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      • Faculty Publications  (148)

      Value CaptureRemove Value Capture →

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      • July 2005 (Revised April 2006)
      • Case

      Carnival Cruise Lines

      By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli
      Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details
      Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry
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      Applegate, Lynda M., Robert Kwortnik, and Gabriele Piccoli. "Carnival Cruise Lines." Harvard Business School Case 806-015, July 2005. (Revised April 2006.)
      • 2005
      • Working Paper

      Wintel: Cooperation or Conflict

      By: Ramon Casadesus-Masanell and David B. Yoffie
      We study the incentives of complementors (producers of complementary products) to cooperate vs. compete and how these interact. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in... View Details
      Keywords: Investment; Price; Time Management; Product; Product Development; Research and Development; Conflict and Resolution; Motivation and Incentives; Value
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      Casadesus-Masanell, Ramon, and David B. Yoffie. "Wintel: Cooperation or Conflict." Harvard Business School Working Paper, No. 05-083, July 2005.
      • July 2004 (Revised September 2004)
      • Case

      Novell: CEO-led Turnaround and Growth Strategy

      By: Richard L. Nolan and Robert D. Austin
      Novell CEO Jack Messman tried to return the company to its leadership position in the software industry through a strategy that embraces Linux and other open source software. This case serves as an introduction to open source software and strategies based on open... View Details
      Keywords: Organizational Change and Adaptation; Value Creation; Open Source Distribution; Applications and Software; Intellectual Property; Business Strategy; Information Technology Industry
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      Nolan, Richard L., and Robert D. Austin. "Novell: CEO-led Turnaround and Growth Strategy." Harvard Business School Case 605-004, July 2004. (Revised September 2004.)
      • October 2002 (Revised December 2003)
      • Case

      eShip-4U

      By: Roy D. Shapiro and Timothy M. Laseter
      eShip is a small Israeli start-up with a potentially exciting new concept for the residential package-delivery value chain--the Automatic Delivery Machine (ADM). Much like today's ubiquitous ATMs, ADMs would allow consumers to have parcels delivered to a nearby ADM... View Details
      Keywords: Business Startups; Business Model; Service Operations; Logistics; Corporate Strategy; Information Technology; Competitive Strategy; Value Creation; Saving; Innovation and Invention; Transportation Industry; Service Industry; Shipping Industry; Israel; United States
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      Shapiro, Roy D., and Timothy M. Laseter. "eShip-4U." Harvard Business School Case 603-076, October 2002. (Revised December 2003.)
      • March 2002 (Revised June 2005)
      • Case

      AOL Time Warner, Inc.

      By: Stephen P. Bradley and Erin Sullivan
      AOL Time Warner, which has been billed as the "first fully integrated media and communications company of the Internet Century," raises the fundamental question of how value will be created and captured by the merger of AOL and Time Warner. This case describes just how... View Details
      Keywords: Mergers and Acquisitions; Internet and the Web; Value Creation; Organizational Culture; Consolidation; Change Management; Telecommunications Industry; Media and Broadcasting Industry; United States
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      Bradley, Stephen P., and Erin Sullivan. "AOL Time Warner, Inc." Harvard Business School Case 702-421, March 2002. (Revised June 2005.)
      • November 2000 (Revised July 2001)
      • Case

      Intuit QuickBooks

      By: Rajiv Lal and Punima P Kochikar
      Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online... View Details
      Keywords: Budgets and Budgeting; Decisions; Growth and Development; Brands and Branding; Market Participation; Problems and Challenges; Internet and the Web; Value; Web Services Industry
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      Lal, Rajiv, and Punima P Kochikar. "Intuit QuickBooks." Harvard Business School Case 501-054, November 2000. (Revised July 2001.)
      • October 2000
      • Case

      CDNow (A)

      By: Stephen P. Bradley, Christina Akers and Howard Reitz
      With CDnow's acquisition of N2K's Music Boulevard web site, this case deals with capturing value in the music industry with online sales. CDnow has the advantage of being one of the exclusive music online retailers on AOL but faces fierce competition from Amazon.com.... View Details
      Keywords: Marketing Strategy; Distribution Channels; Competition; Competitive Strategy; Value Creation
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      Bradley, Stephen P., Christina Akers, and Howard Reitz. "CDNow (A)." Harvard Business School Case 701-046, October 2000.
      • February 2000 (Revised December 2000)
      • Case

      Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?

      By: Charles King III and Das Narayandas
      Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative. View Details
      Keywords: Price; Strategy; Brands and Branding; Marketing Strategy; Product Development; Global Range; Public Opinion; Value Creation
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      King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.)
      • November 1999
      • Case

      Seminis Inc.

