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  • All HBS Web  (278)
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  • Faculty Publications  (90)

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  • All HBS Web  (278)
    • News  (66)
    • Research  (125)
    • Multimedia  (2)
  • Faculty Publications  (90)
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  • 12 May 2009
  • First Look

First Look: May 12, 2009

winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second-generation company leader, was at a crossroads in how she wanted to grow the business that her father founded in 1997. Their View Details
Keywords: Martha Lagace
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

resulting wine. This decision is further complicated by the fact that ripe Riesling grapes can be vinified in two ways, resulting in two different styles of wine. Their relative prices would depend on the uncertain preference of consumers two years later, when the... View Details
Keywords: Martha Lagace
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