Television Advertising - Publications - Faculty & Research

01 Jun 2007
News

Uncorked

“they needed a token broad” — with Scott Paper Company, where, among other things, she made an advertising breakthrough: getting an ad for sanitary napkins on television for the first time. Recalled... View Details

Keywords: sanitary napkins; Advertising, Public Relations, and Related Services; Professional Services

05 Feb 2009
Research & Ideas

In Praise of Marketing

commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a nationwide audience. The... View Details

Keywords: by John Quelch; Advertising

Richard R. Deupree

In 1930, Deupree was the first individual not of the Procter or Gamble names to head the company. Under Deupree’s leadership, the company became the country’s leading seller of consumer products. Deupree also put Procter & Gamble on the path toward becoming the... View Details

Keywords: Personal Care & Home Products

L. Lowry Mays

Beginning with one small radio station in 1972, Mays went on to create a massive media empire under the name Clear Channel Communications. Mays was particularly aggressive in acquiring new entities as deregulation spread to the radio and telecommunications industries.... View Details

Keywords: Entertainment & Broadcast Media

01 Dec 1999
News

The Message and the Media: Advertising's Brave New World

Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details

Keywords: Peter K. Jacobs

Mary W. Lawrence

Lawrence built one of the fastest growing advertising agencies in the 20th century, earning billings of over $100 million in less than five years. She broke the conventional mold of television View Details

Keywords: Services

01 Apr 2000
News

Getting the Message

state-of-the-art graphics, to target the right audience, and to measure responses instantly. But many experts contend that Internet advertising is still in its infancy. There is a widely held belief that in the future we will compare... View Details

Keywords: Susan Young

29 Mar 2023
News

Robert Kraft Launches Campaign to Combat Antisemitism

person," as reported by CBS News. The campaign was launched through Kraft's Foundation to Combat Antisemitism and will feature public service television advertisements as well as a social media campaign.... View Details

17 Feb 2011
News

Field Report: Rwanda

a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

01 Dec 2009
News

What’s On?

KILAR After working at Amazon.com for nine years, in 2007 Jason Kilar (MBA ’97) became CEO of Hulu, the service that brings popular television programming and movies to computers via high-quality streaming video. Hulu, free and... View Details

Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment; News, Library, Internet, and Other Services; Information

02 Sep 2016
Op-Ed

The Twitter Election

7,772, and he widens his lead on retweets. Trump has been tweeting more energetically, but Clinton is way more efficient in number of tweeters per tweet.As she did in 2008, Clinton is relying more heavily on traditional media with over $100 million spent so far on... View Details

Keywords: by John Quelch and Thales Teixeira

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS Centennial Business Summit in... View Details

Keywords: by Martha Lagace

19 Sep 2016
News

Thomas S. Murphy (MBA 1949)

times, and I had given the finest presentation he had ever heard,” recalls Murphy. “That cold call—and HBS—set me on a path to building my self-confidence and developing the skills to succeed in business.” After graduating as a Baker Scholar, Murphy worked in View Details

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

The Super Bowl isn’t just a mainstage for football’s two best teams. With over 100 million viewers tuned in, and 30-second spots going for more than $5 million, the big game also represents one of the highest stakes advertising events of... View Details

Keywords: Re: Multiple Faculty; Telecommunications

14 Sep 2016
Research & Ideas

Web Surfers Have a Schedule and Stick to It

is crucial to online success. A recent research paper offers insights that carry unexpected implications for advertisers or anyone else trying to capture that attention. The Empirical Economics of Online Attention was written by Andre... View Details

Keywords: by Julia Hanna; Retail; Web Services

06 Mar 2007
First Look

First Look: March 6, 2007

this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707031 Brightcove and the Future of Internet Television Harvard Business School Case 707-457 Brightcove, a technology and services provider to content owners in the... View Details

Keywords: Martha Lagace

01 Dec 2006
News

One-on-One with Jeff Hicks

HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

01 Jan 2007
News

Sir Martin S. Sorrell, MBA 1968

into one of the world's largest advertising and marketing services organizations. With revenues of around $12 billion, it comprises some of the most famous firms in advertising, marketing, and public relations. He is now positioning WPP... View Details

Profile

Rachel Honeth

television station in South Bend, Indiana. But while pursuing her undergraduate degree at Northwestern, she discovered that, "I was interested in the marketing and advertising aspect of sports rather... View Details

Publications