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  • January 2017
  • Supplement

Hello Alfred: Come Home Happy — Operating the Business Model Exercise

By: Joseph B. Fuller and Christopher Payton
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details
Keywords: Growth and Development Strategy; Internet and the Web; Business Startups; Service Operations; Service Industry; New York (city, NY); Boston
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Fuller, Joseph B., and Christopher Payton. "Hello Alfred: Come Home Happy — Operating the Business Model Exercise." Harvard Business School Spreadsheet Supplement 317-705, January 2017.
  • September 2020
  • Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
  • 09 Sep 2015
  • Research & Ideas

Leadership Lessons of the Great Recession: Options for Economic Downturns

company’s competitiveness after the downturn ends? For the last five years, we have been studying layoffs and their alternatives. Our goal with this research is to help leaders understand when it makes sense... View Details
Keywords: by Sandra Sucher & Susan Winterberg; Aerospace; Electronics
  • 2007
  • Chapter

Collaborative R&D in Management: The Practical Experience of Fenix and TruePoint in Bridging the Divide Between Scientific and Managerial Goals

By: Michael Beer and Niclas Adler
The gap between theory and practice has been of concern to both practitioners and academics, yet other than pleas to close the gap with more accessible writing by academics and more interest in research by practitioners few systematic efforts have been made to close... View Details
Keywords: Transformation; Knowledge Management; Management; Goals and Objectives; Performance Effectiveness; Performance Improvement; Practice; Research and Development; Social and Collaborative Networks; Theory; Value; United States
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Beer, Michael, and Niclas Adler. "Collaborative R&D in Management: The Practical Experience of Fenix and TruePoint in Bridging the Divide Between Scientific and Managerial Goals." In Handbook of Collaborative Management Research, edited by A. B. Shani, N. Adler, N. Mohrman, W. A. Pasmore, and B. Stymne. Sage Publications, 2007.
  • 26 Aug 2013
  • Lessons from the Classroom

Built for Global Competition from the Start

focused mainly on the challenges of starting a company in a specific country—such as Argentina or Thailand—instead of launching internationally from the get-go, as many... View Details
Keywords: by Kim Girard; Education
  • January 2010
  • Article

Buy Local? The Geography of Successful Venture Capital Expansion

By: Henry Chen, Paul A. Gompers, Anna Kovner and Josh Lerner
We document geographic concentration by both venture capital firms and venture capital-financed companies in three metropolitan areas: San Francisco, Boston, and New York. We find that venture capital firms locate in regions with high success rates of venture... View Details
Keywords: Venture Capital; Expansion; Success; Capital; Geographic Location; Business Units; Corporate Accountability; Business Offices; Goals and Objectives; Mission and Purpose; Investment Funds; Corporate Governance; Boston; New York (state, US); San Francisco
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Chen, Henry, Paul A. Gompers, Anna Kovner, and Josh Lerner. "Buy Local? The Geography of Successful Venture Capital Expansion." Journal of Urban Economics 67, no. 1 (January 2010): 90–110.
  • 12 Jul 2020
  • Book

The Harvard Business School Faculty Summer Reader 2020

Compete: Why Honest Conversations about Your Company’s Capabilities Are the Key to a Winning Strategy When company leaders can't hear the voices of their workers, serious... View Details
Keywords: by Staff
  • July 1976 (Revised April 1983)
  • Case

Corning Glass Works: The Electronic Products Division (A)

By: Michael Beer
Describes a division of Corning Glass Works that finds itself with deep financial and organizational problems. Severe conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction and morale is low. Provides sufficient... View Details
Keywords: Business Divisions; Change Management; Transformation; Employees; Working Conditions; Business or Company Management; Organizational Change and Adaptation
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Beer, Michael. "Corning Glass Works: The Electronic Products Division (A)." Harvard Business School Case 477-024, July 1976. (Revised April 1983.)
  • 13 Sep 2021
  • Research & Ideas

Science: The Unlikely Frontier for New Business Ideas

Grounding innovation in science also results in more unique products. For companies with thousands of patents, the value difference quickly adds up. "If you are willing dive into View Details
Keywords: by Avery Forman
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

World Series just completed with a Boston Red Sox sweep of the Colorado Rockies, we asked Elberse to discuss the business of sports marketing and View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 14 Jun 2004
  • Research & Ideas

The Big Money for Big Projects

road improvement project built through the heart of the city. Ann Cullen: The Big Dig in Boston is coming to completion. In terms of project... View Details
Keywords: by Ann Cullen; Financial Services
  • September 1991 (Revised December 1991)
  • Case

G. Heileman Brewing Co. (A): Power Failure At PowerMaster

By: Stephen A. Greyser
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry
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Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
  • 12 Oct 1999
  • Research & Ideas

Porter’s Perspective: Competing in the Global Economy

therefore, become unique local centers of innovation for the likes of mutual funds, venture capital, and biotechnology in Greater Boston or aircraft equipment and design, boat and shipbuilding, and metal... View Details
Keywords: Re: Michael E. Porter
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

Tracking Study, Teixeira and colleagues question whether advertisers are striking the right balance between entertaining and promoting their brands. Could companies entertain less and get consumers to buy... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 16 Oct 2006
  • Research & Ideas

Report from China: The New Entrepreneurs

Travel Dates: June 11-18 Travel Party: Fifteen people, including nine faculty members. Locations: The cities of Beijing, Hangzhou, and Shanghai. Companies and institutions visited include Tsinghua Science... View Details
Keywords: by Sean Silverthorne
  • 21 Nov 2011
  • Lessons from the Classroom

The New Challenge of Leading Financial Firms

managers or executives at banks, insurance companies, asset management or private equity firms, or hedge funds. Groysberg and Healy will teach the program in England, in India, in China, and on the HBS View Details
Keywords: by Carmen Nobel; Financial Services
  • 16 Apr 2008
  • Lessons from the Classroom

Chris Christensen: Legend of the Classroom

colleague of Christensen's at this time, once observed that this tendency "led to much closer study of company situations. The strong appeal of [his] cases and of his writing about them is embodied and... View Details
Keywords: by Deborah Blagg; Education
  • 23 Apr 2001
  • Research & Ideas

The Gulf: It’s a Family Affair

A conversation with John Davis, author of "Challenges Facing Family Companies in the Gulf Region" Family Business Review, vol XIII, no. 3, September 2000. Q: Where does family business take you?... View Details
Keywords: by Wendy Guild & Andrea Schulman
  • February 2003 (Revised October 2003)
  • Case

Cable Data Systems

By: Paul W. Marshall and Todd H Thedinga
Describes the operating challenges of Cable Data Systems (CDS), a minority-owned cable installation company with a dual mission of maximizing profits and providing employment opportunities to minorities in urban markets. Following the merger of two cable installation... View Details
Keywords: Selection and Staffing; Employment; Forecasting and Prediction; Urban Scope; Cost Management; Infrastructure; Labor Unions; Demand and Consumers; Demographics; Media and Broadcasting Industry; Telecommunications Industry; Boston
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Marshall, Paul W., and Todd H Thedinga. "Cable Data Systems." Harvard Business School Case 803-132, February 2003. (Revised October 2003.)
  • 10 Jan 2023
  • Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

physically and emotionally, about these events? How did they motivate you going forward? What are 1-2 lowlights from your experience? It could be that one time you really thought the company was dead or when... View Details
Keywords: by Julia Austin
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