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  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

chronicles the brand's origins, life experiences, and evolution over time in a selectively constructed story." Keinan recently participated in an e-mail interview about the research and its importance for marketing strategies. Martha... View Details
Keywords: by Martha Lagace

    What You Don't Know About Making Decisions

    Most executives think of decision making as a singular event that occurs at a particular point in time. In reality, though, decision making is a process fraught with power plays, politics, personal nuances, and institutional history. Leaders who recognize this make... View Details

    • February 2013 (Revised February 2014)
    • Case

    Phu My Hung

    By: John Macomber and Dawn H. Lau
    Privately held city development promoters decide whether to partner on next phase or go it alone in a 20-year, 4000-acre project. Set outside of Ho Chi Minh City, Vietnam, this decades-long project led by two Taiwanese families reshaped and built the economic... View Details
    Keywords: Urban Development; Infrastructure; Real Estate Industry; Viet Nam
    Related
    • 09 Jan 2018
    • First Look

    First Look at New Research and Ideas, January 9, 2018

    October 2017 American Journal of Emergency Medicine Describing Wait Time Bottlenecks for ED Patients Undergoing Head CT By: Rogg, Jonathan G., Robert S. Huckman, Michael Lev, Ali Raja, Yuchiao Chang, and Benjamin White Abstract—Study... View Details
    Keywords: Sean Silverthorne
    • July 2022
    • Article

    The Developmental Origins and Behavioral Consequences of Attributions for Inequality

    By: Antonya Marie Gonzalez, Lucia Macchia and Ashley V. Whillans
    Attributions, or lay explanations for inequality, have been linked to inequality-relevant behavior. In adults and children, attributing inequality to an individual rather than contextual or structural causes is linked to greater support for economic inequality and less... View Details
    Keywords: Equality and Inequality; Behavior; Perception
    Related
    • 28 Feb 2024
    • Blog Post

    African American Student Union Spotlight on Entrepreneurship

    The HBS African American Student Union (AASU) aims to create a close-knit community for its members from the time they choose to join HBS, through their transition to the second year, and extending beyond graduation. In this feature, we... View Details
    • 16 Dec 2002
    • Lessons from the Classroom

    Marrying Distance and Classroom Education

    fostering long-time learning. One of those things that I took away was what a tremendous challenge it was to try to generate an online discussion in advance of the face-to-face.— Brian DeLacey DL: That's one point, yes, but we do that pretty much all the time. That's... View Details
    Keywords: by Sean Silverthorne
    • 21 Nov 2023
    • Research & Ideas

    Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

    Goldenberg says, where the crisis can be framed as an opportunity for learning and improvement. If remote employees felt isolated during the pandemic, for example, a leader using a repurposing strategy might have reminded workers that they had more opportunity to spend... View Details
    Keywords: by Kristen Senz
    • 28 Mar 2018
    • Blog Post

    Event Planning for Recruiting Success - Part 1

    optimize your time and choose an effective event format? Is a Company Presentation right for us? At HBS, Company Presentations are held either off-campus at a local hotel or restaurant or on-campus in a classroom. Our classrooms seat up... View Details
    Keywords: All Industries
    • Web

    Actively Addressing Unconscious Bias in Recruiting - Recruiting

    bias in which people tend to gravitate towards others who look, act, and think as they do. In recruiting specifically, unconscious bias and affinity bias often express themselves as a preference for one candidate or another because of “... View Details
    • 21 Feb 2017
    • First Look

    First Look at New Research: February 21

    “linguistic-cultural expats” who, while neither native to the lingua franca nor the organization’s home culture, surprisingly have the easiest time adjusting to language changes. Neeley demonstrates that language can serve as the conduit... View Details
    Keywords: Carmen Nobel
    • 26 May 2009
    • Research & Ideas

    Improving Market Research in a Recession

    seeking to shave 10 to 20 percent off of research budgets. In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing, or segmentation. That is certainly not the case now. At the same View Details
    Keywords: by John Quelch
    • 15 Aug 2023
    • Research & Ideas

    Why Giving to Others Makes Us Happy

    to create conditions where helping people might feel good for the actor.” Plus, setting up both corporate and private giving programs properly may lead people to donate their time and money more often, she notes. At a View Details
    Keywords: by Michael Blanding
    • Web

    How Coaching Can Help You - Alumni

    select an available appointment in 12twenty (our recruiting platform). Important note: If your preferred coach does not have available appointments posted in 12twenty, reach out to the coach directly via email. To do this, click "Email... View Details
    • 09 Jun 2015
    • First Look

    First Look: June 9, 2015

    beneficial effect reverses (i.e., cost transparency backfires) when it is revealed that a firm's profit margins are high relative to those of its competitors. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=48019 Paying Up for Fair Pay: Consumers... View Details
    Keywords: Sean Silverthorne
    • 17 Oct 2023
    • HBS Case

    With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

    starting to see the benefits,” Ofek says. “A lot of startups are incorporating subscription models into their business plans, partly because investors are pushing companies toward these models.” A recent analysis revealed that subscription-based companies have grown... View Details
    Keywords: by Jay Fitzgerald; Consumer Products; Information; Information Technology
    • 15 May 2024
    • Research & Ideas

    A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

    automation but prefer higher levels of automation for others than themselves,” De Freitas says. “This is because they think that they are better at driving than increasingly automated systems. We believe this creates a barrier to... View Details
    Keywords: by Rachel Layne; Transportation; Auto
    • 01 Dec 2023
    • Blog Post

    8 FAQs on the MBA Application

    is useful as you finalize your applications in the next few weeks! We also encourage you to check out the FAQs webpage and our Pep Talk video series. Top 5 Questions We Get from Applicants 1. Does HBS have a preference between the GMAT... View Details
    • 18 Sep 2012
    • First Look

    First Look: September 18

      PublicationsSidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan Authors:Francesca Gino Publication:Harvard Business Review Press, forthcoming Abstract You may not realize it but simple, irrelevant factors can have profound consequences on... View Details
    Keywords: Sean Silverthorne
    • 17 Feb 2010
    • First Look

    First Look: Feb. 17

    motivational anchor. Consequently, mail-in rebates either can serve to enhance or to dampen purchase intention depending on a consumer's underlying motivation. In other words, rebates offer consumers a means to justify a preferred course... View Details
    Keywords: Martha Lagace