Publications

November 1999 (Revised March 2000)
Case

Florida Department of Citrus

By: Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy

The Florida Department of Citrus (FDOC) is a state agency responsible for the welfare of the Florida citrus industry. This case describes the FDOC's efforts to turn around grapefruit juice consumption. Using a health message, Dan Santangelo, the FDOC's new director,... View Details

Keywords: Marketing Strategy; Organizational Change and Adaptation; Change Management; Management Teams; Product Marketing; Demand and Consumers; Food and Beverage Industry; Florida

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March 2022
Article

Assessing the Impact of the COVID-19 Pandemic on Clinician Ambulatory Electronic Health Record Use

By: A Jay Holmgren, Lance Downing, Mitchell Tang, Christopher Sharp, Christopher Longhurst and Robert S. Huckman

Objective: The COVID-19 pandemic changed clinician electronic health record (EHR) work in a multitude of ways. To evaluate how, we measure ambulatory clinician EHR use in the United States throughout the COVID-19 pandemic.

Materials and Methods: We use EHR... View Details

Keywords: Health Care; Electronic Health Records; Productivity; COVID-19 Pandemic; Health Care and Treatment; Health Pandemics; Information Technology; Performance Productivity; United States

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Read Now

June 2005 (Revised May 2006)
Case

Covisint (A): The Evolution of a B2B Marketplace

By: Lynda M. Applegate and Elizabeth Collins

Ford Motor Co., General Motors, and DaimlerChrysler--the three original equipment manufacturers (OEMs) that dominated the automotive industry throughout the 20th century--launched Covisint in February 2000 as an industry supply chain exchange that would drive out cost... View Details

Keywords: Business Model; Supply Chain Management; Business Startups; Management Teams; Manufacturing Industry; Auto Industry; United States

September 2019 (Revised December 2019)
Case

Google: To TVC or Not to TVC?

By: William R. Kerr and Carl Kreitzberg

In late 2018, evidence emerged that many of Google’s temporary help agency workers, vendors, and independent contractors (“TVCs”) were unhappy with the company. TVCs, who reportedly made up 49.95% of Google’s 170,000-person global workforce, had raised concerns of... View Details

April 2002 (Revised July 2002)
Case

Imagicast

By: John T. Gourville and Alison Berkley Wagonfeld

Imagicast has brought to market an interactive, multimedia retail kiosk designed to increase product sales. In spite of promising projections by industry analysts and detailed demand forecasts by Imagicast management, the company has yet to sell a single kiosk. Time... View Details

Keywords: Forecasting and Prediction; Crisis Management; Product Launch; Demand and Consumers; Sales; Technology; Retail Industry; United States

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08 Mar 2012
Research & Ideas

Unplugged: What Happened to the Smart Grid?

efficiency, remote troubleshooting, and customer personalization—has been delayed despite wide acceptance by many experts that the existing power system is falling far short of America's energy needs. In 2009, energy demand in the View Details

Keywords: by Dina Gerdeman; Energy; Utilities

January 2023 (Revised April 2025)
Case

Peloton Interactive (A)

By: Suraj Srinivasan, Lynn S. Paine and David Lane

Early in February 2022, the board of Peloton Interactive faced some knotty challenges. Immense pandemic demand for its stationary exercise bicycles and treadmills had prompted the firm to scale up production rapidly. But as gyms reopened and the virulence of the virus... View Details

Keywords: Corporate Governance; Governing and Advisory Boards; Growth Management; Investment Activism; Leadership; Entertainment and Recreation Industry; Sports Industry; United States

06 Jun 2023
Cold Call Podcast

The Opioid Crisis, CEO Pay, and Shareholder Activism

Keywords: Re: Suraj Srinivasan; Health; Pharmaceutical; Distribution

March 1996 (Revised February 1999)
Case

Vistakon: 1 Day Acuvue Disposable Contact Lenses

By: Alvin J. Silk, Bruce Issacson and Marie Bell

Vistakon, an independent and entrepreneurial subsidiary of Johnson & Johnson, pioneered the production and marketing of disposable contact lenses with the 1987 launch of Acuvue, the first disposable extended-wear lens--a soft contact lens that patients wear for a... View Details

Keywords: Advertising Campaigns; Business Subsidiaries; Business Startups; Corporate Entrepreneurship; Price; Risk Management; Marketing; Product Positioning; Production; Performance Effectiveness; Consumer Products Industry; United States

09 Jul 2024
Research & Ideas

Are Management Consulting Firms Failing to Manage Themselves?

