famous firms in advertising, marketing, and public relations. He is now positioning WPP... View Details

01 Jun 2008
News

New Face at Facebook

advertising arm, which generates more than half its revenue and employs thousands of people. In addition to developing an advertising network for Facebook, she will be in charge of marketing and human... View Details

Keywords: News, Library, Internet, and Other Services; Information

18 Mar 2014
News

The Oz of Data Opens the Curtain

Scott Howe Nineteenth-century Philadelphia retailer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Nearly 150 years later, Scott Howe (MBA 1994), president and CEO... View Details

Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Information

27 Apr 2020
News

How Brands Unwittingly Fund Disinformation

Keywords: Advertising, Public Relations, and Related Services; Professional Services

13 May 2022
News

When Keyword Poaching Pays Off

01 Apr 1999
News

A Vibrant Brand

his stock-in-trade as the advertising revenues for Vibe, Spin, and Blaze, the three magazines he now oversees at Vibe/Spin Ventures. As a founding member of the Vibe team, Clinkscales has watched the magazine's circulation grow from... View Details

Keywords: Susan Young

01 Oct 2018
News

Advancing Opportunities for Others

the whisper network, meaning we just put it out in our own networks. We didn't advertise on the web. We didn't advertise on TV. We just told people this is what we're doing. In two weeks, we had 100... View Details

Keywords: Finance

17 Feb 2011
News

Field Report: Rwanda

a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

29 Mar 2023
News

Robert Kraft Launches Campaign to Combat Antisemitism

person," as reported by CBS News. The campaign was launched through Kraft's Foundation to Combat Antisemitism and will feature public service television advertisements as well as a social media campaign. Kraft told the Associated Press... View Details

01 Jun 1997
News

Carla Small

the internal whispers telling her that her real love centered on children and families, however, she moved to Chicago and began a promising career as an advertising executive at Leo Burnett, Inc. "It was a great experience," Small says,... View Details

Keywords: Linda Goodspeed

01 Jun 2002
News

History Matters

marketing strategist in the wake of a softening economy, shrinking advertising budgets, and eroding consumer confidence, in addition to the aftershocks of September 11. “In this volatile environment, marketers and CEOs realize with new... View Details

01 Oct 2000
News

Internet Tsunami

system, much more so than in the United States," the New York Times (June 7, 2000) reported. Merchants, ranging from toy stores to fishmongers, pay a monthly fee to access Rakuten's e-commerce software and customer database. Merchants also enjoy low-cost View Details

Keywords: Nonstore Retailers; Retail Trade

01 Dec 2005
News

Style Check

Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a brand of... View Details

Keywords: Formula 1; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management

01 Mar 2004
News

The Weather Channel Forecast: Challenges Ahead

avoided asking cable operators for higher subscriber fees, currently about nine cents per household per month. Instead, it is looking to boost advertising revenue. Early this year, it began rolling out new computerized ad targeting... View Details

Keywords: Broadcasting (except Internet); Information

31 May 2013
News

Seeing the Light

EVANS: A second career emerges from a lifelong avocation. Photo courtesy of Chip Evans For decades, Chip Evans (MBA 1973) was a Mad Man in Manhattan, doing account work for major Fortune 500 clients at iconic advertising agencies such as... View Details

Keywords: painting; Arts, Entertainment

18 Jan 2018
News

Making a Mark in Multicultural Marketing

Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350 interactive campaigns, connecting... View Details

01 Feb 2000
News

He Begs to Differentiate

operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and... View Details

01 Feb 2000
News

Financial Services 24/7

industry is reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal - and inexpensive - chance to trade stock, apply for a loan, buy insurance, or pay a... View Details