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- All HBS Web
(396)
- People (1)
- News (145)
- Research (150)
- Events (1)
- Multimedia (5)
- Faculty Publications (71)
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- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic... View Details
Keywords: Carmen Nobel
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
were of better quality and more reliable than competing goods. He knew many people, including retailers, did not trust bottled food. Its taste was not consistent and it frequently spoiled. In 1870, he did not have a laboratory in which to... View Details
Keywords: by Nancy F. Koehn
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
populous that drove a Toyota Prius in 2008, and the pro-environmental voting record of each city's delegates to the California legislature. They then matched cities that had adopted green-building policies to cities that had not. "We tried to match cities very... View Details
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
businesses, I’ll let Speed Trap’s content speak for itself. With respect to the book’s conservative tone, I do think I was reflecting the Zeitgeist. If you are skeptical, read Michael Lewis’s 2002 New York Times Magazine article “In Defense of the Boom.” Lewis writes,... View Details
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
fact that some oranges stayed green in color, even after ripening, due to the consistently hot climate. “They tasted good, but they looked green,” Hisano adds. In the early 1930s, they started soaking their oranges in synthetic dye to... View Details
Keywords: by Carmen Nobel
- 17 Apr 2006
- Research & Ideas
Resisting the Seductions of Success
now. One manager recently told me this about his life: "I wanted the promotion so badly I could taste it. The truth is that as much as I tried to quell my personal ambition, it was still a strong and sometimes overriding force in my... View Details
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and leverage his reputation as a winning competitive chef to experiment with tastes and achieve... View Details
Keywords: Dina Gerdeman
- 08 Apr 2008
- First Look
First Look: April 8, 2008
economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its... View Details
Keywords: Martha Lagace
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
strategies. Consider Nestlé, a food company that reformulates its products in response to regional tastes for spices and sweets. In this "local value creation" configuration, the span of control for regional business managers is... View Details
Keywords: by Robert Simons
- 09 Sep 2008
- First Look
First Look: September 9, 2008
note: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209042 elBulli: The Taste of Innovation Harvard Business School Case 509-015 Ferran Adriá, chef at elBulli, the highest-ranked restaurant in the world... View Details
Keywords: Sean Silverthorne
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
figure out what he feels he can put his name behind. That's the only way it can be successful. Anything else doesn't have the same—again to use an overused word—heart in it. HBSWK: Did Acurio end up changing his cuisine for local tastes... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54405 forthcoming Latin American Economic Review Some Elements of Peronist Beliefs and Tastes By: Di Tella, Rafael, and Juan Dubra Abstract—We study the beliefs and values... View Details
Keywords: Sean Silverthorne
- 17 Dec 2013
- First Look
First Look: December 17
unmatched and unchecked culture of engineering ambition, of rote learning and educational experimentation, of sophisticated tastes along with basic concerns with food safety. It is a country that is at once cosmopolitan and confused about... View Details
Keywords: Carmen Nobel
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
points daily. But it's hard to acquire new customer groups when algorithms have a bias to replicate the tastes on which they are trained. Purchase this case:https://hbsp.harvard.edu/product/919413-PDF-ENG Harvard Business School Case... View Details
Keywords: Dina Gerdeman
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
many in these industries have also propels them to introduce new work that questions and challenges these norms, even though that is more risky. "So you have to ask, 'Do I want to direct or reflect? Do I want to simply reflect people's View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
of Wedgwood's china-was and is critical. But I argue in Brand New that functional quality is an essential, though not sufficient cause or condition of success. Working in the late nineteenth century, Heinz built his brand on quality food that View Details
Keywords: by Martha Lagace
- 15 Dec 2015
- First Look
December 15, 2015
or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the same items, people believe that a preference for one precludes enjoyment of the dissimilar other. Five... View Details
Keywords: Carmen Nobel
- 11 Aug 2016
- Cold Call Podcast
Why College Rankings Keep Deans Awake at Night
food is good.” You've got a lot of rankings out there that are looking at seemingly pretty unimportant things like the taste of the food but maybe to that end consumer that's a really important element. Bill: There are two types of... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
platforms connecting producers and consumers. In contrast to the existing literature, indirect network effects are determined endogenously, through consumers' taste for variety and producer competition. Three new aspects of platform... View Details
Keywords: Martha Lagace
- 31 Jan 2012
- First Look
First Look: Jan. 31
new empirical finding that confirms this model's central policy prediction across developed countries and the U.S. In countries and states with more heterogeneous tastes for consumption relative to leisure, redistribution is statistically... View Details
Keywords: Sean Silverthorne & Carmen Nobel