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Show Results For
- All HBS Web
(394)
- People (1)
- News (145)
- Research (149)
- Events (1)
- Multimedia (5)
- Faculty Publications (69)
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- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
emotions. Bruce Harreld (Entrepreneurial Management) I met Steve Jobs many times over twenty years, and one word always comes to mind—passion. Steve was always passionate about everything he did. No detail was too small to escape his passion for what he called... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
the surface of your head, so you're never going to get to the deep areas of the brain with EEG," Karmarkar explains. The fMRI uses a giant magnet, often 3 Teslas strong, to track the blood flow throughout the brain as test subjects respond to visual, audio, or... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
tasted a Cabernet Sauvignon in one of Napa Valley's tasting rooms were not permitted to ship the wine directly to their home. In 2002, direct-to-consumer shipping was either banned or overly cumbersome in 37... View Details
Keywords: Martha Lagace
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
strategies. Consider Nestlé, a food company that reformulates its products in response to regional tastes for spices and sweets. In this "local value creation" configuration, the span of control for regional business managers is... View Details
Keywords: by Robert Simons
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
populous that drove a Toyota Prius in 2008, and the pro-environmental voting record of each city's delegates to the California legislature. They then matched cities that had adopted green-building policies to cities that had not. "We tried to match cities very... View Details
- 11 Aug 2016
- Cold Call Podcast
Why College Rankings Keep Deans Awake at Night
food is good.” You've got a lot of rankings out there that are looking at seemingly pretty unimportant things like the taste of the food but maybe to that end consumer that's a really important element. Bill: There are two types of... View Details
- 17 Apr 2006
- Research & Ideas
Resisting the Seductions of Success
now. One manager recently told me this about his life: "I wanted the promotion so badly I could taste it. The truth is that as much as I tried to quell my personal ambition, it was still a strong and sometimes overriding force in my... View Details
- 24 Apr 2007
- First Look
First Look: April 24, 2007
journalists. Contemporaries complained that Luce was cultivating "middlebrow" cultural tastes instead of striving for journalistic excellence. Nevertheless, Luce's media empire continues to endure into the 21st century, shaping... View Details
Keywords: Sean Silverthorne
- 31 Jan 2012
- First Look
First Look: Jan. 31
new empirical finding that confirms this model's central policy prediction across developed countries and the U.S. In countries and states with more heterogeneous tastes for consumption relative to leisure, redistribution is statistically... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 09 Sep 2008
- First Look
First Look: September 9, 2008
note: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209042 elBulli: The Taste of Innovation Harvard Business School Case 509-015 Ferran Adriá, chef at elBulli, the highest-ranked restaurant in the world... View Details
Keywords: Sean Silverthorne
- 19 Jan 2011
- First Look
First Look: Jan. 18
New Zealand grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected... View Details
Keywords: Sean Silverthorne
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
figure out what he feels he can put his name behind. That's the only way it can be successful. Anything else doesn't have the same—again to use an overused word—heart in it. HBSWK: Did Acurio end up changing his cuisine for local tastes... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, editor of Wired magazine, argues that the sudden availability of niche offerings more closely tailored to their tastes will lure consumers away from... View Details
Keywords: Martha Lagace
- 18 Sep 2013
- Research & Ideas
Excerpt: Manufacturing Morals
activity that most people at the School gradually come to expect. School members' ability to spot such changes underlines the care with which grounds are maintained but also suggests an acquired taste for expecting neatness. That most... View Details
Keywords: Education
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54405 forthcoming Latin American Economic Review Some Elements of Peronist Beliefs and Tastes By: Di Tella, Rafael, and Juan Dubra Abstract—We study the beliefs and values... View Details
Keywords: Sean Silverthorne
- 17 Dec 2013
- First Look
First Look: December 17
unmatched and unchecked culture of engineering ambition, of rote learning and educational experimentation, of sophisticated tastes along with basic concerns with food safety. It is a country that is at once cosmopolitan and confused about... View Details
Keywords: Carmen Nobel
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
percent "thank you" discount offered on the total purchases at Tesco. The more a consumer spends in the store, the more information the store is collecting about consumer tastes and shopping habits, allowing it to direct more... View Details
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
would expect that the temptation would be to continue to play your strong suit and try and express your own taste and your ideas because it’s worked for you for 50 years. The second issue you’d expect of anybody in this situation would be... View Details
Keywords: by Christina Pazzanese
- 15 Dec 2015
- First Look
December 15, 2015
or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the same items, people believe that a preference for one precludes enjoyment of the dissimilar other. Five... View Details
Keywords: Carmen Nobel
- 03 Mar 2009
- First Look
First Look: March 3, 2009
platforms connecting producers and consumers. In contrast to the existing literature, indirect network effects are determined endogenously, through consumers' taste for variety and producer competition. Three new aspects of platform... View Details
Keywords: Martha Lagace