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Show Results For
- All HBS Web
(790)
- People (1)
- News (205)
- Research (447)
- Multimedia (10)
- Faculty Publications (191)
- May 2011
- Article
Effective Managers Say the Same Thing Twice (or More)
By: Tsedal Neeley and Paul Leonardi
How do effective managers get employees to act promptly? New research suggests that it's by making their requests at least twice. Though you may think redundancy is unnecessary and even a waste of time, a new study indicates that it helps your message cut through... View Details
Neeley, Tsedal, and Paul Leonardi. "Effective Managers Say the Same Thing Twice (or More)." Harvard Business Review 89, no. 5 (May 2011): 38–39.
- 2013
- Working Paper
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
- November 1993 (Revised March 1997)
- Case
Romeo Engine Plant
By: Amy P. Hutton and Robert S. Kaplan
A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now is to solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote... View Details
Keywords: Organizational Change and Adaptation; Motivation and Incentives; Management Practices and Processes; Groups and Teams; Performance Efficiency; Performance Improvement; Manufacturing Industry; Auto Industry
Hutton, Amy P., and Robert S. Kaplan. "Romeo Engine Plant." Harvard Business School Case 194-032, November 1993. (Revised March 1997.)
- 2014
- Working Paper
The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It
By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste... View Details
Teixeira, Thales S. "The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It." Harvard Business School Working Paper, No. 14-055, January 2014.
- 11 Apr 2011
- News
Teaching a 'Lean Startup' Strategy
- 02 May 2014
- Video
Saathi: 2014 New Venture Competition Social Enterprise Track Winner
- 30 Jan 2024
- Cold Call Podcast
Can Second-Generation Ethanol Production Help Decarbonize the World?
- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
- April 1997
- Case
Romeo Engine Plant (Abridged)
By: Robert S. Kaplan and Amy P. Hutton
A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote... View Details
Keywords: Cost Accounting; Cost Management; Groups and Teams; Employees; Performance Improvement; Auto Industry
Kaplan, Robert S., and Amy P. Hutton. "Romeo Engine Plant (Abridged)." Harvard Business School Case 197-100, April 1997.
- 15 Jul 2019
- News
People Make It So Hard to Ditch Plastic Straws
- 01 Jun 2022
- Blog Post
Five Lessons From My First Year at HBS
let alone HBS. I didn’t apply to Harvard for undergrad because I was too intimidated, and I almost did the same for HBS. I thought it’d be a waste of time, effort, and money... View Details
- 09 Aug 2011
- First Look
First Look: August 9
value by converting a waste stream into a useful and saleable by-product (i.e., implementing by-product synergy [BPS]). We show that BPS creates an operational synergy between two products that are jointly... View Details
Keywords: Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
close association between the characteristics of actors’ environment and the processes of network formation among actors. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50445 Accounting... View Details
Keywords: Sean Silverthorne
- 2001
- Case
Crown Point Cabinetry
By: Vijay Govindarajan, David VanderSchee and Julie Lang
In 1993, Brian Stowell, CEO of a family-owned cabinet manufacturing business, created a vision for his 85 employees that focused on high quality products with less rework and wasted material. Eliminating production line managers and adopting a team-based management... View Details
- 22 Mar 2023
- Blog Post
Decarbonization and Sustainable Production: Immersive Field Course in Denmark and the Netherlands
graduated in 2016 and realized that oil and gas may not be the career I was looking for due to the industry’s adverse environmental impact. The world was starting to move on to cleaner View Details
- Research Summary
A History of Green Entrepreneurship
This research recovers the history of the entrepreneurs and firms who developed green or “sustainable” businesses, identifies the multiple motivations behind their strategies, explores the clustering of green business in specific locations, and shows how the concept of... View Details
- 03 Jun 2019
- News
Collaborations, not tax breaks, are better for growth
- February 2007
- Case
South African Airways (A)
By: Joshua D. Margolis, Laura Morgan Roberts and Laura Winig
Amid efforts to engineer a turnaround at South African Airways (SAA), the CEO confronts an impending strike at the struggling company. How should the company address questions of distributive and procedural justice in post-Apartheid South Africa, and how should the CEO... View Details
Keywords: Fairness; Crisis Management; Employees; Employment; Growth and Development; Developing Countries and Economies; Air Transportation Industry; South Africa
Margolis, Joshua D., Laura Morgan Roberts, and Laura Winig. "South African Airways (A)." Harvard Business School Case 407-014, February 2007.