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Show Results For
- All HBS Web
(1,357)
- People (7)
- News (299)
- Research (612)
- Events (1)
- Multimedia (14)
- Faculty Publications (240)
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- 01 Dec 2016
- News
Vive la Madeleine!
And Viana himself put in 300,000 of his own capital. It all added up to roughly 1.5 million—not the 2.8 million of his original proposal, but enough to be awarded rights to the brand in November 2014. Finding a View Details
- 01 Mar 2019
- News
Action Plan: Fruit of the Vine
Knudsen Cowles: building for the future at the family vineyard in Oregon’s Willamette Valley (photo by Hilary Bobel Cronon) When they inherited the family vineyard a decade ago, Page Knudsen Cowles (MBA 1983) and her three brothers knew... View Details
Keywords: Ryan Jones
- 27 Aug 2019
- News
Sweating It Out in Philly; Whiskey Flights in Portland
Clubs News Clubs News Philly Club Builds Sweat Equity with SLT’s Amanda Freeman A dozen intrepid alumni from the HBS Club of Philadelphia recently worked up quite a sweat to learn more about the fitness industry from wellness entrepreneur... View Details
Keywords: Margie Kelley
- 01 Jun 2013
- News
Brick by Brick
he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas. While the number of View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
sending someone a teddy bear card; we’re sending a teddy bear that emerges out of a card,” says Rose. The kiosk model is effective, but scaling quickly can be costly and time-consuming. And while the team has begun investing in their online approach, hoping to View Details
- 01 Apr 2000
- News
Getting the Message
Global Internet Practice. He previously served as founder and CEO of an interactive brand marketing consultancy, where he developed patented applications to help corporations build relationships between... View Details
Keywords: Susan Young
- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and... View Details
- 01 Apr 1998
- News
Going For The Summit
company, explains the former American Express marketing executive, an online firm "must delay profitability to build brand equity." In other ways, however, doing business on the Web is unique. Like mountain... View Details
Keywords: Caroline Chauncey
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
- 28 Mar 2019
- News
California Alumni Explore Role of Capitalism in Addressing Climate Change
this series are to build a network of alumni interested in engaging with this issue, to share perspectives on the role of business in confronting climate change, and to show our students, alumni, and the world that HBS understands that... View Details
Keywords: Margie Kelley
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined... View Details
Keywords: Dan Morrell
- 15 Dec 2024
- News
Editor's Letter
Illustration by Antonio Giovanni Pinna Illustration by Antonio Giovanni Pinna Change is hard. I am reminded of this every time I get a new laptop and there are new, generational expectations that require me to hunt down videos of overly caffeinated youths walking me... View Details
- 13 Feb 2019
- News
We’re All Going to Get Hacked
nobody understands how it’s all put together. So my software goes in and analyzes every pathway, every port, every protocol, every application, every piece of data. And we build a software model, and just like a software model, you can... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
an increased awareness of and preference for the brand immediately following the release and premiere of the film at both the 2013 Toronto International Film Festival and 2014 Tribeca Film Festival. “We believe this was the first time a... View Details
- 21 May 2021
- News
See Us Unite for Change
Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the... View Details
- 01 Mar 2004
- News
Toy Story
in their own right — but also a substantial investment in marketing to build brand awareness,” says Abercrombie. Neurosmith competes in a category in which LeapFrog spends over $50 million a year on... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the months leading up to the... View Details
- 07 Oct 2024
- News
On the Move: Nikos Bartzoulianos (MBA 2008)
particularly admire? One is an HBS grad, AG Lafley (MBA 1977), who led such a big turnaround at Procter & Gamble. Pankaj Bhalla and Austin Lally also at P&G, are two others. I loved how much emphasis they put on talent development and View Details
- 01 Dec 2016
- News
Carving a Niche
strategy for building Faction embraces that aura of distinction (“for the few” is one tagline) while leveraging several key retailing trends. “The average size of an interesting, exciting brand is smaller... View Details
Keywords: Julia Hanna
- 01 Dec 2013
- News
Len Schlesinger Returns
Limited Brands, I had to transition from a knockoff design and speed-sourcing model to building brands and coming to grips with what that meant to our portfolio of businesses. There is nothing more dramatic... View Details