Unilever - Publications - Faculty & Research

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

Unilever is instructive. In India, Turkey and other developing countries, the firm was an early mover in appointing nationals to senior management positions, and in making broad social investments. It was still almost regulated out of... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical

09 Dec 2021
News

Higher Returns

stick needs to be emphasized a little bit more. Unilever announced that they're going to spend a billion euros attempting to align their products with their customer's values. They're spending that money on ways to cut fossil fuels from... View Details

01 Sep 2010
News

Fair Trade

company, only some brands were thought capable of being globalized. While Lux was a global giant, Unilever’s strategies with its other brands reflected a persistent belief in the dissimilarities rather than the similarities among markets. Like all consumer products... View Details

Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade

04 Feb 2014
First Look

First Look: February 4

states, thereby helping increase the incomes of 80-100 million farmer families across the country. However, despite its success, Amul is beginning to come under increasing pressure. Multinationals like Nestlé and Unilever are increasing... View Details

Keywords: Sean Silverthlorne

07 Feb 2012
First Look

First Look: February 7

to prevent the mishandling of public information, the entire industry was being impacted. Saint-Amand is faced with the challenge of deciding how best to handle this crisis. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/412004-PDF-ENG Sustainable Tea at... View Details

Keywords: Sean Silverthorne

21 May 2019
Blog Post

Asian Pacific American Heritage Month at HBS

up in a traditional Chinese family. Prior to HBS, I worked at Unilever in both the Shanghai and Tokyo offices. I am also a failed serial entrepreneur, with my first company founded while I worked at Unilever, and the subsequent three... View Details

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

the early stages. Masks should be made mandatory. Some social-distancing needs to be enforced. Simultaneously, public and private hospital facilities need augmenting in order to reduce fatalities.” Aneja, a former managing director at View Details

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