Turn - Publications - Faculty & Research

04 Dec 2019
News

Alphabet Turns a Page and a Brin

01 Mar 2018
News

Turning Point: One Step at a Time

Christina Wallace (MBA 2010) (illustration by Gisela Goppel) Christina Wallace (MBA 2010) (illustration by Gisela Goppel) I cheated on the mile run in junior high gym class. I was a chubby girl who spent every moment of free time practicing piano, reading Nancy Drew,... View Details

Keywords: Christina Wallace (MBA 2010)

May 2022
Supplement

Maestro Pizza (E): Turning up the Heat

By: Ramon Casadesus-Masanell and Fares Khrais

Citation

Purchase

July 2002
Article

How Serial Acquirers Turn No-Growth Into Growth

By: David F. Hawkins

Keywords: Growth and Development; Mergers and Acquisitions

Citation

Find at Harvard

07 Mar 2011
News

Turning the Tables on a Fear-Mongering Attack

15 Sep 2011
News

Three Ways to Turn Setbacks into Progress

23 Mar 2016
News

Can Three Words Turn Anxiety Into Success?

15 Dec 2017
News

WiTricity Takes a Turn Toward Electric-Car Charging

Keywords: Motor Vehicle and Parts Dealers; Retail Trade

10 Apr 2019
HBS Case

How Entrepreneurs Can Turn Lead Into Gold

colleagues David R. Clough, Tommy Pan Fang, and Balagopal Vissa, Wu recently conducted a review to examine how the entrepreneurial community thinks about acquiring resources, publishing their work in the paper, Turning Lead Into Gold: How... View Details

Keywords: by Michael Blanding; Financial Services

January 2018 (Revised May 2019)
Case

Adeo Health Science: Turning a Product into a Brand

By: Elizabeth A. Keenan and Jill Avery

For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details

Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Health Industry; United States; North America

Citation

Educators

Purchase

06 Jan 2012
News

When Polls Turn Up the Wrong Number

05 May 2003
Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

Companies often use rigorous R&D processes to guide new product development, but are much less scientific when it comes to creating services. Not Bank of America, which has turned Atlanta-area branches into consumer laboratories.... View Details

Keywords: by Stefan Thomke; Banking; Financial Services

December 15, 2015
Article

Don't Turn Your Sales Team Loose Without a Strategy

By: Frank V. Cespedes and Steve Thompson

When formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close. However, few firms clarify... View Details

Keywords: Strategy; Salesforce Management

Citation

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