After nearly a decade of uninterrupted growth, strategic consulting firms are now facing one of their most challenging periods in memory, prompting widespread cutbacks in staff and changes to recruiting. How did these firms get to this painful point? In response to... View Details

Keywords: by David Fubini; Consulting

28 Jul 2008
Research & Ideas

Making the Decision to Franchise (or not)

"It's possible to think about this in a global context," says Datar. "If my organization is operating in the United States and in China, that demands a very creative response in organizational structure." View Details

Keywords: by Julia Hanna; Retail

November 2006 (Revised July 2021)
Case

Kerr-McGee

By: Robin Greenwood and André Perold

Activist investors Carl Icahn and Barry Rosenstein acquire a stake in Oklahoma-based company Kerr-McGee. They demand two board seats and ask the company to make several operational and financial changes, including the repurchase of equity and divestiture of their... View Details

Keywords: Investment Activism; Restructuring; Equity; Investment; Management; Governance Controls; Corporate Strategy; Chemical Industry; Energy Industry; United States

January 2022 (Revised February 2022)
Case

Envision Group

By: Gunnar Trumbull, Bonnie Yining Cao and Dawn H. Lau

Based in China, Envision was one of the world’s leading Greentech companies. Chief Executive Officer Lei Zhang had set the goal of achieving carbon neutrality across the company’s global operations and supply chain by 2022 and 2028 respectively. As part of its... View Details

Keywords: Green Technology; Climate Change; Emerging Markets; Information Technology; Strategy; Management; Renewable Energy; Energy Policy; Environmental Sustainability; Manufacturing Industry; Auto Industry; Green Technology Industry; Battery Industry; China; United States; Japan; United Kingdom; France

04 May 2010
First Look

First Look: May 4

plan, has implications jointly for DCF and stock prices. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/210039-PDF-ENG United Breaks Guitars John Deighton and Leora KornfeldHarvard Business School Case 510-057 When social media... View Details

Keywords: Martha Lagace

Forthcoming
Article

Dynamic Competition for Customer Memberships

By: Cristian Chica, Julian Jimenez-Cardenas and Jorge Tamayo

A competitive two-period membership (subscription) market is analyzed. Two symmetric firms charge a “membership” fee that allows consumers to buy products or services at a given unit price for both periods. Firms can choose between long- or short-term memberships. When... View Details

Keywords: Competitive Price Discrimination; Membership; Dynamic Competition; Competition; Price; Consumer Behavior; Business Model

September 2017 (Revised December 2019)
Case

Miami Price: Bidding on an Iconic Transit-Oriented Development Site

By: Charles F. Wu, Aaron Stolear, Vitali Bourchtein and Sayiddah Fatima McCree

13th Floor-Adler, a partnership of 13th Floor Investments and Adler Group, was compiling a response to a Miami-Dade County Request for Proposal (RFP). The RFP's prize was the opportunity to develop a 7.5+/- acre parking lot, adjacent to a heavy-rail rapid transit... View Details

Keywords: Land Valuation; Real Estate Development; Real Estate; Land Markets; Land Investment; Property; Design; Valuation; Real Estate Industry; Miami

07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

787 was showcased to the public from behind the hangar doors on July 8, 2007. Boeing marketers had done a terrific job of positioning the Dreamliner as a step change improvement in air travel, all but blocking out news around the rival Airbus 380. The hype had brought... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

June 2023
Case

Tractor Supply Co

By: David L. Ager and Michael A. Roberto

In February 2023, Hal Lawton, CEO of Tractor Supply Co, the largest farm and ranch retailer in the United States reflected on the company’s 70% growth between 2019 and 2022. Economists had begun to predict an economic downturn and experts were predicting softening... View Details

Keywords: COVID-19 Pandemic; Demand and Consumers; Economic Slowdown and Stagnation; Organizational Change and Adaptation; Retail Industry