Turn - Publications - Faculty & Research

02 Oct 2019
Cold Call Podcast

Can Gimlet Turn a Podcast Network into a Disruptive Platform?

Keywords: Re: John A. Deighton & Jeffrey F. Rayport; Media & Broadcasting

28 Jun 2011
News

Turn Your Group into a True Team

05 May 2003
Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

Companies often use rigorous R&D processes to guide new product development, but are much less scientific when it comes to creating services. Not Bank of America, which has turned Atlanta-area branches into consumer laboratories.... View Details

Keywords: by Stefan Thomke; Banking; Financial Services

December 15, 2015
Article

Don't Turn Your Sales Team Loose Without a Strategy

By: Frank V. Cespedes and Steve Thompson

When formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close. However, few firms clarify... View Details

Keywords: Strategy; Salesforce Management

Citation

Register to Read

24 Mar 2006
Conference Presentation

Turning Themselves in: Why Some Firms Self-disclose Regulatory Violations

By: Michael W. Toffel

Keywords: Governance Compliance; Corporate Governance

Citation

25 Jul 2015
News

John discusses how to turn irrationality into an advantage

20 Feb 2019
News

Rocket-tunity: Can Private Firms Turn a Profit in Space?

27 Feb 2017
News

Achieving Universal Coverage Without Turning to a Single Payer

10 Apr 2019
HBS Case

How Entrepreneurs Can Turn Lead Into Gold

colleagues David R. Clough, Tommy Pan Fang, and Balagopal Vissa, Wu recently conducted a review to examine how the entrepreneurial community thinks about acquiring resources, publishing their work in the paper, Turning Lead Into Gold: How... View Details

Keywords: by Michael Blanding; Financial Services

January 2018 (Revised May 2019)
Case

Adeo Health Science: Turning a Product into a Brand

By: Elizabeth A. Keenan and Jill Avery

For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details

Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Health Industry; United States; North America

Citation

Educators

Purchase

13 Nov 2019
News

Don't Turn Your Marketing Function Over to AI Just Yet

Keywords: Artificial intelligence

06 Jan 2012
News

When Polls Turn Up the Wrong Number

February 23, 2012
Blog Post

How to Turn an Obstacle into an Asset

By: Leonard A. Schlesinger, Charles F. Kiefer and Paul B. Brown

Citation

Read Now

January 2008
Supplement

Procter & Gamble Brazil (B): Turning to Success

By: Rosabeth Moss Kanter and Matthew Bird

Supplements with the (A) Case. View Details

Keywords: Change Management; Competency and Skills; Consumer Products Industry; Brazil

Citation

Purchase

13 Jan 2011
News

Mentoring Program Turns Cameras on Its Young Clients

07 Oct 2019
News

WeWork Investors Turned Off by ‘Sloppy’ IPO Filings

23 Jan 2019
News

High CEO Churn, and the 401(k) Turns 40

24 Jun 2013
Research & Ideas

Is Your iPhone Turning You Into a Wimp?

Affects Our Behavior. It turns out that working on a relatively large machine (like a desktop computer) causes users to act more assertively than working on a small one (like an iPad). “We wanted to study how interacting with a device... View Details

Keywords: by Carmen Nobel; Technology; Consumer Products