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      • May 2024
      • Supplement

      gWorks (A)

      By: Richard S. Ruback and Royce Yudkoff
      In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details
      Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Talent and Talent Management; Customer Relationship Management; Technology Adoption; Information Infrastructure; Digital Platforms; Growth Management; Applications and Software; Risk and Uncertainty; Technology Industry; United States
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      Ruback, Richard S., and Royce Yudkoff. "gWorks (A)." Harvard Business School Multimedia/Video Supplement 224-721, May 2024.
      • May 2024
      • Supplement

      gWorks (B)

      By: Richard S. Ruback and Royce Yudkoff
      In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details
      Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Talent and Talent Management; Customer Relationship Management; Technology Adoption; Information Infrastructure; Digital Platforms; Growth Management; Applications and Software; Risk and Uncertainty; Technology Industry; United States
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      Ruback, Richard S., and Royce Yudkoff. "gWorks (B)." Harvard Business School Multimedia/Video Supplement 224-722, May 2024.
      • May 2024
      • Supplement

      Miami’s Climate Tech Potential (B): The 2024 Tech Hub Proposal

      By: Rosabeth Moss Kanter and Jacob A. Small
      Miami-Dade County led the work to get South Florida designated a national climate resilience tech hub, the only one of 31 focused on climate change, an urgent major issue for the region in light of global warming and sea level rise. Venture capitalists saw the... View Details
      Keywords: Climate Change; Venture Capital; Investment; Entrepreneurship; Green Technology; Government Administration; City
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      Kanter, Rosabeth Moss, and Jacob A. Small. "Miami’s Climate Tech Potential (B): The 2024 Tech Hub Proposal." Harvard Business School Supplement 324-135, May 2024.
      • May 2024
      • Case

      SofMedica Group: Managing Growth

      By: Boris Groysberg and Sarah L. Abbott
      SofMedica Group had expanded from its origins as a medical equipment distributor in Romania to a holding company with four business lines operating in six countries. This expansion had been driven by SofMedica’s mission: to make cutting edge medical technology... View Details
      Keywords: Growth; Healthcare Access; Healthcare; Medical Devices; Medical Equipment & Devices; Medical Care; Eastern Europe; Quality Management System; Health Care and Treatment; Growth Management; Education; Organizational Change and Adaptation; Quality; Leadership; Mission and Purpose; Expansion; Developing Countries and Economies; Technological Innovation; Health Industry; Medical Devices and Supplies Industry; Europe; Romania
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      Groysberg, Boris, and Sarah L. Abbott. "SofMedica Group: Managing Growth." Harvard Business School Case 424-027, May 2024.
      • May 2024 (Revised April 2025)
      • Case

      Leading Culture Change at Microsoft Western Europe

      By: Amy C. Edmondson and Cat Huang
      In 2023, Cindy Rose, President of Microsoft Western Europe, faced a critical decision. Rose grappled with the potential impact of widespread layoffs on psychological safety and the cultural transformation she had championed since her arrival. When Rose had first joined... View Details
      Keywords: Leadership; Organizational Culture; Transformation; Collaborative Innovation and Invention; Job Cuts and Outsourcing; Problems and Challenges; Motivation and Incentives; Groups and Teams; Business or Company Management; Technology Industry; Europe
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      Edmondson, Amy C., and Cat Huang. "Leading Culture Change at Microsoft Western Europe." Harvard Business School Case 624-096, May 2024. (Revised April 2025.)
      • May 2024 (Revised February 2025)
      • Case

      Lowe's: Improving the Total Home Strategy

      By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani
      In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details
      Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry; United States; North Carolina
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      Ofek, Elie, K. Shelette Stewart, and Alicia Dadlani. "Lowe's: Improving the Total Home Strategy." Harvard Business School Case 524-054, May 2024. (Revised February 2025.)
      • May 2024
      • Teaching Note

      Making Progress at Progress Software (A) and (B)

      By: Katherine Baldiga Coffman, Hannah Riley Bowles, Emma Ronzetti and Alexis Lefort
      Teaching Note for HBS Case Nos. 924-010 and 924-011. View Details
      Keywords: Leading Change; Organizational Culture; Performance Evaluation; Prejudice and Bias; Employee Relationship Management; Personal Development and Career; Technology Industry
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      Coffman, Katherine Baldiga, Hannah Riley Bowles, Emma Ronzetti, and Alexis Lefort. "Making Progress at Progress Software (A) and (B)." Harvard Business School Teaching Note 924-004, May 2024.
      • May 2024
      • Case

