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  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

looking at observational data on user traffic to Yelp from search engines, we find that Google’s exclusion of downstream competitors may have been effective. The share of Yelp’s traffic coming from Google has declined over this period,... View Details
Keywords: Dina Gerdeman
  • 10 Apr 2019
  • HBS Case

How Entrepreneurs Can Turn Lead Into Gold

Entrepreneurs aren’t short on ideas for exciting new products or companies, but they are often short-sighted when it comes to finding ways to fund and build those projects. “There is a huge amount of discussion about how you come up with a new entrepreneurial... View Details
Keywords: by Michael Blanding; Financial Services
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

rewards its most prolific contributors with the ability to meet other prolific contributors at face-to-face gatherings—something that many of them treasure. In return, the contributors are motivated to generate even more content for Yelp... View Details
Keywords: by Carmen Nobel
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

in the economic environment of the firm. The case can also be taught as a review session. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=109056 Yelp Harvard Business School Case... View Details
Keywords: Martha Lagace
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

implications for pay inequality and pay transparency Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54750 Digitizing Disclosure: The Case of Restaurant Hygiene Scores By: Dai, Weijia (Daisy), and Michael Luca Abstract— Collaborating with View Details
Keywords: Dina Gerdeman
  • 21 Mar 2016
  • HBS Case

Can Customer Reviews Be 'Managed?'

Online Reviews at TripAdvisor in the HBS case collection at hbr.org. I’m Brian Kenny and you’ve been listening to Cold Call, the official podcast of Harvard Business School. Related Article The Yelp Factor: Are Consumer Reviews Good for... View Details
Keywords: by Brian Kenny; Advertising; Travel
  • 18 Nov 2014
  • First Look

First Look: November 18

than 0.25 stars away at the end of our sample period. Moreover, the deviation grows significantly as a restaurant accumulates reviews over time. This suggests that large gains could be made by implementing optimal ratings, especially as View Details
Keywords: Sean Silverthorne
  • 01 Jun 2014
  • News

Alumni and Faculty Books for June 2014

strategy," and he describes how companies such as Yelp and Zynga have done it. The Political Economy of Empire in the Early Modern World edited by Sophus A Reinert and Pernille Røge (Palgrave Macmillan) Assistant Professor Reinert and his... View Details
  • 27 May 2014
  • First Look

First Look: May 27

competitive context. This support translates into purchase intention, real purchase, and more favorable online reviews in a study of over 10,000 Yelp posts. We argue that this "framing the game effect" is mediated by consumers'... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • First Look

March 8, 2016

that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from restaurant decisions to voting behavior. These findings often leverage unique data sets and methods ranging from... View Details
Keywords: Sean Silverthorne
  • 11 Oct 2016
  • First Look

October 11, 2016

restaurants for a three-month period, with randomization done at the restaurant level to assess the overall impact of advertisements. We find that advertising increases a restaurant’s Yelp page views by 25% on average. Advertising also... View Details
Keywords: Sean Silverthorne
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

company. Digitizing Disclosure: The Case of Restaurant Hygiene Scores By: Dai, Weijia (Daisy), and Michael Luca Abstract— Collaborating with Yelp and the city of San Francisco, we revisit a canonical example of quality disclosure by... View Details
Keywords: Dina Gerdeman
  • 04 Dec 2012
  • First Look

First Look: December 4

ratings for all restaurants on Yelp and compare them to the arithmetic averages displayed by Yelp. As of the end of our sample, a conservative finding is that roughly 25%-27% of restaurants are more than 0.15 stars away from the optimal... View Details
Keywords: Carmen Nobel