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Publications

Publications

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  • All HBS Web  (556)
    • People  (3)
    • News  (161)
    • Research  (321)
    • Events  (7)
    • Multimedia  (2)
  • Faculty Publications  (58)

Show Results For

  • All HBS Web  (556)
    • People  (3)
    • News  (161)
    • Research  (321)
    • Events  (7)
    • Multimedia  (2)
  • Faculty Publications  (58)
← Page 7 of 556 Results →
  • 21 Apr 2008
  • Research & Ideas

The New Math of Customer Relationships

to have packaged and measured the relationships in a way that made sense to a lot of people. Q: Many companies approach creating a good customer experience as a discrete action: a customer satisfaction program, for example. But your books... View Details
Keywords: by Sean Silverthorne
  • 01 Sep 2023
  • News

Money Does Grow on (Family) Trees

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

Airbnb in shaping its offering, it wasn’t enough for Gebbia and cofounder Brian Chesky. In order to uncover more opportunities for improvement, they made the unusual move of using their own services, envisioning a perfect experience and... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

discovery work to validate the problem or their target customers. While gut feel or personal experience with a problem can be a strong signal there is a problem to solve, without proper product discovery work you won’t truly know if you... View Details
Keywords: by Julia Austin
  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

Their research suggests that transparency on dating sites—as simple as allowing users to see the identity and photos of those who “swiped right” to show their interest—improves engagement for both men and women. Since Match.com launched... View Details
Keywords: by Kara Baskin
  • 16 Feb 2024
  • Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

postings and social media and impressions from informal conversations. “Companies invest tens of millions of dollars on user experience for customers, but don't bring any of that discipline to applicant... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • 01 Dec 2023
  • News

Endless Possibilities

millennials for spontaneous connections, Tinder is now in a different phase in its evolution as the 18- to 24-year-old Gen Z users enter the dating world. Its “relationship goals” feature offers six options, with 40 percent of View Details
Keywords: Julia Hanna
  • 03 May 2011
  • First Look

First Look: May 3

things, and events. They provide contexts in which executives and employees can interact to create new meaning. Phronetic leaders use metaphors and stories to convert their experience into tacit knowledge that others can use. They exert... View Details
Keywords: Sean Silverthorne
  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

Apple boasts that more than one billion songs have been purchased from its iTunes music service. That sounds like a great number—until you consider that an estimated ten million users of Internet-based peer-to-peer (p2p) networks are... View Details
Keywords: by Sean Silverthorne; Music
  • 26 May 2015
  • First Look

First Look: May 26

Gilchrist, Duncan S., Michael Luca, and Deepak Malhotra Abstract— Do higher wages elicit reciprocity and lead to increased productivity? In a field experiment with 266 employees, we find that paying higher wages, per se, does not have a... View Details
Keywords: Sean Silverthorne
  • 13 Jul 2021
  • Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

negativity online makes people experience and share more negative emotions came from Facebook. In a controversial 2012 experiment, the social media giant secretly altered the news feeds of 689,003 users to... View Details
Keywords: by Kristen Senz; Media & Broadcasting
  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor... View Details
Keywords: by Julia Hanna
  • 29 Aug 2006
  • First Look

First Look: August 29, 2006

Business School Case 706-496 Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new View Details
Keywords: Sean Silverthorne
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

legislative and regulatory calls for increased competition. The material entry of a third rating agency (Fitch) to the competitive landscape offers a unique experiment to empirically examine how, in fact, increased competition affects the... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2023
  • In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
  • 18 Mar 2013
  • HBS Case

HBS Cases: LEGO

Although it isn't part of the admissions criteria, experience playing with LEGOs can come in handy at Harvard Business School. When Stefan H. Thomke teaches his new case about the iconic toy company, he gives students eight-studded LEGO... View Details
Keywords: by Maggie Starvish; Entertainment & Recreation
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

users to reconsider whether they will continue using the platform. Critics say all these radical moves are akin to lighting Twitter investors’ money on fire. But is there a method to Musk’s madness? Andy Wu is an assistant professor of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • 01 Dec 2023
  • News

Thinking Ahead

consumer-fitness experience and grounded it in medical science for a chronic disease population?” asks Lee, a 2023–2024 Blavatnik Fellow who will spend her fellowship year developing and testing an on-demand video prototype. Exercise can... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 25 Jul 2023
  • Blog Post

Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow

understanding of the challenges businesses face operating in marginalized communities, especially companies addressing the racial wealth gap. Working alongside BrightUp will enable me to gain first-hand experience with a Black founding... View Details
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

data-id=_/mDiFwaKGIcrwxD50eGAV][/div] TikTok’s short-form video content is designed for short attention spans, but sampling seems to lead to craving—people rarely watch just one. Among digital media, the data show TikTok holds its billion View Details
Keywords: by John Deighton and Leora Kornfeld
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