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Show Results For
- All HBS Web
(394)
- People (1)
- News (145)
- Research (149)
- Events (1)
- Multimedia (5)
- Faculty Publications (69)
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- 22 Jul 2014
- First Look
First Look: July 22
School Case 514-014 Gastón Acurio: A Recipe for Success Gastón Acurio, star chef and restaurateur from Peru, must decide whether and how to adapt his signature Peruvian cuisine to local tastes as he opens restaurants in new countries.... View Details
Keywords: Sean Silverthorne
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
strategies. Consider Nestlé, a food company that reformulates its products in response to regional tastes for spices and sweets. In this "local value creation" configuration, the span of control for regional business managers is... View Details
Keywords: by Robert Simons
- 27 Aug 2013
- First Look
First Look: August 27
whether media outlets are favoring their own authors because these are the authors that their readers prefer or simply because they are trying to collude. We provide a test to distinguish between these two potential mechanisms and present evidence that this is because... View Details
Keywords: Sean Silverthorne
- 27 Mar 2012
- First Look
First Look: March 27
tastes rather than collusion-the effect of connections is present both for authors who began writing for a media outlet before and after the book release. We then investigate other determinants of expert reviews. Relative to consumer... View Details
Keywords: Carmen Nobel
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
populous that drove a Toyota Prius in 2008, and the pro-environmental voting record of each city's delegates to the California legislature. They then matched cities that had adopted green-building policies to cities that had not. "We tried to match cities very... View Details
- 08 Nov 2016
- First Look
November 8, 2016
of the way in which newcomers can change the rules of competitive engagement in a global industry. It also poses the question of how incumbents can respond, especially when constrained by regulation, tradition, and different capabilities than those demanded by changing... View Details
Keywords: Sean Silverthorne
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
however, offers a different model that consumers are beginning to embrace. "Our outlets encourage browsing and we sell at a fixed price." Jain cited a challenge familiar to any retailer in any country: difficulty managing inventory in a market where View Details
- 11 Aug 2016
- Cold Call Podcast
Why College Rankings Keep Deans Awake at Night
food is good.” You've got a lot of rankings out there that are looking at seemingly pretty unimportant things like the taste of the food but maybe to that end consumer that's a really important element. Bill: There are two types of... View Details
- 31 Jan 2012
- First Look
First Look: Jan. 31
new empirical finding that confirms this model's central policy prediction across developed countries and the U.S. In countries and states with more heterogeneous tastes for consumption relative to leisure, redistribution is statistically... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 15 May 2020
- Research & Ideas
Find Your Pragmatic Path through Radical Uncertainty
willing to bear to reopen the economy. No one can predict with any certainty how shopping patterns and consumer tastes will change. No one can be sure when people will feel safe enough to travel so that the hotels, airlines, restaurants,... View Details
- 19 Jan 2011
- First Look
First Look: Jan. 18
New Zealand grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected... View Details
Keywords: Sean Silverthorne
- 16 Dec 2013
- HBS Case
D’O: Making a Michelin-Starred Restaurant Affordable
the philosophy of "POP cuisine," which aims for accessibility to a broad audience, in terms of both taste and cost. He maintains that he keeps food costs down and flavors bright simply by buying ingredients only when they are in... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, editor of Wired magazine, argues that the sudden availability of niche offerings more closely tailored to their tastes will lure consumers away from... View Details
Keywords: Martha Lagace
- 09 Sep 2008
- First Look
First Look: September 9, 2008
note: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209042 elBulli: The Taste of Innovation Harvard Business School Case 509-015 Ferran Adriá, chef at elBulli, the highest-ranked restaurant in the world... View Details
Keywords: Sean Silverthorne
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
percent "thank you" discount offered on the total purchases at Tesco. The more a consumer spends in the store, the more information the store is collecting about consumer tastes and shopping habits, allowing it to direct more... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
the surface of your head, so you're never going to get to the deep areas of the brain with EEG," Karmarkar explains. The fMRI uses a giant magnet, often 3 Teslas strong, to track the blood flow throughout the brain as test subjects respond to visual, audio, or... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
tasted a Cabernet Sauvignon in one of Napa Valley's tasting rooms were not permitted to ship the wine directly to their home. In 2002, direct-to-consumer shipping was either banned or overly cumbersome in 37... View Details
Keywords: Martha Lagace
- 17 Apr 2006
- Research & Ideas
Resisting the Seductions of Success
now. One manager recently told me this about his life: "I wanted the promotion so badly I could taste it. The truth is that as much as I tried to quell my personal ambition, it was still a strong and sometimes overriding force in my... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
platforms connecting producers and consumers. In contrast to the existing literature, indirect network effects are determined endogenously, through consumers' taste for variety and producer competition. Three new aspects of platform... View Details
Keywords: Martha Lagace
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
figure out what he feels he can put his name behind. That's the only way it can be successful. Anything else doesn't have the same—again to use an overused word—heart in it. HBSWK: Did Acurio end up changing his cuisine for local tastes... View Details