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  • 03 Nov 2015
  • First Look

November 3, 2015

available at this time. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/816029-PDF-ENG Harvard Business School Case 916-003 Launching Yelp Reservations (A) This case presents a multi-party negotiation among Yelp, current... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2020
  • Research & Ideas

The Unspoken Messages of COVID-19 Restrictions

partnership with the online review platform Yelp helped the researchers evaluate consumers’ interest in dining at restaurants as well as ordering food for delivery and takeout. The team found that: People across the US had largely stopped... View Details
Keywords: by Danielle Kost; Food & Beverage
  • 10 Mar 2021
  • News

Chasing the Silver Tsunami

via fax and phone, as nurses and patients struggled to find available and appropriate facilities and services. “It’s so obvious that if you live in a world where there are things like TripAdvisor and Yelp and Hotels.com, where you can... View Details
Keywords: Lisa Scanlon Mogolov; illustration by Dan Page; Nursing and Residential Care Facilities; Health, Social Assistance
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

looking at observational data on user traffic to Yelp from search engines, we find that Google’s exclusion of downstream competitors may have been effective. The share of Yelp’s traffic coming from Google has declined over this period,... View Details
Keywords: Dina Gerdeman
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

in the economic environment of the firm. The case can also be taught as a review session. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=109056 Yelp Harvard Business School Case... View Details
Keywords: Martha Lagace
  • 27 May 2014
  • First Look

First Look: May 27

competitive context. This support translates into purchase intention, real purchase, and more favorable online reviews in a study of over 10,000 Yelp posts. We argue that this "framing the game effect" is mediated by consumers'... View Details
Keywords: Sean Silverthorne
  • 21 Mar 2016
  • HBS Case

Can Customer Reviews Be 'Managed?'

Online Reviews at TripAdvisor in the HBS case collection at hbr.org. I’m Brian Kenny and you’ve been listening to Cold Call, the official podcast of Harvard Business School. Related Article The Yelp Factor: Are Consumer Reviews Good for... View Details
Keywords: by Brian Kenny; Advertising; Travel
  • 18 Nov 2014
  • First Look

First Look: November 18

than 0.25 stars away at the end of our sample period. Moreover, the deviation grows significantly as a restaurant accumulates reviews over time. This suggests that large gains could be made by implementing optimal ratings, especially as View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • First Look

March 8, 2016

that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from restaurant decisions to voting behavior. These findings often leverage unique data sets and methods ranging from... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2014
  • News

Alumni and Faculty Books for June 2014

strategy," and he describes how companies such as Yelp and Zynga have done it. The Political Economy of Empire in the Early Modern World edited by Sophus A Reinert and Pernille Røge (Palgrave Macmillan) Assistant Professor Reinert and his... View Details
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

company. Digitizing Disclosure: The Case of Restaurant Hygiene Scores By: Dai, Weijia (Daisy), and Michael Luca Abstract— Collaborating with Yelp and the city of San Francisco, we revisit a canonical example of quality disclosure by... View Details
Keywords: Dina Gerdeman
  • 11 Oct 2016
  • First Look

October 11, 2016

restaurants for a three-month period, with randomization done at the restaurant level to assess the overall impact of advertisements. We find that advertising increases a restaurant’s Yelp page views by 25% on average. Advertising also... View Details
Keywords: Sean Silverthorne
  • 04 Dec 2012
  • First Look

First Look: December 4

ratings for all restaurants on Yelp and compare them to the arithmetic averages displayed by Yelp. As of the end of our sample, a conservative finding is that roughly 25%-27% of restaurants are more than 0.15 stars away from the optimal... View Details
Keywords: Carmen Nobel