      LinkedIn Corporation, 2024

      By: David B. Yoffie, George Gonzalez and Emily Grandjean
      By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details
      Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Technology Industry; Sunnyvale
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      Yoffie, David B., George Gonzalez, and Emily Grandjean. "LinkedIn Corporation, 2024." Harvard Business School Case 724-484, May 2024.
      • May 2024
      • Case

      Pernod Ricard: Uncorking Digital Transformation

      By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney
      This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details
      Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe
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      Bojinov, Iavor, Edward McFowland III, François Candelon, Nikolina Jonsson, and Emer Moloney. "Pernod Ricard: Uncorking Digital Transformation." Harvard Business School Case 624-095, May 2024.
      • May 2024
      • Supplement

      HubSpot and Motion AI (B): Generative AI Opportunities

      By: Jill Avery
      The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details
      Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States
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      Avery, Jill. "HubSpot and Motion AI (B): Generative AI Opportunities." Harvard Business School Supplement 524-088, May 2024.
      • May 2024 (Revised January 2025)
      • Technical Note

      Education Technology: A Technical Note

      By: Boris Groysberg
      This note considers educational technology as it intersects with HR technology. View Details
      Keywords: Edtech; HR; AI; Data Science; Competency and Skills; Talent and Talent Management; Human Resources; Personal Development and Career; Technology Industry; Technology Industry; United States
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      Groysberg, Boris. "Education Technology: A Technical Note." Harvard Business School Technical Note 424-003, May 2024. (Revised January 2025.)
      • May 2024
      • Case

      A New Aiera for Equity Research

      By: Joseph Pacelli, Charles CY Wang and James Barnett
      Aiera (pronounced “era”) co-founder and CEO Ken Sena considers strategic pathways to growth for the artificial intelligence (AI)-powered platform used to source, verify, and transcribe earnings calls, company presentations, and other corporate events. View Details
      Keywords: Financial Reporting; Financial Statements; Business Startups; Entrepreneurship; AI and Machine Learning; Growth and Development Strategy; Technology Industry; Technology Industry; Technology Industry; United States
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      Pacelli, Joseph, Charles CY Wang, and James Barnett. "A New Aiera for Equity Research." Harvard Business School Case 124-008, May 2024.
      • May 2024
      • Teaching Note

      AI21 Labs in 2023: Strategy for Generative AI

      By: David Yoffie
      Teaching Note for HBS Case 724-383. The case has 3 important teaching purposes: First, what are the advantages and disadvantages of imitation? (e.g., Should AI21 imitate OpenAI with a chatbot?) Second, what are the advantages and disadvantages of keeping new technology... View Details
      Keywords: AI; Generative Ai; Generative Models; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Business Model; Business Startups; Open Source Distribution; Competitive Advantage; Technology Industry; Israel
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      Yoffie, David. "AI21 Labs in 2023: Strategy for Generative AI." Harvard Business School Teaching Note 724-461, May 2024.
      • May 2024
      • Article

      The Health Risks of Generative AI-Based Wellness Apps

      By: Julian De Freitas and G. Cohen
      Artifcial intelligence (AI)-enabled chatbots are increasingly being used to help people manage their mental health. Chatbots for mental health and particularly ‘wellness’ applications currently exist in a regulatory ‘gray area’. Indeed, most generative AI-powered... View Details
      Keywords: AI and Machine Learning; Well-being; Governing Rules, Regulations, and Reforms; Applications and Software
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      De Freitas, Julian, and G. Cohen. "The Health Risks of Generative AI-Based Wellness Apps." Nature Medicine 30, no. 5 (May 2024): 1269–1275.
      • April 2024
      • Case

