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Show Results For
- All HBS Web
(141)
- News (52)
- Research (85)
- Events (1)
- Multimedia (9)
- Faculty Publications (45)
- 07 Dec 2016
- HBS Case
Why Millennials Flock to Fintech for Personal Investing
through direct ads or referrals by early adopters who post about their services. “Their way to capture clients is through viral acquisition,” says Viceira. Lastly, fintech firms save costs by outsourcing money management expertise to... View Details
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
viral load more than 200 copies/ml despite ART. The sample sizes of the three groups were as follows: PVI, n=21; incentive choice, n=19; and passive control, n=70. Main outcome measure: Virologic suppression (plasma HIV-1 View Details
Keywords: Sean Silverthorne
- 20 Aug 2014
- News
With No Time to Lose
recent viral #icebucketchallenge campaign. But in this case, everyone who did the challenge also made a donation. “I can easily count more than 20 HBS people who have been actively building and serving on various roles as volunteers,”... View Details
Keywords: Margie Kelley
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
in improving its cost effectiveness,” says Greenstein. “Those efforts—and lessons learned—are relevant across many formats, not just PCs. There is so much more to come.” Related Reading: Dear Internet: You Are Extraordinary But Not Exceptional Advertising Symbiosis:... View Details
- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
it was an incredible example of the power of marketing, regardless of whether you have a better product.” Wiegele: “Since I design our ads and run our marketing, I’m always thinking about the ‘Dumb Ways to Die’ case and the Science of View Details
- 06 Mar 2012
- First Look
First Look: March 6
Science of Viral Ads Author:Thales Teixeira Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers... View Details
Keywords: Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
well-publicized general sales events: viral excitement on Twitter and the blogosphere draws more customers in, and full baskets of multiple goods (as opposed to “spearfishing” one item) are more cost-efficient to fulfill. Retailers that... View Details
- 01 Dec 2015
- News
Golden State of Mind
2004 investment, estimated at $18 million, had already appreciated about 20 times. This and other bets—including Hotmail (where Draper introduced the concept of viral marketing), Four11, Baidu, SolarCity, Tumblr, Twitter, and Yammer,... View Details
Keywords: Julia Hanna
- 14 Apr 2021
- News
The First Five Years: Mike Gandy Auzenne (MBA 2016)
applied to business school, we developed his story for the essays. We learned after he was admitted that the story went viral in the HBS admissions department and among some of the faculty. That essay, and we didn’t know this at the time,... View Details
- 24 Apr 2012
- First Look
First Look: April 24
costs; conditions when a startup should consider vertical integration; the nature of first- and late-mover advantage; and conditions that favor viral marketing. The note concludes with practical guidelines for early-stage entrepreneurs on... View Details
Keywords: Carmen Nobel
- 05 May 2009
- First Look
First Look: May 5, 2009
membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to influence each other's behavior. This potential viral or... View Details
Keywords: Martha Lagace
- 02 Feb 2016
- First Look
February 2, 2016
Harvard Business School Case 516-017 Flipkart: Transitioning to a Marketplace Model Sachin Bansal and Binny Bansal, cofounders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone View Details
Keywords: Sean Silverthorne
- 25 Mar 2014
- First Look
First Look: March 25
School Case 514-079 Dumb Ways to Die: Advertising Train Safety (A) The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept... View Details
Keywords: Sean Silverthorne
- 27 Sep 2011
- First Look
First Look: September 27
but impressive digital empire, riding waves of viral content. CEO Ben Huh prided himself on his ability to go from idea to implementation in just a few days, but this just-in-time method made strategic planning difficult. Profitable from... View Details
Keywords: Sean Silverthorne
- 26 May 2022
- News
Bidding Up
morning on October 12, 2020, a home security system captured a moment that would go viral on social media. [knocking] Bob Wilson: Paul? JH: Bob Wilson and his wife Mary had walked across the street to his colleague Paul Milgrom’s house to... View Details
- 10 Dec 2014
- News
Front-Row Seat
national interest was still going strong—but it was losing millions of dollars a year. Something had to change. Bradley, a slim, silver-haired man in his early 50s, spoke clearly but softly—a viral infection had damaged his vocal cords... View Details
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
entrepreneurial powerhouse. Carolyn’s mix of pep talk and tough love got Tyra to where she is today, and here they pay it forward to empower readers. Whether they’re writing about watching Tyra’s most imperfect moment go viral or how... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
treat non-hospitalized patients with COVID-19. Dapansutrile aims to selectively target the immune system’s intense inflammatory response to the SARS-CoV-2 viral infection that can lead to a “cytokine storm.” As such, it is well positioned... View Details