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Show Results For
- All HBS Web
(394)
- People (1)
- News (145)
- Research (149)
- Events (1)
- Multimedia (5)
- Faculty Publications (69)
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- 17 Dec 2013
- First Look
First Look: December 17
unmatched and unchecked culture of engineering ambition, of rote learning and educational experimentation, of sophisticated tastes along with basic concerns with food safety. It is a country that is at once cosmopolitan and confused about... View Details
Keywords: Carmen Nobel
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic... View Details
Keywords: Carmen Nobel
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
percent "thank you" discount offered on the total purchases at Tesco. The more a consumer spends in the store, the more information the store is collecting about consumer tastes and shopping habits, allowing it to direct more... View Details
- 15 Dec 2015
- First Look
December 15, 2015
or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the same items, people believe that a preference for one precludes enjoyment of the dissimilar other. Five... View Details
Keywords: Carmen Nobel
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
the product? In Europe, consumers in 13 different countries have 13 different preferences for the texture and taste of tomato soup. In addition, a company may decide to offer a product completely outside its "known" product line: In... View Details
Keywords: by Julia Hanna
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
emotions. Bruce Harreld (Entrepreneurial Management) I met Steve Jobs many times over twenty years, and one word always comes to mind—passion. Steve was always passionate about everything he did. No detail was too small to escape his passion for what he called... View Details
- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
diarrhea, so it's hard for parents to tell whether it's working. The ORT solution tastes awful, like salty metal, so many children refuse to drink it. And pharmacists tend not to suggest ORT to mothers because they don't consider it to be... View Details
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
fact that some oranges stayed green in color, even after ripening, due to the consistently hot climate. “They tasted good, but they looked green,” Hisano adds. In the early 1930s, they started soaking their oranges in synthetic dye to... View Details
Keywords: by Carmen Nobel
- 25 Oct 2016
- First Look
October 25, 2016
outlet store use. Consumers who shop at outlet stores also do not differ significantly from those who shop at regular stores in terms of income. I use a structural demand model to show that consumers are segmented according to their sensitivity to travel distance and... View Details
Keywords: Sean Silverthorne
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
the lion's share of admissions. In that respect, audience tastes in U.S. and international markets are actually fairly similar. Q: What opportunities do you see for entertainment marketers who want to ensure a film's success overseas? How... View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
identity/privacy in terms of being an asset? A: I want Amazon to know my identity, in particular my taste in books and music. I know that they respect the value of that knowledge so that the issue of sharing the data won't ever come up. I... View Details
- 08 Apr 2008
- First Look
First Look: April 8, 2008
economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its... View Details
Keywords: Martha Lagace
- 22 Jul 2014
- First Look
First Look: July 22
School Case 514-014 Gastón Acurio: A Recipe for Success Gastón Acurio, star chef and restaurateur from Peru, must decide whether and how to adapt his signature Peruvian cuisine to local tastes as he opens restaurants in new countries.... View Details
Keywords: Sean Silverthorne
- 24 Apr 2007
- First Look
First Look: April 24, 2007
journalists. Contemporaries complained that Luce was cultivating "middlebrow" cultural tastes instead of striving for journalistic excellence. Nevertheless, Luce's media empire continues to endure into the 21st century, shaping... View Details
Keywords: Sean Silverthorne
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
strategies. Consider Nestlé, a food company that reformulates its products in response to regional tastes for spices and sweets. In this "local value creation" configuration, the span of control for regional business managers is... View Details
Keywords: by Robert Simons
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
populous that drove a Toyota Prius in 2008, and the pro-environmental voting record of each city's delegates to the California legislature. They then matched cities that had adopted green-building policies to cities that had not. "We tried to match cities very... View Details
- 18 Sep 2013
- Research & Ideas
Excerpt: Manufacturing Morals
activity that most people at the School gradually come to expect. School members' ability to spot such changes underlines the care with which grounds are maintained but also suggests an acquired taste for expecting neatness. That most... View Details
Keywords: Education
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
would expect that the temptation would be to continue to play your strong suit and try and express your own taste and your ideas because it’s worked for you for 50 years. The second issue you’d expect of anybody in this situation would be... View Details
Keywords: by Christina Pazzanese
- 09 Sep 2008
- First Look
First Look: September 9, 2008
note: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209042 elBulli: The Taste of Innovation Harvard Business School Case 509-015 Ferran Adriá, chef at elBulli, the highest-ranked restaurant in the world... View Details
Keywords: Sean Silverthorne
- 27 Aug 2013
- First Look
First Look: August 27
whether media outlets are favoring their own authors because these are the authors that their readers prefer or simply because they are trying to collude. We provide a test to distinguish between these two potential mechanisms and present evidence that this is because... View Details
Keywords: Sean Silverthorne