      Managing AI Risks in Consumer Banking

      By: Suraj Srinivasan, Satish Tadikonda, Paul Dongha, Manoj Saxena and Radhika Kak
      In early 2024, Ruth Jones, head of digital banking at Signa Bank, a (fictitious) European consumer bank, was thinking about how to best incorporate GenAI capabilities to improve efficiencies and create new ways to improve the customer experience. Where were the biggest... View Details
      Keywords: Customer Relationship Management; AI and Machine Learning; Risk Management; Opportunities; Customization and Personalization; Banking Industry; Europe
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      Srinivasan, Suraj, Satish Tadikonda, Paul Dongha, Manoj Saxena, and Radhika Kak. "Managing AI Risks in Consumer Banking." Harvard Business School Case 124-093, April 2024.
      • April 2024
      • Case

      Dr. Tom Mihaljevic and Cleveland Clinic

      By: Linda A. Hill and Lydia Begag
      In December 2022, Dr. Tomislav (“Tom”) Mihaljevic, CEO and President of Cleveland Clinic, was reflecting on the last few years at the hospital, marked both by unprecedented challenges and remarkable achievements. Cleveland Clinic had recently been ranked the world’s... View Details
      Keywords: Recruitment; Retention; Analytics and Data Science; Digital Transformation; Digital Platforms; Innovation and Management; Innovation Leadership; Human Capital; Leadership Development; Leadership Style; Leading Change; Organizational Culture; Organizational Structure; Organizational Change and Adaptation; Mission and Purpose; Outcome or Result; Performance Evaluation; Health Pandemics; Goals and Objectives; Health Industry; Cleveland; London; Abu Dhabi; Florida; Ohio
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      Hill, Linda A., and Lydia Begag. "Dr. Tom Mihaljevic and Cleveland Clinic." Harvard Business School Case 424-031, April 2024.
      • April 2024
      • Teaching Note

      Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain

      By: Shirley Lu and Robert S. Kaplan
      Teaching Note for HBS Case No. 123-076. View Details
      Keywords: Carbon Emissions; Blockchain; Supply Chain; Green Technology; Climate Change; Environmental Sustainability
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      Lu, Shirley, and Robert S. Kaplan. "Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain." Harvard Business School Teaching Note 124-079, April 2024.
      • 2024
      • Working Paper

      Human-Computer Interactions in Demand Forecasting and Labor Scheduling Decisions

      By: Caleb Kwon, Ananth Raman and Jorge Tamayo
      We investigate whether corporate officers should grant managers discretion to override AI-driven demand forecasts and labor scheduling tools. Analyzing five years of administrative data from a large grocery retailer using such an AI tool, encompassing over 500 stores,... View Details
      Keywords: AI and Machine Learning; Forecasting and Prediction; Working Conditions; Performance Productivity
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      Kwon, Caleb, Ananth Raman, and Jorge Tamayo. "Human-Computer Interactions in Demand Forecasting and Labor Scheduling Decisions." Working Paper, April 2024.
      • April 2024
      • Case

      Qualcomm, Inc. in 2024

      By: David B. Yoffie and Sarah von Bargen
      Qualcomm was facing a new era in 2024. After a judge’s adverse anti-trust decision almost destroyed Qualcomm’s business model, the company was victorious on appeal. The new CEO was optimistic about new growth opportunities in technologies such as 5G, AI, and augmented... View Details
      Keywords: Business Model; Lawsuits and Litigation; Growth and Development Strategy; Organizational Change and Adaptation; Valuation; Business Strategy; Technology Industry; United States; China
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      Yoffie, David B., and Sarah von Bargen. "Qualcomm, Inc. in 2024." Harvard Business School Case 724-477, April 2024.
      • April 2024
      • Supplement

      Recycle & Re-Match: The Future of Soccer Turfs

      By: George Serafeim
      Keywords: Carbon Emissions; Carbon Abatement; Sustainability; Recycling; Waste Management; Technology; Entrepreneurial Management; Business Growth and Maturation; Business Model; Decisions; Energy Conservation; Investment Return; Profit; Technological Innovation; Patents; Growth and Development Strategy; Market Entry and Exit; Digital Platforms; Wastes and Waste Processing; Business Strategy; Competition; Expansion; Technology Adoption; Sports; Environmental Sustainability; Entrepreneurship; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Denmark; Netherlands; France; United States; Pennsylvania; Europe
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      Serafeim, George. "Recycle & Re-Match: The Future of Soccer Turfs." Harvard Business School Multimedia/Video Supplement 124-707, April 2024.
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