Publications

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26 May 2009
Research & Ideas

Improving Market Research in a Recession

board. Just as important as knowing where to cut research is knowing where not to cut. When marketers are creating fewer new ads and introducing fewer new products, it is doubly important to use rigorous pretesting to select the strongest... View Details

Keywords: by John Quelch

30 Aug 2017
News

The Surprising Power of Online Experiments

2019
White Paper

Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy

By: George Serafeim, T. Robert Zochowski and Jennifer Downing

Reimagining capitalism is an imperative. We need to create a more inclusive and sustainable form of capitalism that works for every person and the planet. Massive environmental damage, growing income and wealth disparity, stress, and depression within developed... View Details

Keywords: Impact-Weighted Accounts; IWAI; Background; Economic Systems; Economy; Corporate Social Responsibility and Impact; Measurement and Metrics; Financial Statements

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10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

solutions to this issue include membership-only stores or allowing for price matching so that the consumer is unlikely to leave the showroom without making a purchase. Retailers must find ways to get consumers or manufacturers to pay for the View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

November 2012
Case

CSIRO: The Light Metals Flagship Decision

By: Willy Shih, Margaret P. Pierson and Dawn Lau

This case explores the challenge of investing in basic research as a public good. CSIRO was Australia's leading science and research agency, and it was chartered to enhance national prosperity through R&D. Its Flagships program was designed to align research interests... View Details

08 Nov 2018
News

Bookshelf: November / December 2018

January 1998 (Revised February 2006)
Background Note

Creating Competitive Advantage

By: Pankaj Ghemawat and Jan W. Rivkin

A firm such as Schering-Plough that earns superior, long-run financial returns within its industry is said to enjoy a competitive advantage over its rivals. This note examines the logic of how firms create competitive advantage. It emphasizes two themes: First, to... View Details

Keywords: Competitive Advantage; Competitive Strategy; Management; Business Strategy; Growth and Development Strategy; Innovation Strategy; Management Practices and Processes; Value Creation; Pharmaceutical Industry

September–October 2016
Article

Growing New Corporate Businesses: From Initiation to Graduation

By: Sebastian Raisch and Michael Tushman

Large companies initiate many new businesses, but few of them reach scale. The ambidexterity literature describes how companies create exploratory businesses, but says little about how they subsequently scale these businesses. The strategy literature uses real option... View Details

Keywords: Ambidexterity; Comparative Case Study; Corporate Venturing; Exploration; Organization Design; Real Option Theory; Organizational Design; Corporate Strategy; Corporate Entrepreneurship

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March 2021
Technical Note

Competitive Strategy in International Construction

By: John D. Macomber and Emrah Ergelen

Construction of buildings and infrastructure is one of the largest industries in the world in terms of volume. It is also one of the most physically risky, financially uncertain, and politically impacted. The industry is highly fragmented since there are few economies... View Details

Keywords: Construction; Infrastructure; Strategy; Marketing Strategy; Competitive Strategy; Strategic Planning; Global Range; Construction Industry

August 2022
Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas

In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details

Tax evasion generates billions of dollars of losses in government revenue and creates large distortions, especially in developing countries. A growing, mostly theoretical literature argues that information flows are central to understanding effective taxation. This... View Details

October 2008 (Revised March 2010)
Case

PlanetTran

By: Lauren H. Cohen and Christopher J. Malloy

PlanetTran is an environmentally-friendly car service that utilizes a fleet of hybrid cars in providing livery service to corporations and individuals. The founder, Seth Riney, is evaluating outside funding options in order to expand the company, and has met several... View Details

Keywords: Business Growth and Maturation; Venture Capital; Investment; Management Analysis, Tools, and Techniques; Expansion; Value

18 Feb 2009
First Look

First Look: February 18, 2009

in order to capture value in the by-product market ("full+ conversion"), or only convert part of its waste into by-product so as not to flood the by-product market ("partial conversion"). As waste is now a useful input... View Details

Keywords: Martha Lagace

2017
Article

New Venture Milestones and the First Female Board Member

By: Alicia DeSantola, Lakshmi Ramarajan and Julie Battilana

We explore the antecedents of the addition of the first woman to the boards of directors of entrepreneurial ventures. Building on research on resource dependency, we propose that new ventures are most likely to add the first woman to their boards at three developmental... View Details

Keywords: Boards Of Directors; Governing and Advisory Boards; Entrepreneurship; Gender; Diversity; Technology Industry; United States

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29 Jan 2014
Working Paper Summaries

The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It

Keywords: by Thales S. Teixeira

28 Feb 2023
Blog Post

Celebrating Socioeconomic Diversity and Inclusion at HBS (Part 1)

The week of February 27 to March 3 is the inaugural Socioeconomic Inclusion (SEI) Week. HBS will be participating in events that highlight and celebrate socioeconomic diversity and inclusion on campus. This week is a powerful reminder of the View Details

August 2002 (Revised June 2006)
Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar

In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details

Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry

28 Nov 2007
Research & Ideas

B2B Branding: Does it Work?

enterprise customers. They cannot do so economically using the traditional direct sales force. Second, if left unattended, individual managers will each do their own ad hoc marketing. The result will be a hodgepodge of corporate logos,... View Details

Keywords: by John Quelch; Consumer Products

April 2017 (Revised March 2024)
Case

Making Target the Target: Boycotts and Corporate Political Activity

By: Nien-hê Hsieh and Victor Wu

Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details