      By: Ray A. Goldberg, Jonathan West, Carin-Isabel Knoop and David Benedict Pearcy
      Seminis became the world leader in vegetable seeds through a series of acquisitions. This case describes the Seminis strategy toward capturing value, biotechnology, and international operations. View Details
      Keywords: Business Earnings; Acquisition; Profit; Global Strategy; Corporate Strategy; Valuation; Value Creation; Biotechnology Industry
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      Goldberg, Ray A., Jonathan West, Carin-Isabel Knoop, and David Benedict Pearcy. "Seminis Inc." Harvard Business School Case 600-030, November 1999.
      • February 1999
      • Case

      Volant Skis

      By: Steven C. Wheelwright and Matt Verlinden
      Volant brought innovation to the ski equipment industry in 1989 by developing a stainless steel ski. He claimed the skis could turn more easily, could hold an edge in icy conditions, and were more stable than aluminum or fiberglass skis. The company's "soft-flex"... View Details
      Keywords: Change Management; Technological Innovation; Growth and Development Strategy; Operations; Product Development; Performance Improvement; Quality; Corporate Strategy; Value Creation
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      Wheelwright, Steven C., and Matt Verlinden. "Volant Skis." Harvard Business School Case 699-129, February 1999.
      • December 1998
      • Case

      Retail Financial Services in 1998: Charles Schwab

      By: Stephen P. Bradley and Takia Mahmood
      Provides an overview of Charles Schwab's current strategy for retail financial services. Retail Financial Services in 1998 should be given to all students as background material. The class should then be split into groups, with each group receiving one of the following... View Details
      Keywords: Investment Funds; Management Analysis, Tools, and Techniques; Industry Structures; Competition; Competitive Strategy; Financial Services Industry
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      Bradley, Stephen P., and Takia Mahmood. "Retail Financial Services in 1998: Charles Schwab." Harvard Business School Case 799-052, December 1998.
      • December 1998
      • Case

      Retail Financial Services in 1998: Fidelity Investments

      By: Stephen P. Bradley and Takia Mahmood
      Provides an overview of Fidelity Investment's current strategy for retail financial services. Retail Financial Services in 1998 should be given to all students as background material. The class should then be split into groups, with each group receiving one of the... View Details
      Keywords: Investment Funds; Management Analysis, Tools, and Techniques; Industry Structures; Competition; Competitive Strategy; Financial Services Industry
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      Bradley, Stephen P., and Takia Mahmood. "Retail Financial Services in 1998: Fidelity Investments." Harvard Business School Case 799-053, December 1998.
      • December 1998
      • Case

      Retail Financial Services in 1998: First Union

      By: Stephen P. Bradley and Takia Mahmood
      Provides an overview of First Union's current strategy for retail financial services. Retail Financial Services in 1998 should be given to all students as background material. The class should then be split into groups, with each group receiving one of the following... View Details
      Keywords: Investment Funds; Management Analysis, Tools, and Techniques; Industry Structures; Competition; Competitive Strategy; Financial Services Industry
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      Bradley, Stephen P., and Takia Mahmood. "Retail Financial Services in 1998: First Union." Harvard Business School Case 799-054, December 1998.
      • December 1998
      • Case

      Retail Financial Services in 1998: Merrill Lynch

      By: Stephen P. Bradley and Takia Mahmood
      Provides an overview of Merrill Lynch's current strategy for retail financial services. Retail Financial Services in 1998 should be given to all students as background material. The class should then be split into groups, with each group receiving one of the following... View Details
      Keywords: Investment Funds; Management Analysis, Tools, and Techniques; Industry Structures; Competition; Competitive Strategy; Financial Services Industry
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      Bradley, Stephen P., and Takia Mahmood. "Retail Financial Services in 1998: Merrill Lynch." Harvard Business School Case 799-055, December 1998.
      • December 1998
      • Case

      Retail Financial Services in 1998: Travelers

      By: Stephen P. Bradley and Takia Mahmood
      Provides an overview of Travelers Group's current strategy for retail financial services. Retail Financial Services in 1998 should be given to all students as background material. The class should then be split into groups, with each group receiving one of the... View Details
      Keywords: Investment Funds; Management Analysis, Tools, and Techniques; Industry Structures; Competition; Competitive Strategy; Financial Services Industry
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      Bradley, Stephen P., and Takia Mahmood. "Retail Financial Services in 1998: Travelers." Harvard Business School Case 799-056, December 1998.
      • 1998
      • Chapter

      Capturing Value in the Network Era

      By: S. P. Bradley and R. L. Nolan
      Keywords: Value; Networks
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      Bradley, S. P., and R. L. Nolan. "Capturing Value in the Network Era." In Sense and Respond: Capturing Value in the Network Era, edited by Stephen P. Bradley and Richard L. Nolan. Boston: Harvard Business School Press, 1998.
      • 1998
      • Book

      Sense and Respond: Capturing Value in the Network Era

      By: S. P. Bradley and R. L. Nolan
      Keywords: Value; Networks
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      Bradley, S. P. and R. L. Nolan, eds. Sense and Respond: Capturing Value in the Network Era. Harvard Business School Press, 1998.
      • 1997
      • Working Paper

      Capturing Value in the Network Era

      By: Stephen P. Bradley and Richard L. Nolan
      Citation
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      Bradley, Stephen P., and Richard L. Nolan. "Capturing Value in the Network Era." Harvard Business School Working Paper, No. 97-061, February 1997.
      • August 1996 (Revised May 1997)
      • Case

      Delta & Pine Land: Measuring the Value of Transgenic Cotton

      By: Ray A. Goldberg and Charlotte A. Tasker
      Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should... View Details
      Keywords: Agribusiness; Joint Ventures; Marketing Strategy; Supply Chain Management; Performance Consistency; Information Technology; Transportation; Valuation; Biotechnology Industry
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      Goldberg, Ray A., and Charlotte A. Tasker. "Delta & Pine Land: Measuring the Value of Transgenic Cotton." Harvard Business School Case 597-005, August 1996. (Revised May 1997.)
      • Research Summary

      Managing Marketspace Service Interfaces

      By: Jeffrey F. Rayport

      Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

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